Your Home Business Coach Ezine 

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Turn Words Into Traffic 
The Secret to
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7DayeBook
"How to Write and Publish your own eBook... in as little
 as 7 Days"

eBook
Secrets Exposed
How to Make MASSIVE Amounts of Money In Record Time With Your Own eBook - (Whether You Wrote It Or Not!)

Lazy Man's
 Guide
"How to Work Less... get Paid More... and have tons more Fun with your online business!"

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"Your Home Business Coach Ezine" 
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Thursday  January 26, 2006

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Watch For A Natural Environmental Facts Sun., Wed, Friday with  Monday's Ask Lena Health Q & A!

This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. The Mission of this Ezine is to help you grow in business and in health! 

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=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
================

Greetings and thank you for being an optin subscriber. 

Today is about marketing your product/service/self... Our coaches have some really good insight into how, so pay attention and learn...

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.
 
Lena


Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first at http://hoaxbusters.ciac.org/HBHoaxCategories.html 

======================
MOTIVATIONAL THOUGHT
======================

"Greatness is not standing above our fellows and ordering them around -- it is standing with them and helping them to be all they can be."
 
~ G. Arthur Keough

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Article Writing -- Your Key to Success
by Patricia Wagner

Have you wasted valuable time and money trying to promote your online business? If you've spent hard- earned cash buying ads on ezines or on websites, you may have been disappointed with the results.

There's a better way to advertise your business or website!

Article writing is for you if you want great benefits that don't cost anything.

By submitting quality articles you'll get lots of exposure and publicity -- without a financial investment! You've probably realized by now that the internet is about information, so content brings visitors to your site. That's a no-brainer!

Consider the possibilities of regularly writing for the internet.

Your work may be seen by millions. Articles written today can quickly appear on over 100 websites. 

Search engines are constantly looking for new content to feed content-hungry readers. Why not yours?

By keeping your work before the public, your website will keep getting new visitors who become buyers. As your words are spread all over the internet, your targeted traffic will increase. That's how to reach lots of qualified buyers. Previous customers will be motivated to become repeat buyers.

By writing regularly, you can reach affiliates or joint venture partners who can help your sales' potential. 

Your articles can be permanently displayed on the internet.

Your reputation can spread all over the internet and beyond. Think of the reach just one article can have! 

Your influence could span the globe!

What you've written can show up in the most surprising places. 

1. Your words may wind up on on a number of publishers' home pages. 

2. You could get featured in a large ezine with thousands of subscribers. 

3. Your work could be published in a book or in magazines.

4. An author may ask to use one or more of your articles in an e-book and you'll be credited. 

5. You may get discovered and earn extra income through speaking engagements. 

6. You may be given the opportunity to speak on radio shows.
 
7. You may even be interviewed for national newspapers.

You may not have to wait long before seeing amazing results.

As you submit your work to ezines and article directories, keep in mind that top-ranking sites are crawled by Google more often than other sites. When these sites publish your writing, you'll soon see results.

With each article you submit, your reputation will grow. After you've submitted twenty or so, you may become a household name -- at no charge to you!

An author's works are often kept permanently on websites, so one keyword-rich article can bring thousands of hits for years to come. 

Articles not only build your reputation, but are the best way to raise your search engine ranking.

Reciprocal linking is viewed as less important to Google than one-way linking. If numerous sites point to your website without you linking back, Google rewards you with a higher rank.

You get back links automatically by submitting articles and you don't even have to bother with link exchanges to increase rankings. You also don't have to worry about Google's ever-changing algorithm changes that can dump your website several pages down in one day.

Your published works prove you're an expert -- at least in the eyes of readers who view you as knowledgeable. You also establish credibility and trust. Your words can create your own brand for your website and business.

The written word has clout, so you can clinch your point.

Writing brings personal satisfaction.

There's a great sense of accomplishment from sharing your expertise with the online community. 

Real people are sitting behind computers in their homes or offices reading what you've written. Through the right words you can build rapport with them. 

You'll probably get emails from time to time telling how something you wrote helped someone. And that's satisfying!

So there you have it --

Writing articles can open surprising doors to success!

*** Authors, submit your articles to Content Corral Article Directory at http://www.content-corral.com -- Webmaster Patricia Wagner is also an artist. View original art at her online gallery at http://www.artbywagner.com

The best time for marketing is when they aren't buying. 
 
Be realistic. If you aren't selling the hottest new fashion or gizmo for holiday gift-giving, it's hard to get anyone to think about buying your product or service from Thanksgiving through Christmas and New Year's. That's a six week lean selling stretch for lots of sales professionals. When you are trying to hit your quarterly and year-end numbers that lean stretch can be tough to swallow. 
 
No leader likes to see their team sitting around the office having a pity party. Instead, build this market reality into your schedule and ramp up your marketing activities during sales lulls. 
 
Why should you invest in marketing to your target market when they aren't buying? 
 
1. To stay front and center on their radar - especially if you target the corporate market. 
 
2. To increase their awareness of you 
 
3. To bring attention to you 
 
4. To highlight the added value you offer 
 
5. To generate a desire to continue to hear what you have to say 
 
What kind of marketing can you do when no one is buying? 
 
Your marketing team can use this time to plan and schedule all marketing strategies for 2006 and get them scheduled and booked. 
 
* If you will be a conference speaker in April, they need to establish a timeline for drafting the speech, shipping handouts to the location, developing the PowerPoint presentation to go with it, the press release, website promotion, travel arrangements, etc. 
 
* If you will introduce a new product, service or program in June, they need to work out all the details for the most thorough and effective rollout with enough lead-time to implement all the pieces, or identify gaps to be filled in a timely fashion. 
 
* If you have increased your marketing budget for 2006 - this is a great time to develop some of those promotional pieces or hire contractors/freelancers to develop them for you. 
 
* If you have a 2006 goal of increasing visibility in a new market, a new niche, or a new country, the marketing team needs time to bone up on the nuances and implications of this goal to prepare successful penetration strategies. 
 
Your sales team does not need to be idle during seasonal sales lulls either. Your sales force can use this time to research growth opportunities for the company and their own territories.
 
* Sales staff can use the holiday season as an excuse to followup every sale all year long with a brief visit or a phone call: to personally say thank you for the business, to ensure continued satisfaction with the product, service and the salesperson's work and to bind client loyalty with strong rapport. 
 
* In addition, each client contact is a great opening to query them about their plans for the next year, to identify client needs which your product/service can address in the new year - i.e., scouting for 2006 add-on sales. 
 
* Sales staff can also take time to study the market and their territory vis--Â- vis the company's 2006 goals and start developing sales strategies and tactics to achieve the company plan and reach their own quotas and incentives. 
 
* Sales staff can use this season for supplemental (internal or external) training to refine their craft. 
 
Marketing is not a passive activity. You have to keep the pipeline full. So, periodically, it is important to reflect and assess how to rejuvenate your marketing efforts. This lull between the holidays is a perfect time to focus on all the behind-the-scenes marketing activities that will make next
year, your best year yet!

***About The Author: Kerri Salls, MBA runs a virtual business school to train, consult and coach small business CEO's and entrepreneurs in 10 key strategies to make more profit in less time. Learn more at http://www.breakthrough-business-school.com/products.html or sign up for a free weekly newsletter at http://www.breakthrough-business-school.com/newsletter.shtml