Your Home Business Coach Ezine 


Lena Sanchez

Editor & Publisher

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Published Tuesday & Thursday
Lena Sanchez - Editor
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928-636-9425
Tuesday  January 23
, 2007

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This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. Our Mission is to help you grow in business and in health!  Archives



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=> IN THIS ISSUE!
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<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
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Greetings and thank you for being an optin subscriber. Advertising options

Today's coaches are here for you to glean what you need to be a successful entrepreneur/business person so learn and use what applies to you...

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.
 
Lena


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======================
MOTIVATIONAL THOUGHT
======================

   Set yourself up for success by asking for a referral from an existing customer. It is the most powerful form of marketing you can use. It is also probably the least expensive! Referrals have more impact than any other marketing strategy or advertising. It quickly opens doors for new customers.
 
~ DrNunley


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BUSINESS TIP
==========================


Ads Which Draw

The object of Internet Ads is really not to make an immediate sale, but to get someone to do something - usually request more particulars by email, or go to a web site for further information.  This is where many ad programs fall apart.

If you are trying to make sales from your web site, there must be some continuity between the ad that got them there, and the web page they find. Once in a while an ad will get my attention, when I go to their web site, the information I was looking for,  can't be found.  Trying to fight my way through a dozen or so  links that have nothing to do with what I'm looking for, I quickly click away. 

A smart entrepreneur will make their ad and the web page complementary to each other.  If someone visits your site, they should immediately find what brought them there in the first place.  They shouldn't have to search all over the place as they will quickly lose interest.  Remember that people came there to get information, and not spend a lot of time trying to find it.

Most people who buy on the web are not idiots.  Just because your ad is on the web doesn't give it any magic. If your product is overpriced, you will not do a whole lot of business.

Someone recently told me that trying to run a web business was a waste of time.  Investigation into what he was trying to do, quickly revealed he was selling a product for $49.95, that was available in local stores for $19.95.  In this case, he was right.  You should really not try to compete with a large company or a "brick and mortar" business.  The pockets that contain their advertising dollars are a lot deeper than yours.

But the Internet is a fantastic opportunity for the small entrepreneur.  You just don't want to try and compete with "Walmart" in the process.  Some people are making money every single day however, so what is their secret?  They have found a "niche" not normally available in the chains, and are capitalizing on that.

There are thousands of "niche markets" around.  Take a look and see what others are doing.  One good example I have found is someone who has extended his "brick and mortar" business to the Internet.  He runs a specialty carpet store, and decided to go online as well. His web site is complementary to his ads, and the user can quickly find what they are looking for.

Do you have to have a "brick and mortar" business to succeed? No, in point of fact, the majority of people in business on the web do not.  In his case, it is an extension of his regular business, that happens to work well.  Many people however, do not have a "brick and mortar" business, and operate solely on the web.

Do you have a hobby that could be turned into a business.  I know a person who collects stamps.  His hobby has turned into an active business.  Another person who is an avid gardener, has started marketing her own herbal remedies.  Yet another is an author who writes copy for other web based businesses.

Time and space prohibit trying to list every opportunity that one can pursue. What might be of interest to one person, may not be to another.  Everyone is different with different interests and backgrounds. If you can find your proper "niche market", develop some ads which draw and have a complementary web site, you will succeed.

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Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips ? Monday. Wednesday. And Friday. Instructions on how to place an ad are in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm
 


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BUSINESS COACH OF THE DAY
===========================

A Simple Recipe For Success - Never Accept Limitation
By Oluwafisayo A.


Beethoven composed some of the world's best music. His handicap? He was deaf. One of the world's greatest leaders was US President Franklin D. Roosevelt. His handicap? He served from a wheelchair.
 
Wilma Rudolph was born into a poor home in Tennessee. At age four, a double pneumonia and scarlet fever left her paralyzed with polo. She had to wear a brace and the doctors said she would never walk again. But her mother encouraged her; she told Wilma that with God-given ability, persistence and faith, she could do anything she wanted. Wilma said, "I want to be the fastest woman on the track on this earth." At age nine, against the doctors' advice, she removed the brace and took the first step the doctors said she never would. At age 13, she entered her first race and came out last. She entered the second race and third and fourth, she kept coming out last until one day, she came out first.
 
At the age of 15, she went to Tennessee State University and met a coach names Ed Temple. She told him "I want to be the fastest woman on the track on this earth." Temple said, "With your spirit, nobody can stop you and besides, I will help you."

 
The day came. She was at the Olympics where you are matched with the best of the very best. Wilma was matched against Jutta Heine who had never been beaten. The first event was the 100meter race. Wilma beat Jutta and won her first Olympic gold medal. The second event was the 200meter race and for the second time, Wilma beat Jutta to claim the second gold medal. The third event was the 400meter relay and she was again racing against Jutta. In the relay, the fastest person always ran the last lap and they both anchored their teams. The first three people ran and changed baton easily. When it was Wilma's turn, she dropped the baton. But Wilma saw Jutta shooting off; she picked up the baton, ran like a machine, beat Jutta again and for the third time, claimed the gold medal.
 
History was made. A paralytic woman became the world's fastest woman on the earth at the 1960 Olympics.
 
One of the greatest injustice anyone can do to his destiny is to have a fatalistic approach to destiny and to accept the forces of limitation. Great men realize that to become achievers, one has to become a master at the act of turning scars into stars. Henry David Thoreau said; "What a man thinks of himself; that is what determines, or rather indicates, his fate."
 
Never accept limitation. That is a recipe for achievers that never fail to hit the mark.
 
©
Oluwafisayo Akinlolu, 2007. Oluwafisayo is the Publisher of Achiever's Digest Web-blog. Read more of his "Success Leaves Clues" articles at http://achieversdigest.com
 


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The Editor holds no responsibility for URL's being correct or incorrect. Ads are simply copied and pasted as submitted with highlight for saleability added by editor... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not recommend one over another nor do we give any warranties and accept no responsibility in regards to the ad content below. The editor and publisher suggest that you exercise due diligence! 
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