Your Home Business Coach Ezine 

E-books To Build Your Online Business Faster

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"Your Home Business Coach Ezine" 
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Tuesday January 6, 2004
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Watch For A Natural Environmental Facts Sun., Wed, Friday with  Monday's Ask Lena Health Q & A!

This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. The Mission of this Ezine is to help you grow in business and in health! 

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=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Win An Ad To Thousands!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
================

Today is 'Cuddle Up Day' so don't ignore your loved one! Cuddle Up!!

I thought I would do something a bit different for February to honor my husband's birthday milestone of 68 years! I will give away a Free 68-word ad to appear in "SPOTLIGHTING A PERSON, SERVICE, PRODUCT" Look for the place to enter somewhere in this ezine... Just a bit of fun but also you may choose whether to spotlight you, your product or service... Enjoy! 

Do what you must to succeed today. As long as it's honest, fulfilling, doesn't cause anyone else pain or discomfort and worthwhile! 

Have a wealth building day while keeping healthy!
Lena

Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first a http://hoaxbusters.ciac.org/HBHoaxCategories.html 

======================
MOTIVATIONAL THOUGHT
======================

"You are today where your thoughts have brought you; you will 
be tomorrow where your thoughts take you."
 
~ James Allen

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Are You Using All 7 Of These Highly Effective Marketing Tactics?
Copyright 2002 By Bob Leduc

Here are 7 well known, highly effective marketing tactics many
small business owners overlook when developing their marketing
program. How many have you overlooked?

1. BE UNIQUE

The best way to beat your competition is to promote a distinct
advantage your customers cannot get from a competitor. This is
often called your USP (short for Unique Selling Proposition). If
you don't already have a distinct advantage, create one. Add
something to your business you're not already doing. One network
marketer I know doubled her sign up ratio by providing free sales
leads to her new distributors for their first 4 months.

2. USE TESTIMONIALS

Collect and use testimonials. Testimonials from satisfied
customers are similar to referrals. Both provide your prospect
with evidence that your product or service produced results for
other customers just like them. I've performed many tests using
the same messages with and without testimonials. Those with
testimonials always increased sales, often by as much as 65% or
more.

Don't wait for satisfied customers to volunteer a testimonial.
Instead, follow up with some customers soon after completing a
transaction. Ask what they liked best about your product, service
or business opportunity. You'll get many flattering compliments.
Ask for permission to use them in your promotions.

3. MAKE AN UPSELLING OFFER

Upselling is a proven technique you can use to get more money at
the point of sale. Customers will never be more receptive to an
attractive offer from you than when they're paying you money.
Offer your customers or clients the option to upgrade to a better
product or service at a special price. Or, offer the option of
adding a related item to the sale for a special combination
price. Many will accept your offer. An upselling offer can
increase your average sale by 30 percent or more without creating
any advertising expense.

4. TRIVIALIZE YOUR PRICE

Demonstrate a low cost for your product or service by breaking
down the price to its lowest time increment. "$325 per year"
frightens many customers away. "Enjoy all of this for less than
90 cents a day" attracts them to the low cost.

5. STRESS BENEFITS BEFORE FEATURES

A feature is what something is. A benefit is what it does. For
example, my favorite donuts are now delivered in a re-sealable
box. That's a feature. The donuts stay fresh for a week after I
first open the box. That's the benefit. Promote the benefits of
your product or service before you promote the features of it.
People never buy something to get a feature. They always buy to
get the benefit produced by the feature.

6. FOCUS ON THE HEADLINE

Always include a headline with your ad, sales letter or webpage.
Include your biggest benefit in the headline to grab your
prospect's attention. Otherwise, many prospective customers won't
read your promotional material. When you develop a new promotion,
test different headlines to find the most effective one BEFORE
you test anything else. After you find the headline that attracts
the most readers you can test to find the most motivating copy
for them to read.

7. MAKE AN OFFER

Never advertise without including an offer. An irresistible offer
is the number one reason why people buy something. To
substantially increase the response to your advertising,
substantially improve your offer. Many small businesses advertise
without including an offer. This is a costly mistake because it
doesn't provide a reason for prospective customers to respond.
The best way to get a big response from your advertising is to
make an offer your prospects can't refuse.

Are you using all 7 of these tactics in your promotions? If not,
revise your marketing program to include those you've overlooked.
You'll immediately enjoy a big increase in your sales and profits
without increasing your expenses. 
-------------------------

Bob Leduc is a Sales Consultant with 30 years experience in
building successful businesses. He just released a revised and
completely updated New Edition of his manual, "How To Build Your
Small Business Fast With Simple Postcards", and several other
publications to help small businesses grow and prosper. 
mailto:BobLeduc@aol.com   Subject: "Postcards" Phone: 702-658-1707 after
10 AM Pacific Time/Las Vegas, NV

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