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Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Tuesday January 8, 2008
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Free Information on building a
home business with mentors that have already been there and
is doing it...Since I tend to have a longer newsletter I'm
told, by some, that it is considered an online magazine (ezine). Newsletter or ezine,
you decide?
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Watch For A Natural Environmental Facts
Health edition on Wed. & Friday
with alternatives to traditional medicine and pros and cons
for traditional and natural... Then comes Monday's Ask Lena Health Q &
A! Answering questions presented by subscribers with
natural healthy alternatives.
Your Home Business Coach Ezine is available by subscription only. We
do not make its subscriber list available to
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can be found at the end of this issue or in the online
announcement here. Our Mission is to help you grow
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Business and educate you to a Healthy Alternative lifestyle
and natural medicine! Without health
your business cannot grow!
Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<> Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
Advertising Options Click Here
I thought it might be good starting the new year to help you take a look at what you are doing businesswise and
see if you need some tuning up in business and today's coaches
supply just the incentive for that... Here are some tidbits that
could help you succeed online or off.. Look at what you are
doing and see if you need that tuneup for 2008! Mistakes happen
but only mean that you will
succeed if you continue to try. Here for you to
glean and succeed!
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On
Misinformation. to others. Find out if it's real check it
out at
hoaxbusters
Does a website sound too weird to be true?
Find out if it is
Click
Here
======================
MOTIVATIONAL THOUGHT
======================
"Greatness is
not standing above our fellows and ordering them around --
it is standing with them and helping them to be all they can
be."
~ G. Arthur Keough
====================
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=====================
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==========================
BUSINESS TIP
==========================
Advertising 101
By Mark Walters
Advertising. My first business taught me the most
important fact about advertising; you will never succeed
without continuous advertising. The success of
ChamberMaid proved that true. I have seen many
businesses fail because they do not see the need for
advertising. Businesses grow, or die, in cycles.
A retail outlet may have a lot of walk in traffic, but
that does not mean it will sustain the same level
traffic on a continuous basis. A business possesses a
certain level of synergy when it starts. Customers walk
in out of curiosity, interest, or just to browse. This
large segment of these customers will not become
long-term, nor is it a good representation of your
clientele. Your business may boom for two years, but
trends change, the novelty wears off, and traffic
dwindles.
There is a catch 22 involved. A business that advertises
continuously, sales will sustain continual growth
through continual advertising. A company that does not
advertise learns too quickly, by the time they need to
advertise their income has dropped low enough they
cannot afford an effective advertising campaign.
PLUS
The advertising cycle is six months. An advertising
campaign must run for six months to start drawing new
customers into the store. The advertising placed now
will not produce results for half a year. This is why it
is so important that each industry understands the types
of advertising that appeals to the consumers needed for
them to sustain growth.
AND
Advertising is a learning curve. You need an affordable,
high circulation type of advertising to build NAME
RECOGNITION for the business. This should contain a
graphic version of the company's name, and a
recognizable slogan or graphic. These should appear in
every ad.
These ads keep the name in the customer's subconscious.
Then, when it is time to insert an expensive ad in the
newspaper then people will pay attention. But, if you do
not advertise, then putting one big ad in the newspaper,
even offering 50% off, you will not garner the response
need to meet the necessary goals.
In short, when a business needs customers it is NOT the
time to start advertising, by then it is about 6 - 8
months too late.
In advertising, a owner needs to learn what works for
them.
The high-end boutique mentioned earlier as an example
will probably not do well by advertising in the local
paper. They could insert a $2000 ad on the society page
and receive nothing but name recognition - no sales.
That same owner could support the local
theater/symphony, paying $3000 for a season, and not
only receive name recognition, but increase sales.
Owners believe one myth new business about advertising
that cripples them from day one. An ad must produce
sales. This is not true. I cringe when I hear business
owners say, `I inserted an ad, but it didn't work.'
Remember, a person must see an ad a minimum of three
times before they will stop to read it, and a few more
times before their interest is peaked enough to read it.
One ad will never work.
So, why is all this important to `checking out the
competition?' Pay attention to the ads: billboards,
posters, newspapers, community newsletters and papers,
magazines, transit ads, radio, cable, park benches, and
`sponsored events.' Track the competitions advertising,
and estimated their advertising budget. This will reveal
the advertising campaign's size, cost, and legwork, need
to maintain a fair share of the market.
Advertising does not always cost money. It is possible
to call the people in charge of events. Ask if to
exchange work for promotion. There are many places and
organizations eager to accept gifts, door prize, etc.,
in return they offer a promotional opportunity.
Telesales are a good way to do business. While the
consumer fears telemarketers, business owners and
consumers are willing to listen to a business owner who
makes their own calls. This does not mean you cannot
take advantage of the wealth of sales expertise on the
web to build scripts and increase the success ratio.
One overlooked means of advertising is the internet or
e-mail.
Having your customers sign a card with their e-mail
address, builds a data bank which enables you to keep in
touch with them when it is time to have their hair done,
check up on their file, etc.
Park benches, billboards, door-to-door fliers,
brochures, newspapers, grocery store receipts,
sponsoring events, local tourist information magazines,
sporting events, Purposes of Advertising
Direct response: Demands an immediate response from
consumer Branding: This builds an image, and name
recognition for the company
Consumer Education: Explain to the customer why they
need a product or service
About The Author: Mark Walters is a third generation
entrepreneur and author. He offers free training and
investing videos designed to speed you towards financial
independence at
http://www.cashflowinstitute.com
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===========================
BUSINESS COACH OF THE DAY
===========================
Branding Yourself For Your Home Based Business
By George Collins
Online, it is rather unique that if you are online, if
everybody has an online business such as mine, or in an
affiliate program to generate money online, you are in a
rather unique situation as I am. Prior to online I worked a
job and owned a small company off line, a brick and mortar
business. Online is a little different, yet this branding
applies to both, but online it is a little more unique. If
you do things wrong online about your longevity, you will
not last online. Unless you have some different ways of
doing things, a different industry or something like that,
you will not last online. You will learn what I am talking
about here in this article.
There are a lot of people, a lot of people out there on the
internet that I see in this industry, in this home based
business industry, even outside of the industry that are
just in this business world, I guess in the home based
industry and outside of our industry online just for today.
They are only interested in making money today. They can
care less about what happens in the future. Some people make
a lot of money and frankly do not care about anybody else
and they disappear. They will make a few million dollars or
something in that year or two and then they will just
disappear. Their business is dead because they did not brand
themselves for the longevity.
Some people have jobs. People back in the seventies and
eighties would talk about going to college and getting out
of college after four or six years and being secure in a
nice secure job, and work until you are sixty-five and then
retire. Everything is secure. You have longevity of money
coming into your life. Even though I feel that the jobs
today are really not secure, and I have spoken about this in
previous articles, it is kind of the same scenario for your
business online. I am going to go more into branding a
little bit later here, but I would like to talk about this
longevity part first.
Online, if you want to make consistently five, ten, twenty
thousand, thirty thousand, fifty or a hundred thousand
dollars a month consistently month after month after month,
year after year after year, you have to have longevity in
your business, and it is all based on your branding. Let me
give you an example. I am sure you have looked at this
industry, this specific mlm or home based business industry.
I am sure you have seen top earners or heavy hitters, simply
hop from program to program to program. They simply go
after, and it is a select group of people that simply go
after, new opportunities just because of the newness of it
only to make money.
They simply go into it and they simply market to their list,
their existing email op-in list and then further from there
continue to market it online and off line for just a few
months just to make a hundred thousand or two hundred
thousand or so every couple of months. Some people do this
every six months. But that does not do any good for the
person that they promised the world to, I will teach you
this and this and this if you join my team and I will give
you this and this, then all of a sudden they are gone. They
leave their down line if they are in big mlm companies and
they will have a huge down line and say they build a huge
down line with a few thousand people or ten thousand people
or even five hundred people in a month or two or three
months, or six months, however long they play the game.
And then all of a sudden they leave their down line. Some
never return their phone calls or answer emails or never do
what they said they were going to do from the very
beginning. Others did do a little bit of it, but after they
went to another company for the same thing they have been
doing, they no longer answer emails or phone calls. Now,
what does this do for the branding process. I am going to
talk about all different areas of branding. This is the
truth, if you want to last online, if you want to
consistently make money, you have to brand yourself, you
have to brand your business, if you do not do this you are
not going to have longevity.
About The Author: Are You Prepared To Instantly Plug-in To A
Power House Marketing System: Contact George Collins
http://mymarketingfirm.com Email George Collins
http://georgecollins.com
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