Natural Health Education & Business Facts aka Your Home Business Coach Ezine 


Lena Sanchez

Editor & Publisher

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NEW PUBLISH DAYS EFFECTIVE 03/07/2008
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Thursday February 28
, 2008

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Free Information on building a home business with mentors that have already been there and is doing it...Since I tend to have a longer newsletter I'm told, by some, that it is considered an online magazine (ezine). Newsletter or ezine, you decide?
Free advertising Opportunity!

One ad only
per new subscriber.

Watch For A Natural Environmental Facts Health edition on Wed. & Friday with alternatives to traditional medicine and pros and cons for traditional and natural... Then comes Monday's Ask Lena Health Q & A! Answering questions presented by subscribers with natural healthy alternatives.


Your Home Business Coach Ezine is available by subscription only. We do not make its subscriber list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue or in the online announcement here. Our Mission is to help you grow your Home Business and educate you to a Healthy Alternative lifestyle and natural medicine! Without health your business cannot grow!  Archives



============================
=> IN THIS ISSUE!
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<> Editors' Remarks
<> Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
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Greetings and thank you for being an optin subscriber. Advertising Options Click Here

The change continues to hold for me and it's a very good happening since my husband has me running hither and yon for him. I keep hoping my life will slow down but it seems to continue speeding up... Could that just be age and I'm slowing down? Don't think so the world just has too much going on and we try to keep up with it, which in reality is totally impossible but run ourselves ragged trying. I cannot imagine how any woman can hold down a job and get all the things done that comes under the heading of mom, wife and income earner? I did that once and survived but it certainly took a toll on my health as I see it doing for so many women now. A home business really helps calm things down - most of the time - but I still have occasion when I try to be all things to all people and realize that's impossible so I've narrowed it down to husband and children.  On to business - I've chosen some coaches for you today that can help with your success and growth. One of the best ways of doing that - as I've reiterated in the past -
is writing and today some more help in achieving that possibility.

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.

Lena

Reminder:

Don't Pass On Misinformation. to others. Find out if it's real check it out at hoaxbusters 

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======================
MOTIVATIONAL THOUGHT
======================

"When you make a mistake, don't look back at it long. Take the reason of the thing into your mind and then look forward. Mistakes are lessons of wisdom. The past cannot be changed. The future is yet in your power. "
 
~ Hugh White


====================
SHOWCASE SPOTLIGHT
=====================

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Just when I thought that retrenchment was
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it happened. 
 
Just take a look at this - these guys know
how to put money in Average Joes' pocket
 
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PAID WEEK/MONTH SPOTLIGHTS
$============================$

FREE and Alternative Healthy Information available with only a click here!


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BUSINESS TIP
==========================

Publishing Options For New Authors
By Patrick Schwerdtfeger


Most of us have dreams of writing a book one day but the statistics verify that the vast majority never complete the task. There are lots of reasons for this failure but one of the most important is that would-be authors have heard that publishers accept only a tiny percentage of the book proposals they receive. People have heard how difficult it can be and they give up on the task as a result.

Technology has changed a lot of things in the publishing industry, not to mention just about every other industry you can imagine. Not only is it easier for an entrepreneur to start a book publishing company but the costs of printing a small number of books has come down dramatically, allowing authors to avoid the prohibitive minimums that used to characterize the book printing business.

With these recent developments in mind, we need to re-introduce would-be authors to the new book-publishing landscape so they can re-evaluate the possibility of finally making their dream a reality. This article will review the three primary ways of getting a book published in the modern world. Future articles will cover the opportunities and challenges of each strategy.

The first way of getting a book published is the path that has existed for years and years. There are a number of huge publishing houses including Penguin, Random House and McGraw Hill that can do the job. But these industry elephants only work with proven authors and generally require you have a literary agent before they'll even review the proposal. Of course, the upside is that these publishing giants are well respected, leaving you with better credibility and preferential shelf space within the major retailers.

The second strategy is to use a smaller independent publisher.  There are more and more of these popping up everyday and they tend to specialize in one genre or another.  Of course, there's a wide variety of publishers within this category ? some very small and others quite well established ? but they all generally have full distribution channels in place, allowing your book to reach the same shelves as the big boys. Proposals are sent directly to the Acquisitions Editor for consideration and literary agents are optional.

The last strategy is by far the most common: self-publishing. Because printing minimum order quantities have come down so much in recent years, authors can quickly and easily print a few copies of their new book and risk less money than ever before.  Obviously, this virtually eliminates one of the major barriers to entry and an estimated 90% of all books being published today are self-published.

The clear upside is that nobody can reject your proposal. If you want to write it and print it, go right ahead. And in many cases, the printing houses you would use to get the book put on paper have respectable distribution channels in place as well, meaning your book could theoretically reach the same shelves as those published by larger  publishing companies. The downside is a lower degree of credibility but for many, that's a small price to pay for their dream to get realized.

The important thing to remember is that regardless of the publishing method you choose, the majority of the marketing effort is left to the author. Even with the industry majors, it's the author's job to promote and sell his or her book. So if you have ambitions to publish your own book, sit down and think about how you're going to sell it. If you have an answer to that question, you have a much better chance of getting accepted by the big boys.

About The Author: Tactical Execution with Patrick Schwerdtfeger  is a strategic company focused on growth marketing and program implementation across business markets. Visit the website for actionable guidance for revenue generation.
 


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===========================
BUSINESS COACH OF THE DAY
===========================

Key Phrase Optimization
By Chris McElroy AKA NameCritic


Ok, I have to review a lot of articles that are submitted to my article directories and those that writers send me as samples of their work. Those applying for a job as a writer want to impress me with their ability to optimize the sample article I give them for the key phrase I assign.

In doing so they send me a sample where every sentence begins with the key phrase. Or one sentence ends with the key phrase and the next sentence begins with the same key phrase.

There are a lot of webmasters buying this type of content on the web. They think that the number of times the key phrase is in the article is way more important than the actual content and the article's readability.

Because these webmasters BELIEVE they know about SEO and article marketing, they request this keyword density as if it is the most important thing.

Then writers that are new to the web and who want to please their customers do as they have been asked to do. After all the customer is paying for it. So give them what they want right?

Wrong. I may be a total pain in the butt, but my clients know that when they request something and I don't agree with it because I know it won't help them, I speak up and let them know how they could benefit more by doing it a different way.

Being a yes-man is not what these clients need. They need someone who spends time to learn what does or does not work and who will advise them on the best approach to SEO or article marketing.

Write the article for the reader first and SEO second. you will find that you will naturally include that key phrase where it is appropriate to do so. Read it over after you finish and see if there is a spot or two where you could have added the key phrase without the article being spammy to the reader.  It can be done. Our writers do it all the time for our clients. You can too.

About The Author: Need Quality Articles or Content Written for you? Visit http://www.articlecontentprovider.com More Tips on Article Marketing at
http://articlecontentprovider.com/article-marketing-blog/


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Change Your Life Information Found Below!
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The Editor holds no responsibility for URL's being correct or incorrect. Ads are simply copied and pasted as submitted with highlight for saleability added by editor... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not recommend one over another nor do we give any warranties and we accept no responsibility in regards to the ad content below. Neither the editor nor publisher is associated with the following advertisers so we suggest that you exercise due diligence! 
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We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not give any warranties and accept no responsibility for their honesty or integrity. 
The editor and publisher suggest that you exercise due diligence! 


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