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NEW PUBLISH DAYS EFFECTIVE 03/07/2008
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Sunday March 16, 2008
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Free Information on building a
home business with mentors that have already been there and
is doing it...Since I tend to have a longer newsletter I'm
told, by some, that it is considered an online magazine (ezine). Newsletter or ezine,
you decide?
Free advertising Opportunity!
One ad only
per new
subscriber.
Watch For A Natural Environmental Facts
Health edition on Wed. & Friday
with alternatives to traditional medicine and pros and cons
for traditional and natural... Then comes Monday's Ask Lena Health Q &
A! Answering questions presented by subscribers with
natural healthy alternatives.
Your Home Business Coach Ezine is available by subscription only. We
do not make its subscriber list available to
third parties. All subscribe and unsubscribe information
can be found at the end of this issue or in the online
announcement here. Our Mission is to help you grow
your Home
Business and educate you to a Healthy Alternative lifestyle
and natural medicine! Without health
your business cannot grow!
Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<> Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
Advertising Options Click Here
Start of a new week, are you ready for it? I am always ready
for it to start but not always ready for the end of the week
as I don't always manage to get all my goals finished in
time. I think that I am human and if you are in a home
business I know you can understand how that happens and my
goal with these ezines is to improve your life. Simple but
not always doable as ...People get in the way! Today's
coaches here to help you succeed in your business. Use what
you can.
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On
Misinformation. to others. Find out if it's real check it
out at
hoaxbusters
Does a website sound too weird to be true?
Find out if it is
Click
Here
======================
MOTIVATIONAL THOUGHT
======================
"Too many people
overvalue what they are not and undervalue what they are."
~ Malcolm Forbes
====================
SHOWCASE
SPOTLIGHT
=====================
How to Stop Wasting Time and
get down to business online!
Click
Here For Information!
$============================$
PAID WEEK/MONTH
SPOTLIGHTS
$============================$
FREE
and Alternative Healthy Information available with only a
click here!
==========================
BUSINESS TIP
==========================
How To Reduce Email Marketing Spam
Complaint Levels
By Tim Watson
Some Internet Service Providers (ISPs) such as AOL,
Hotmail and Yahoo have a report as spam button. The
number of times this function is used is collected by
the ISP and used to score for filtering and potentially
to block emails.
The number of spam complaints an ISP gets from users
plays a major factor in the ISPs filtering of the email
to junk or even not delivering the email at all. Too
many people hitting the spam complaint button and your
emails will be blocked.
Firstly you need to know how many spam complaints your
emarketing efforts are getting. A good email service
provider will be able to report for you on how many spam
complaints were made.
It may be someone signed up for your emails and has
simply forgotten then uses the spam button as an easy
way of getting you out of their inbox. The legal
definition of spam is not the same as the user's
definition of spam.
If you have a problem with too high spam complaint level
what you can do?
There are actions you can take to reduce the number of
users wrongly thinking your email is spam and
potentially affecting future deliverability.
*Send an email to people who have neither opened nor
clicked in the last year asking them to confirm they
still want the email. If they don't reconfirm, then
remove them. Inactive people won't be adding value to
the list.
*Look at the profile of the people reporting email as
spam. Are they recent subscribers? If so is a double
opt-in needed might help (where you double check their
opt-in with them before you start to send), or is the
subscribe mechanism not clear enough as to what people
are subscribing too. Did they subscribe through a common
source? Did they subscribe a long time a go? This could
help define a strategy to reduce spam complaints.
*Ensure the email branding is clear so that your company
is identified. That the email branding is the same as
the branding the user would have seen at time of sign
up.
*Include a statement in the email to remind users they
did ask for the email. EG 'You are receiving this email
as you subscribed to X on the Y. If you no longer wish
to receive this email you may unsubscribe using the link
at the bottom'
*Put your company name, address, registration number,
contact details in the email footer. This is also a
legal requirement in many countries, including all
European countries
About The Author: Tim Watson is the Operations Director
of Email Reaction. A UK based professional email
marketing technology solution provider.
http://www2.emailreaction.com
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===========================
BUSINESS COACH OF THE DAY
===========================
Selling A Product
Online? A Checklist For Your Sales Page
By Marcia Yudkin
You've finally completed your product, and now it's time to
sell it. Before you begin typing out a sales page for it,
get clear on who your audience or audiences are. What kinds
of people or companies do you hope and expect to be buying
it? Get clear as well on why you believe they'll be
interested in it. What advantages will they experience from
having your product?
Then, keeping your audience and those benefits firmly in
mind, sit down and tell readers in a draft of your sales
page why they should buy your product, how they will be
better off with it ? and more so than with any competing
products. If you truly imagine yourself speaking to your
audience, your pitch usually comes out sounding naturally
persuasive. Next it's time to edit, improve and add to what
you wrote, using the checklist below.
Ingredients of a Sales Page that Sells
1. A headline that attracts the attention of your target
audience with the #1 benefit your product offers. You don't
need to be cute or clever in your headline. Here are some
simple headlines that introduce products at my web site:
- Improve Your Productivity: No More Writer's Block or
Procrastination
- Become a Marketing Consultant and Earn $75 - $150 an Hour!
- Turn What You Know (or What Others Know) into a 24/7
Income Stream
2. A tone that is consistent with how you want buyers to
view you ? as friendly, authoritative, skeptical, precise,
unsophisticated or whatever. The importance of an
appropriate tone is a big reason why I don't recommend
getting started by using other people's sales pages as a
model. If their audience and their positioning differ from
yours, following their lead can turn your copy into clunky,
wrong-headed nonsense. Just go to your rough draft and
tweak your word choices and the attitude that comes across
in your writing until the wording leaves the impression you
want.
3. Clear, unambiguous descriptions of your product and what
it includes. It's amazing how often merchants forget to
specify the most fundamental elements of their product, such
as whether a product is a CD or a book, whether a video
comes on a DVD or is viewable online, whether a coat is
washable or dry clean only, and so on. Normally it's best to
spell out the details in a series of bullet points that not
only describe what's what about the product but also state
how those element benefit the buyer. For instance:
- Non-tearable outer fabric, so you'll never lose all the
down feathers in the wash
- Day-glo stripe on the back, keeping you safe from hunters
while you hike
- Classic styling that you'll be able to wear for ten years
to come
4. The price. Do not force shoppers to click to another page
or put something into their shopping cart to find out how
much your product costs. If your sales copy is long, make
sure someone skimming down the page can locate the price
without having to read every paragraph, word by word.
Likewise with shipping: don't make shoppers click everywhere
to find (or not find) how much shipping and handling will
cost them.
5. Credibility boosters. Why should readers believe what
you're promising? Provide detailed information on
credentials, third-party testimonials, media mentions,
independent studies on your product's effectiveness, etc.
Unless you're selling something embarrassing or private,
like psychotherapy or a sleepwalking prevention device,
blurbs from happy customers should include their full name
and another identifier, such as their company or hometown.
6. Responses to objections, doubts and questions. It's
essential to think your way into the shopper's head and head
off the most likely "But"s and "What If"s. You can do this
in a section of questions and answers or in regular text.
Helpful too is providing some way for readers with
additional questions to get them answered. Make sure that
one way or another, potential buyers finish reading your
sales spiel knowing what they need to know and feeling
confident that your product addresses their needs.
7. Guarantee. Most of the time, people reading your sales
page don't know you always deliver on your promises, so get
them over their hump of uncertainty by offering an
unequivocal money-back guarantee. Studies have proven that
with a legitimate product, guarantees earn you more than
you'd earn without them, even after subtracting those pesky
occasional refunds.
8. Call to action. Just as sales copy should always begin
with a headline, it should always end with a clear, direct
statement of what you want the reader to do next. In most
cases, that's "Order now." If the product is complex and
expensive, the reader's next step might be "Request your
free information packet today."
About The Author: Marcia Yudkin has been selling content
since 1981. Check out her free weekly newsletter on creative
marketing, Marketing Minute (
http://www.yudkin.com/marksynd.htm ). Learn more about
her home-study course on becoming a successful information
marketer:
http://www.yudkin.com/informationempire.htm
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Change
Your Life Information Found Below!
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URL's being correct or incorrect. Ads are simply copied and pasted as
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we accept no
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