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The Magic Of Words
© Lena Sanchez
http://www.envirodocs.com
Words are magic bullets to convey your desire,
when used properly.
Whether you are selling something or just
trying to get a point across the words that you use are going to
compel or repel friends, family, customers or clients…
Since we entrepreneurs online or off, are
trying to either sell products/services or get people to subscribe.
The words we use will sell our product/service, therefore we need to
learn to use words in a tried and true personal manner.
Getting the customer to take actions that you
desire require;
Using correct action words! You must be
specific about what you want them to do.
The action words or expressions like "click
here," "subscribe today," "visit this," "join now," "go there,"
"discover how" and "learn these" "order here" are commands in which
you compel people to take action. Taking them "by the hand," with
words.
There are also phrases of take-away words that
compel immediate action;
Statements such as, "To be candid with you, I
don't know how long I'm going to keep the doors open to (new
members, product, service) because…" add your reasons for closing
the doors, such as, only so many people can be handled by one person
or only so many product is available and so on….
Or "We can only guarantee that people who
sign up through [date] will qualify
for membership, because…" Support this
statement with "free bonuses worth over $!" Sealing it with a catchy
phrase such as, "You snooze, you lose.' "The early bird gets the
worm." Be sure to add an action phrase, "So, don't wait. Join NOW!"
Then there are those curiosity words that pull
large numbers of sales/people;
Curiosity is nothing more than something
that's "secret," "rare," "private," "unavailable," "exclusive,"
"limited," "scarce," "uncommon," "prohibited," "hidden," etc
People are curious when they can't see the
whole picture of something they are interested in; words like
"private site," "exclusive members area," "insider access" or
"restricted info." Moreover, people not only love the security of
hidden information and the idea that the
information/products/services is all together in a single place
that's easy to access, learn and digest creating, all of which
creates curiosity as well.
Words that give perceived value is a grabber of
sales/customers/clients also;
Perceived value is another grabber of
sales/customers and the words that convey perceived value are;
"secret formula," "custom checklist," "unique process," "specialized
system" "mystical secrets" and so on, all helping to heighten
perceived value because these phrases imply less time, money and
effort in finding that same information elsewhere should you desire
that particular information.
Michael Fortin and many other internet
successful long lasting Internet business people, use terms such as:
"Proficiency Program," "Secret Formula," "Inner Circle," "Hidden
Vault," "Mentoring System," "Treasure Trove," "Coveted Toolkit,"
etc. Grabbing their customers/clients with them.
A word of "caution" here - These words or any
other success words will not work if you truly do not have the
information or product/service that stands up to their hype. So
first rule is to make sure your product/service really is what you
want the words to convey! Otherwise somewhere down the road you will
gain a reputation of "liar," "dishonest," "untruthful," etc. Killing
your business!
Real success is the follow up (known as
backend selling) business, not the first time customers/clients so
it will not pay to falsify advertising!
Use those words that will make you a success
NOW!
Honesty is imperative!
Lena Sanchez
*** Lena Sanchez is CEO of OLH Marketing
Enterprise and online business since 1997 -
http://www.envirodocs.com - Consultant on health matters as
well as Internet business. Editor of “Natural Environmental Health
Facts & Your Home Business Coach!” Meet her at
http://www.envirodocs.com/lenas_bio.htm
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