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Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Thursday March 20, 2008
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Free Information on building a
home business with mentors that have already been there and
is doing it...Since I tend to have a longer newsletter I'm
told, by some, that it is considered an online magazine (ezine). Newsletter or ezine,
you decide?
Free advertising Opportunity!
One ad only
per new
subscriber.
Watch For A Natural Environmental Facts
Health edition on Wed. & Friday
with alternatives to traditional medicine and pros and cons
for traditional and natural... Then comes Monday's Ask Lena Health Q &
A! Answering questions presented by subscribers with
natural healthy alternatives.
Your Home Business Coach Ezine is available by subscription only. We
do not make its subscriber list available to
third parties. All subscribe and unsubscribe information
can be found at the end of this issue or in the online
announcement here. Our Mission is to help you grow
your Home
Business and educate you to a Healthy Alternative lifestyle
and natural medicine! Without health
your business cannot grow!
Archives
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=> IN THIS ISSUE!
============================
<> Editors' Remarks
<> Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
Advertising Options Click Here
As
the week moves along and lots of people are threatened with
bad weather making life difficult - my heart goes out to
them. One good thing about bad happenings, good can always
come out of it if we look for it! I pray each of you
affected by this turbulent weather can find that silver
lining!
Don't let
"Business Coach Today" title fool you there are some really
good points there!
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On
Misinformation. to others. Find out if it's real check it
out at
hoaxbusters
Does a website sound too weird to be true?
Find out if it is
Click
Here
======================
MOTIVATIONAL THOUGHT
======================
Marketing
researches show that offline an advert has to be seen about
20 times before someone acts on it. On the Internet it's
about 7-9 times.
However ... when the same ad is seen for hundreds of times
or even thousands of times ... what do you think the result
is?
You lose money!
STOP copying and pasting the same ad that thousands of
people used before you. Be creative and write your own ad.
====================
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==========================
BUSINESS TIP
==========================
Spam Test For Your Ad
Did someone spam using your email and get you
blacklisted? Check it out!
As you may already know, spam filters are not blocking
only spam but also legitimate emails.
That's why it is a must to check whether your ezine ad
passes or not the spam filters.
Here is one very simple test you can easily make: check
whether the domain name of the link from your ezine ad
is blacklisted or not. [Do not wrongly assume that only
spammers' domain names are blacklisted.]
To do this go to
http://lookup.uribl.com/ enter the domain name in
the field "Enter URIs" and then press the button "Click
Here to Lookup". **If you don't get 2 green bullets
and the "domain name is listed by URIBL or SURBL," then
it means that the domain name is blacklisted.
In order to request URIBL to delist your domain
name, get an account with them and then click on the
link "request delist" that can be found on the
right side of the results page that shows that your
domain name is blacklisted.
They are supposed to contact you and request you to
provide some information.
****** Proven Fact Of Marketing!******
Takes a minimum of seven readings of an ad
before the normal buyer will take advantage of your offer...GET THAT ADVANTAGE HERE!
Spotlight your product or service for $15
Choose #1 up to 400 words for 1 day
or #2 Ad spot 5-days
Pay and publish info
Click
Here
===========================
BUSINESS COACH OF THE DAY
===========================
Red Pie Rock Or How To
Solve Your Poor Sales
By Henry Aldrete
If your direct sales web site is not earning you enough to
make a car payment then listen up.
Many times I visit direct sales web sites and I am shocked
at how poor the design is. Presumably the webmaster is
looking to sell something directly, either a product, a
membership or some other item but nowhere do I see anything
that makes me want to read any further let alone buy. Very
simply, you must first offer to solve your customers problem
then base your web sales page on a set of design rules to
designed make your site sell.
Here are some ideas to help you start it right. Your web
site should be based on some of these rules and ideas.
1. Red Pie Rock. Did I catch your attention? Good, because
that is what you must do. Catch his attention and hold him.
Have you ever seen a newspaper without a headline? How dumb
would that look? Would you buy it? Of course not, why?
Because there is nothing there to attract your attention and
keep you interested. Newspapers and magazines know the value
of an attention-grabbing headline. And so should you.
2. Once you have their attention do not put anything that
will distract that attention. I know it is popular right now
to have affiliate links (the thinking is "if she doesn't buy
from me directly then she can click on a link and I'll at
least get a commission"), right? wrong! If you are selling
anything on-line why would you want your potential customer
to LEAVE? Why would you ever want that? Your sales page
details must come first before anything else. And if your
product is not selling then consider revising your sales
message.
3. Lose the features. Talking only about how great your
product is, showing feature after feature is really not the
way to convince your buyers you can solve his problem. We
all know people (customers) have only a "what's in it for
me?" mindset, and if that's true why would you focus only on
your products features? Pointing out features is ok but only
when you relate it to your customers needs and you show them
you really do care. Okay, So I'm talking about benefits,
right? See the next entry.
4. Show them you care. How? With benefits of course! But,
and here's the trick: State the benefits in terms your
customer can relate to. For example, imagine you sell a
machine that will tie your shoes automatically, (and if
you're anything like me you know what a pain that can be),
so you write in your web sales page "this device can fit in
your pocket or purse" that's a feature, then you say "this
device can tie your shoes automatically" Well, that's a
benefit and it's ok but it's wrong! How about saying it this
way: "this device is so small it can fit in your pocket and
can change tie your shoes automatically which means you
won't have to get on your knees or bend down!" now that's a
benefit he can relate to! Do you see the difference? One
offers the traditional product features/benefits model and
the other combines those features with benefits in a way the
customer can relate to. You should concentrate on making
your message benefit-focused then adjust that message in a
way your reader can relate to then change your visitor from
simply visiting into a paying customer!
5. Call for action. Far too many sites simply don't ask for
the sale. Why is that? If you don't tell your customer what
to do at the end of your presentation then a very good
prospect will turn into just another visitor because your
didn't tell him what to do right now: Click now to place an
order! The visitor thinks "hmmm...that's a nice item maybe
I'll come back to it, later", but later never comes and that
visitor remains a visitor and not a customer. Always ask for
the order.
6. Finally, add a strong PS. A strong P.S. is very important
in that is has been shown to be the one item that is read.
Here many will tell you to re-state the offer, offer a
strong guarantee and ask for the order. Sounds logical but,
people don't buy with logic, they buy with emotion. My
suggestion for a strong P.S. is to include everything above
then remind them they still have a problem and that if they
don't order now the problem will still be with them
tomorrow! Inject emotion at the end. It really does work.
There are certain rules for any web site business to apply
and if you're planning a direct sales web site then it is
vital you follow a formula that works. As a future (or new
and improved) Internet marketer it is your job to turn
visitors into buyers. You can do a much better job if you
apply these rules for web site selling. How's your follow
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The Editor holds no responsibility for
URL's being correct or incorrect. Ads are simply copied and pasted as
submitted with highlight for saleability added by editor... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not
recommend one over another nor do we give any warranties and
we accept no
responsibility in regards to the ad content below. Neither the editor
nor publisher is associated with the following
advertisers so we suggest that you exercise due diligence!
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