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Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Thursday January 24, 2008
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Free Information on building a
home business with mentors that have already been there and
is doing it...Since I tend to have a longer newsletter I'm
told, by some, that it is considered an online magazine (ezine). Newsletter or ezine,
you decide?
Free advertising Oportunity!
One ad only
per new
subscriber.
Watch For A Natural Environmental Facts
Health edition on Wed. & Friday
with alternatives to traditional medicine and pros and cons
for traditional and natural... Then comes Monday's Ask Lena Health Q &
A! Answering questions presented by subscribers with
natural healthy alternatives.
Your Home Business Coach Ezine is available by subscription only. We
do not make its subscriber list available to
third parties. All subscribe and unsubscribe information
can be found at the end of this issue or in the online
announcement here. Our Mission is to help you grow
your Home
Business and educate you to a Healthy Alternative lifestyle
and natural medicine! Without health
your business cannot grow!
Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<> Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
Advertising Options Click Here
We are back home and I'm playing catch up before we have to
leave again next Wednesday for a couple of day but, even in this
hectic atmosphere I will do my best to get you the best
information that will help you build your business... Today's
coaches are here for that very purpose. Glean and use what you
need.
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On
Misinformation. to others. Find out if it's real check it
out at
hoaxbusters
Does a website sound too weird to be true?
Find out if it is
Click
Here
======================
MOTIVATIONAL THOUGHT
======================
"Nearly all
men can stand adversity, but if you want to test a man's
character, give him power."
~ Abraham Lincoln
====================
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==========================
BUSINESS TIP
==========================
Five Marketing Strategies For Business
Growth
By Carole DeJarnatt
Many small businesses today have an idea and start a
business with high hopes and a dream. Once they have
started their business they take advice of friends and
business acquaintances and start the conventional
marketing process that was suggested. They join the
Chamber of Commerce, a BNI group, search out other
networking groups, find venues with the ability to meet
others; these are common suggestions.
Many do not consider the internet options available to
promote their business. The internet has added a whole
new arena of promotional activities available to
business. Here is a list of venues to promote your
business online:
1.Start a Blog?Assuming you have a website, a blog helps
to draw traffic and also gives you a venue to add
credibility to yourself if you are offering content
about topics that you business serves.
2.Search the internet for local websites to add your
business listing?There are a variety of options
available locally, and the majority free, that helps to
bring traffic to your website. Search for your local
city websites to view what is offered. The latest I have
come across is Merchant Circle. This website allows free
listings and is updated frequently to add benefits for
their listers.
3.Network online, as well as, offline?Become familiar
with the Web 2.0 world and join social networking groups
online. There is LinkedIn, Ecademy, Xing, and others. No
matter what type of network you join, online or offline,
become active. Activity online is in the form of
answering or asking questions in forums. Activity helps
you to build recognition and credibility.
4.Write articles and submit to online resources?Write
articles of quality and benefit to your customers. It
easily helps you to become an authority in your business
and draws traffic to your website. A good resource for
submitting articles is Ezinearticles.com.
5.Press Release to promote your business?Hire someone to
write a press release about your business. Submit and
share updated information about your business to the
local newspapers. You can submit this online and offline
to various media outlets in your area.
Opportunities exist abundantly for businesses today to
market their products and services. Thinking outside of
the box to come up with creative ways to market your
business and build recognition is a long term,
never-ending project. When success is met with one idea,
it is on to the next. Be creative, write effectively,
and speak energetically about your business. Success is
around the corner if you consistently share your message
online and offline.
About The Author: Carole DeJarnatt is the President of
Alliance Advisors, Inc., a business advisory and
coaching service for development and implementation of
strategies for greater success in the future. Visit the
company website at
http://www.AllianceAdvisorsInc.com.
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===========================
BUSINESS COACH OF THE DAY
===========================
Click
Away Syndrome
by Bob Osgoodby
We see literally hundreds of ads every week that arrive by
email, are published in Ezines we subscribe to, or possibly
banner ads on web sites. Most of them fit into the "click
away" category and are not even read. Every now and then
however, one gets our attention and we visit their web site,
or request further information by email.
First, let's examine the "click away" varieties. The best
shot for a "click away" is sending multiple offers
(unsolicited commercial email) advertising the same thing.
Face it - if we didn't "bite" on the old scam of earning
millions to help get money out of a South African country,
the odds are we won't now. Sending the same or similar
messages every day will get them automatically filtered out
or simply deleted.
While email marketing may well be the marketing tool of the
future, until it is brought under control and the scamsters
brought to task, it has a long way to go. Many people don't
mind receiving offers via email, but many others place spam
in the same genre as the telemarketer that always calls just
when you sit down for dinner.
Predictable subject lines are usually the give away. I
really do know if I asked for information about something,
and when I didn't and receive one that says "Here is the
Information You Requested", it immediately hits the circular
bin. In point of fact, people who receive large amounts of
spam have made the automatic deletion of spam into an art
form.
While banner ads are heavily hyped they are easily ignored.
I personally can't remember the last time I did click on
one, but from the consumer's perspective, they are a step
above the email spam. At least the advertiser is giving you
the option to go to their web site or not. There is a
variation however that fits into the "pain in the neck"
variety. These are the "pop-up" ads that appear when you are
at a web site. You then have to close the window that pops
up, before you can continue viewing the site. When this
starts to happen, I normally close both.
Ezine advertising is another form, but that can also be
misused. If I subscribe to a publication, I don't mind
seeing ads as that is the financial support required to meet
the expenses of the publication. Thinly disguised articles
however, which are actually ads and have little or no
content are a misuse, and fall into the spam category.
If you are considering advertising in a publication, how do
they group their ads. If they are in a separate mailing with
the content in "Part 1" and the ads in "Part 2" you are
probably wasting your money. People quickly scan "Part 1"
for the content and then delete "Part 2" without even
opening it. If there are multiple ads in a row, one after
the other, you are also probably wasting your money as
people tend to simply skip past them.
OK - let's say you find an ezine that does it correctly, you
must have an ad that gets the readers attention. This takes
time to develop and usually your best bet is to test several
ads in the same publication, and track the response rate. It
doesn't normally pay to compare response rates in different
publications with different ads in each. The demographics of
the subscribers are different and what may pull in one, may
not in another.
How do you track the response rate? Well, there are
basically three ways that this can be done. The easiest way
is to use a different email address for each ad. Anything
you receive at that address, came from a specific ad. If you
only have one email address to track them, you can use a
specialized address such as:
mailto:onoesenses-on@mail-list.com?subject=YB with a
different subject for each ad. Another way, if you own your
own web site is to have a different "home page" for each ad
you wish to track. These are basically "mirror" pages with a
different URL - any hits you receive there came from a
specific ad.
Once you find an ad that works in one publication, try it in
another. Before you know it, you will have an ad program
that will not suffer from the automatic "Click Away
Syndrome".
-----
Did you know that subscribers to Bob Osgoodby's Free Ezine
the "Tip of the Day" get a Free Ad for their Business at his
Web Site? Great Business and Computer Tips ? Monday,
Wednesday, and Friday. Instructions on how to place an ad
are in the Newsletter. Subscribe at:
http://adv-marketing.com/business/subscribe2.htm
##################################
Change
Your Life Information Found Below!
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The Editor holds no responsibility for
URL's being correct or incorrect. Ads are simply copied and pasted as
submitted with highlight for saleability added by editor... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not
recommend one over another nor do we give any warranties and
we accept no
responsibility in regards to the ad content below. Neither the editor
nor publisher is associated with the following
advertisers so we suggest that you exercise due diligence!
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
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We have accepted all advertisements in good
faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not give any warranties and accept no
responsibility for their honesty or integrity.
The editor and publisher suggest that you exercise due
diligence!
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Published by OLH Marketing Enterprise
2885 N. Reed Road
Chino Valley AZ 86323
928-636-9425
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