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Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Tuesday January 15, 2008
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Free Information on building a
home business with mentors that have already been there and
is doing it...Since I tend to have a longer newsletter I'm
told, by some, that it is considered an online magazine (ezine). Newsletter or ezine,
you decide?
Free advertising Oportunity!
One ad only
per new
subscriber.
Watch For A Natural Environmental Facts
Health edition on Wed. & Friday
with alternatives to traditional medicine and pros and cons
for traditional and natural... Then comes Monday's Ask Lena Health Q &
A! Answering questions presented by subscribers with
natural healthy alternatives.
Your Home Business Coach Ezine is available by subscription only. We
do not make its subscriber list available to
third parties. All subscribe and unsubscribe information
can be found at the end of this issue or in the online
announcement here. Our Mission is to help you grow
your Home
Business and educate you to a Healthy Alternative lifestyle
and natural medicine! Without health
your business cannot grow!
Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<> Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
Advertising Options Click Here
Today's coaches have a couple of suggested building a business
ideas to speed success to be utilized as you see fit. It's your call your
business and your choice but I find both to be very good and I think
you will too...
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On
Misinformation. to others. Find out if it's real check it
out at
hoaxbusters
Does a website sound too weird to be true?
Find out if it is
Click
Here
======================
MOTIVATIONAL THOUGHT
======================
"There is no
passion to be found playing small - in settling for a life
that is less than the one you are capable of living."
- Nelson Mandela, Former Prime Minister of South Africa
and one who suffered and won!
====================
SHOWCASE
SPOTLIGHT
=====================
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==========================
BUSINESS TIP
==========================
3 Sure Fire Press Release Tactics
By Jerret Turner
Press releases provide an effective way of announcing
interesting, important and unique news about your
company. However, it is essential to remember that what
is important to you is not necessarily important to the
world.
A well-crafted, target market oriented press release
captures the attention of journalists as well as others
who matter and can give your business a tremendous
boost.
The following are three tactics that will guarantee your
press releases' success.
1) Offer something valuable for free
The lure of the freebie is too powerful for most people
to resist. Why not use this to your advantage and offer
your customers something for nothing. Make sure what you
are offering has some value to the customer; and if it
can be downloaded, so much the better.
Check out these ideas for valuable giveaways:
- Offer your customers an electronic information product
and place your advertisement somewhere on the product.
Whether it is an autoresponder to a downloadable eBook
or perhaps a simple report that's posted on your
website, it is important that the information product
should relate to your target audience.
- Offer potential customers the opportunity to ask you
questions specific to your business. By dispensing with
free advice you can prove your authority on the subject
giving you instant credibility.
2) Be different - Avoid the hype and offer useful
information
98% of all press releases are promotional hype. Offering
your customers something different makes you stand out
from the crowd and get noticed. Pay close attention to
the content of your press release.
Keep these factors in mind when writing your press
release:
- Make sure your content is newsworthy and not mere
fluff. Your main purpose is to inform your customers
about a new business development and not sound like an
advertisement. Your press release should be about
answering the why, who, when and where of your business
and not a sales pitch telling customers why they should
buy your product.
- You have but a few seconds to grab your customer's
attention. Make it count with an attention grabbing
headline and a strong first paragraph. You can provide
the details in the rest of the press release. Readers
will continue to the end only if they like what they see
in the first paragraph.
- Use your press release to illustrate real life
examples about how your company helped a customer solve
a problem. Identifying the problem and illustrating why
your solution is the right one speaks volumes about the
value of your product.
- Write a newsworthy story that any online media would
love to run in their publication.
3) Look at paid PR services for the widest distribution
Paying a PR company to handle your press releases could
prove to be better than handling it yourself. PR
companies are more experienced and hence more adept at
handling various issues.
They understand the timing of your press release, how
and where to distribute it for widest coverage and will
also select the best platform for reaching your target
audience.
About The Author:
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marketing and link building firm.
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===========================
BUSINESS COACH OF THE DAY
===========================
Branding Yourself For Online Longevity
By George Collins
Let me talk a little bit about branding yourself for online
longevity. You are either going to make spurts of money, or
you are going to ruin your business where you do not have
longevity because of your branding. When you have a branding
you develop a following of people, this is branding, you
develop a following of people. They know you for one or a
few specific things. Now, somebody in a situation that I
have talked to about previously that hops from program to
program every few months, who is a top earner or a top
earner in his or her category that do this, and this has
been going on for years, these types right here. And they
ruin their branding, they have a following, they are doing
great, but when they hop from program to program you just
use the people on your list to make money, basically
bringing them into another program, pay me this amount of
money and just do the same thing all over again.
It is kind of like, if you want to call it a pyramid scheme,
they just use people to go from program to program to
develop their income for that year. And then in the future,
after either a few months, a year or two, that is no longer
true, because nobody will listen to them. They go from
another program to another program and nobody will follow
them. Word gets around online and they go to a program and
start to do the marketing and nobody will listen to them. So
the hundreds of thousands of dollars that they are already
making is down the drain. They made that and hopefully if
they are smart, the people in that category, they would have
at least invested that money so that they could have a nice
return on that money since they will not be able to make
that much money in the future anymore.
Second, when I say we are in a unique category it is because
we are online, it is a small community, we are world wide,
if you ruin your name online, you ruin your business. If you
are off line in a brick and mortar business, and let us just
say you were in the State of Florida and you had an
insurance business. You are in the insurance business and
you are doing well, but you might not have been so ethical
and you somehow ruined your name around the area that you
lived in. It is very simple and businesses do this all the
time. They will pick up and move somewhere else, another
state, another county, another city to restart their
business because they have ruined their branding in the area
where they live.
Most of the time local businesses are just local. If they
had national campaigns going, any type of insurance company,
it might be a different story. They might not be able to
move around per se, unless they went to another country to
regain their branding. Online you cannot do that. Once you
ruin your name, once you ruin your branding, it is done. Now
specifically to this home based business industry, the mlm
industry, if a person knows anything about affiliate
marketing, they can probably do affiliate marketing because
affiliate marketing does not require a big branding or much
at all.
Affiliate marketing itself is just marketing some other
company's product, could be a health product, a service, an
ebook from another website, they fulfill the order, emarket
it and your name does not really have anything to do in the
order of things. You just do some marketing and they go to
the website, the website closes them and you make the money.
That site provides customer service and that is it. That is
why I love affiliate marketing because you can make a lot of
money and you do not have to provide any customer service.
It is up to the company where they bought the product from
and it is a really cool thing. If that person does not do
that, or if they want to make some money in the adsense area
or other little things like that, they can probably do that.
But their name is no good in this industry anymore.
About The Author: Are You Prepared To Instantly Plug-in To A
Power House Marketing System: Contact George Collins
http://mymarketingfirm.com Email George Collins
http://georgecollins.com
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