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"Your Home Business Coach Ezine" 
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Tuesday  January 17, 2006

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Watch For A Natural Environmental Facts Sun., Wed, Friday with  Monday's Ask Lena Health Q & A!

This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. The Mission of this Ezine is to help you grow in business and in health! 

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=> IN THIS ISSUE!
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<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
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Greetings and thank you for being an optin subscriber. 

Since yesterday was a Federal Holiday I'm assuming a lot of you didn't work and had an extra day of rest. Or at least I hope you used it in a productive rest/relax day... As usual I was busy but still took time for myself. Out and about found a lot of coughing, sneezing runny noses and set me to thinking, "Why does everyone let themselves get to the point their Immune System allows all those bugs to take hold?" I don't have a definitive answer but I could guess it's apathy and/or lack of knowledge. If you read this ezine regularly you can't have that excuse so if your are one of those sniffly, sneezing, runny noses reading this, I say WISE UP AND TAKE ACTION... BE DIFFERENT, BE HEALTHY!

Today's coaches has some really important information and both of these coaches are in the success bracket and knows exactly what it takes to be successful on the Internet or offline... Learn and practice... 

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.
 
Lena


Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first at http://hoaxbusters.ciac.org/HBHoaxCategories.html 

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MOTIVATIONAL THOUGHT
======================

The paradox of our time in history is that we have taller buildings but shorter tempers, wider freeways, but narrower viewpoints. 
 
We spend more, but have less, we buy more, but enjoy less. We have bigger houses and smaller families, more conveniences, but less time.
 
We have more degrees but less sense,
More knowledge, but less judgment,
More experts, yet more problems,
More medicine, but less wellness.
 
We drink too much, smoke too much, spend too recklessly, laugh too little, drive too fast, get too angry, stay up too late, get up too tired, read too little, watch TV too much, and pray too seldom.
We have multiplied our possessions, but reduced our values.
We talk too much, love too seldom, and hate too often.
We've learned how to make a living, but not a life. 
We've added years to life not life to years.
We've been all the way to the moon and back, but have trouble crossing the street to meet a new neighbor. 
We conquered outer space but not inner space. We've done larger things, but not better things.
 
We've cleaned up the air, but polluted the soul.
We've conquered the atom, but not our prejudice.
We write more, but learn less.
We plan more, but accomplish less.
We've learned to rush, but not to wait.
We build more computers to hold more information, to produce more copies than ever, but we communicate less and less.
 
These are the times of fast foods and slow digestion, big men and small character, steep profits and shallow relationships.
These are the days of two incomes but more divorce, fancier houses, but broken homes. These are days of quick trips, disposable diapers, throwaway morality, one night stands, overweight bodies, and pills that do everything from cheer, to quiet, to kill. It is a time when there is much in the showroom window and nothing in the stockroom. A time when technology can bring this letter to you, and a time when you can choose either to share this insight, or to just hit delete.
 
Remember, spend some time with your loved ones, because they are not going to be around forever.
 
Remember, say a kind word to someone who looks up to you in awe, because that little person soon will grow up and leave your side.
 
Remember, to give a warm hug to the one next to you, because that is the only treasure you can give with your heart and it doesn't cost a cent.
 
Remember, to say, "I love you" to your partner and your loved ones, but most of all mean it. A kiss and an embrace will mend hurt when it comes from deep inside of you. Remember to hold hands and cherish the moment for someday that person will not be there again. Give time to love, give time to speak, and give time to share the precious thoughts in your mind.
 
Life is not measured by the number of breaths we take, but by the moments that take our breath away.  Can you think of any?
 
~ George Carlin, Comedian

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Something of Interest
By Bob Osgoodby

Studies show that you have less than five seconds to get the attention of a reader. Think about your daily newspaper. Most people scan the paper. If the headline gets their attention, they will probably read the rest of the article. If it doesn't, they probably skip over that story, and continue scanning until they see something of interest.

The first thing that should be seen is your headline. If you look at your Newspaper, the headlines are usually short, in a larger type, bold print, and give a good idea as to what the article is all about.

The same holds true when writing an advertisement. If your headline is weak, your ad probably won't get read. Your headline can make or break your ad campaign.

Probably the most difficult copy to write is for a classified ad. You only have five or six lines to get your message across including your headline. If you can put your headline in bold print, that will make it stand out. If you can't, consider adding special characters such as - ## your headline ##. We are conditioned to read letters and numbers, but not special characters. This will help your headline to stand out.

Another trick is to use white space. A headline that is centered on the first line of the ad is more noticeable than one that is buried in the rest of the text. If your headline is short (3 or 4 words) consider using ALL CAPS. Notice I said - consider. Never put your entire ad in all caps as we are not conditioned to read something written that way. Also, many people take offense to something written in all caps. That is considered as SHOUTING, at least on the Internet.

So how do you develop an effective headline?

First - write your ad. Make it as long as you want, and make sure you get all of your ideas included. Then, without mercy, cut it to about 5 lines of 65 characters per line. "But", you might say, "I can't get all of my points across in something that short". Face it - you are not trying to sell your entire program with this one ad. You are however, trying to get someone's attention. If they respond, you can send them all the follow-up information necessary.

After you have your ad written, then try to develop some catchy headlines. Keep them short and try to grab your readers attention. After you have written a few - test, retest and test again. If your ad is in a place that is normally read by your target market, such as an E-zine or Newsletter, you should be able to determine which ads are pulling. You should concentrate this initial advertising in one or two well known publications, so as to keep your costs to a minimum while you are experimenting.

When you find an ad that is working, then you can expand your ad program. In most of the advertising programs available, we see many people competing for the same customer base, with the same product. Good headlines and effective ad copy can increase the responses you receive.

If you convince the reader that it is something of interest to them, you have a better chance of getting their business. Others who are trying to sell basically the same product as you are, but with a "blah" ad, won't. Remember, if your headline is weak, your ad probably won't get read.

*** Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday. Wednesday. And Friday. Instructions on how to place an ad are in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm

Create More Sales Opportunities with Two Simple Ideas
By Kathleen Gage

If you are in sales you know one of the most challenging aspects of what you do is getting in front of prospects. Prospects and clients are bombarded constantly with items that promote, market, or advertise what people do. So we sell, buy, receive, file, or throw away items that we're just not sure what to do with. Millions of dollars in advertising and promotions end up in the trash, completely ineffective and wasted.

The question becomes: How do you keep your promotional advertising and unique marketing items out of the trash and on the desk? The answer is simple: use creative and appropriate methods to get recognized.

Sales is really about the ability to think quickly, be flexible, creative and innovation. Regardless of what some people may believe, marketing is a huge part of the sales process. If you want to stand apart from the competition, you need to do more than sell products. You need to know how to get your foot in the door. To get your foot in the door you have to market. However, it also means making sure you have the right door and a plan for keeping your foot there. 

Selling is also about taking stock of your market, your prospective customer, and yourself before you even go a-knocking. It is about knowing you are doing the right thing for the right reasons.

Selling is truly an art. It is not just about getting the business. It is knowing you are making a difference in the lives of others with the product or service you provide. It is being of service to others, loving what you do and having fun while you do it.

Following are two fun ideas from the book, "101 Ways to Get Your Foot in the Door."

Growing Solutions
A lot of selling is about assisting prospects during periods of growth.

The gift of a live plant is a great way to get your foot in the door. Most everyone appreciates plants. They bring life into a dull space and provide beauty as well. You'd be hard pushed to find a prospect who will deep-six your gift of a plant.

You can play on the words "growth" and "growing" while sending a gift that will stay in the office and on the prospect's desk.

Along with your card include a note that reads:

-We are interested in helping during this rapid period of growth.
-Is your business growing to the point that you need our service?
-We'd love to help you grow.
-Instructions for growth: Water once a day and call us at ______.
-Congratulations on your growth."

Don't be stingy if you're going to do this. Buy a big healthy plant and have it professionally potted and delivered. The presentation and delivery are as important as the clever play on words.

New Company in Town
A great way to get your foot in the door is to be helpful long before you knock on it. When a new company hits town send them a "My Favorites" list that refers them to the best people, places, and professionals in town.

Make sure these are reputable companies and individuals who offer quality products and services. If there is a specific contact, include that person's name and number.

A - My Favorites - list could include:
-Chambers of Commerce
-Conference centers
-Consultants
-Florist
-Local associations and contact numbers
-Local printer
-Media contacts
-Restaurants (think about including a take-out menu)
-Office supply store
-Places of interest
-Travel agents

Remember to include yourself and your services!

Once they receive your list, follow up and ask if you can be of assistance in any way. The Law of Reciprocity is a strong one!

The ideas for getting your foot in the door are endless. Again, all it takes is making sure you have the right door, you are appropriately creative, you believe in your product or service, and you are willing to take a risk.

*** About the Author: Kathleen Gage is an award winning entrepreneur, corporate trainer and keynote speaker and author. She is the co-author of, 101 Ways to Get Your Foot In the Door; Success Strategies to Put You Miles Ahead of the Competition. To get more tips on how to get your foot in the door of your prospects and clients visit www.101waystogetyourfootinthedoor.com