Lena Sanchez
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Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Thursday January 25, 2007
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Watch For A Natural Environmental Facts Sun., Wed, Friday
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Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
Advertising options
As
the week moves along are you better for having lived it or
are you treading water waiting for something to happen?
Happenings require action therefore waiting is a waste of
time... Receiving "Your Home Business Coach" ezine gives you
the opportunity to learn from other's successes. Read and
learn, then act!
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to others. Get the real scoop first at
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Find out if it is
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======================
MOTIVATIONAL THOUGHT
======================
"Do
not look back on happiness or dream of it in the future. You
are only sure of today; do not let yourself be cheated out
of it."
~ Henry Ward Beecher, US abolitionist & clergyman
====================
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BUSINESS TIP
==========================
Coupons, Maps and Other Advertising Rip-Offs
by BIG Mike McDaniel, Small Business Advertising
Expert
Every community has 'em. Fast talkers who roll into town
with a clever idea to sell to people in business.
Many times the ideas are clever and cute but you should
weigh the ups and downs of every offer before you dig
out the checkbook. Most of these in-town-for-a-day
people want their cash up front.
Some of the common ways to separate you from your cash
are:
Coupon Books
They offer to put you in a giant coupon book to be sold
for the needy charity or Lions Club. Books are sold on
the phone for $29 and delivered by the Boy Scouts. Watch
out for errors and missing expirations once the
operation has moved to another town.
Telephone Book Covers
They wrap around the book and the callers see your ad
every time they reach for the book. Might be OK if you
own the wrecker service, locksmith or funeral home, but
run the other way if you have a grocery, Mickey Dees, or
bank.
City Maps
Your ad goes somewhere around the edge of the map. You
might get pitched by several companies. Some look better
than others, most are very pricey. Pick up maps like
these when you see them and decide if you'd do business
with anyone on the map because of the ad. Distribution
is the selling point. Placement is the bug-a- boo. What
if your ad is on the back and the reader only looks at
the front? Don't be fooled by the promise of radio ads
proclaiming free maps and mentioning your name.
Bibles for Newlyweds
I wish I had thought of this one 30 years ago. I would
be clipping coupons instead of writing about it.
The fast talker promises to send a Bible to all
newlyweds in the county (the names and addresses of the
happy couples are public record at the courthouse). Four
to six sales at about $500 each and they mail a one
dollar Bible 4th class, a peel and stick label stuck
inside with the name of the "sponsors" in inkjet color.
They can easily sell a town a day at 3 large and make
one trip a quarter to visit the courthouse for names.
Work it for two months on a route and eat cake the other
10. A great moneymaker for the Bible people, a dud for
advertising effectiveness. But like kids in school and
American Flags, this emotion sells well in every
community.
There's also a "Grief Therapy" book that is given to the
funeral homes to give to the bereaved. Each book has
four big ads in the front, sold in less than a day.
What's next, Pizza tent signs on top of the hearse?
There are hundreds of advertising "opportunities" out
there. Your job as a business owner is to separate the
effective from the cute and clever.
©
2006 BIG Mike McDaniel
http://BigIdeasgroup.com BIG Mike is the Small
Business Advertising Expert and author of "Business
Cards - Front to Back". This book tells you how to make
your business card the most powerful tool in your
marketing arsenal. To learn more visit
http://tinyurl.com/j6ol3
****** Proven Fact Of Marketing!******
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===========================
BUSINESS COACH OF THE DAY
===========================
HOW YOU'RE LIKE A PENCIL
Did you know that you are like a pencil?
Here's how:
1. Like a pencil, you can correct your mistakes.
You can't change the past, but you can rectify it. And though
you can't erase history, you can erase guilt and anger with
forgiveness.
2. Like a pencil, painful sharpening can serve to make you
better.
Your difficult times can actually sharpen your skills or shape
you into the person you were meant to be.
3. Like a pencil, you can do great things,
when you allow yourself to be held in Someone's hand.
4. Like a pencil, you can leave your mark whenever possible.
That is what you're here for -- to leave your mark. It may be in
small ways, it may be in the lives of people you have touched or
nurtured, but you must leave something good behind whenever you
can.
5. Like a pencil, it is what is on the inside that matters.
Whether it is understanding or intolerance, love or bitterness,
peace or unrest, kindness or self-centeredness, hope or despair,
courage or fear, what is on the inside matters most.
Next time you use a pencil, pause and think about that little
writing tool. It teaches some great lessons about living.
__________
Steve Goodier
Publisher@LifeSupportSystem.com is a professional speaker,
consultant and author of numerous books. Visit his site for more
information, or to sign up for his FREE newsletter of Life, Love
and Laughter at
http://LifeSupportSystem.com.
##################################
Change
Your Life Information Found Below!
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======================================
The Editor holds no responsibility for
URL's being correct or incorrect. Ads are simply copied and pasted as
submitted with highlight for saleability added by editor... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not
recommend one over another nor do we give any warranties and accept no
responsibility in regards to the ad content below. The editor and publisher suggest that you exercise due diligence!
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responsibility for their honesty or integrity.
The editor and publisher suggest that you exercise due
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