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Published Tuesday & Thursday
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Thursday February 01, 2007
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Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
Advertising options
The first day of any month finds me winding down the last
month taking time doing things I'd rather not do but a
necessity so I must finish one so I can concentrate on
marketing and sales for the rest of the month. Today's
coaches have some information that will give you more
insight into home business and ideas for advertising. Glean
and use what fits your business!
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to others. Get the real scoop first at
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======================
MOTIVATIONAL THOUGHT
======================
"It's
so important to believe in yourself. Believe that you can do
it, under any circumstances. Because if you believe you can,
then you really will. That belief keeps you searching for
the answers, and then pretty soon you get it."
~ Wally "Famous" Amos
====================
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BUSINESS TIP
==========================
BIG
Mike's Tips for Buying Radio Ads
By Mike McDaniel
From meager beginnings in 1920, radio has grown with us
to be a major player in advertising. The radio industry
says they get about 8 percent of all advertising bucks.
Not bad when you consider the many ways to hawk your
service or product
They get their fair share because radio works. With over
twelve THOUSAND radio stations in the country, the music
and news they broadcast is everywhere.
Radio's strength is drive time. The times of the day
when most people are in their cars driving to and from
work. You can sound like a pro when you call
`em
AMD and PMD.
Radio is the mobile medium. Few cars have TV's up front,
and few drivers can read the New York Times while
driving (safely). The advertising on radio targets you
passively. You don't have to be looking at it or reading
it to get the message.
AMD is morning (AM) drive time, typically 6 to 10am. AMD
is traditionally the most expensive radio time because
that's when more people listen.
PMD is afternoon (PM) drive and is considered to be 4 to
7pm.
Other radio slots are DAY which represents 10a to 4p
period and EVE, 7 to midnight.
Most radio stations offer two ways to buy ads. Specific
placement (I want to be in the Roscoe Billy Bob Show)
and ROS (Run of Station) a formula that spreads your
announcements into all dayparts, including late night
and overnight. Of course there are specials and
sponsorships, too.
Here are BIG Mike's Tips for Buying Radio Ads
+ Always use 30 second ads. If you can say the whole
Lord's Prayer in 20 seconds, 30 is enough for your
business (no matter what the radio salesperson says).
Avoid 10 second ads, too.
+ Just because you listen to a station doesn't mean
everyone does. Buy advertising on the stations that
reach your target customers, not the ones you like
(especially if you like Classical Music).
+ Buy ads on two or more stations if possible. Few
markets have one radio station so dominant that it
reaches all the listeners.
+ Buy one week on one station, the next week on the
other, back and fourth. Limit your buy to 4 weeks in any
month, two weeks per month on each station. 48 weeks per
year gets the same impact of 52 and saves 4 week's
expense.
+ Buy at least 12 ads a week (18 on each if you can
afford it). Ask for Monday thru Friday only. More often
than not you can get it at no additional charge.
+ Insist on no overnight or evening ads. Ask for a
package that puts you in AMD and PMD at a discount. Like
the newspaper inches commitment, you are talking about
over 400 ads per year per station.
Remember the media salesperson is interested in selling
ads, not improving your business. It is up to you to be
the expert and make the informed decisions.
BIG Mike is the author of "A is for Advertising". The
book that explains the many ways to keep your
advertising bucks from going right down the Dumper!
Learn more at BIG Mike's Advertising Book.
©
2006 BIG Mike McDaniel BIG Ideas Group
http://BIGIdeasGroup.com
BIG Mike is the Small
Business Advertising Expert and recommends Small
Business Articles where you will find hundreds of
articles about small business and small business
advertising.
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===========================
BUSINESS COACH OF THE DAY
===========================
B.l.a.s.t.ing Your
Customers
By Steven Taylor
You have opened a new restaurant, and things are working out
great. You are thinking that the world is good, and customers
kept pouring in, customers that are more than happy to unload
their extra money on the foods you serve. Then all of a sudden
you receive a phone call from an irritated customer telling you
what a lousy restaurant you operate. Your first reaction is to
be become defensive and support your business? name. Then all
of sudden, you are deep in arguments, and the two of you are
cursing each other. Soon, that belligerent customer will tell
more people who will tell more people who will tell their
friends that you operate a lousy restaurant. And you lose money
and customers. Over what? Over one situation that if handled
carefully and skillfully could have been prevented from blowing
out of proportion.
Although this can happen to any business, such incidents can be
prevented from becoming a big deal. Managing customer
complaints do not have to be that messy. Instead, it should be
met as a challenge to turn an otherwise negative situation into
something positive that can further promote your business. How?
Through an excellent customer service and the knowledge of
B.L.A.S.T. This skill should be passed to the employees so that
they can handle customer complaints properly. B.L.A.S.T. is
the contraction of Believe, Listen, Apologize, Satisfy, and
Thank. It does not sound too hard to do, but it can mean the
whole world to any business.
+BELIEVE
It is imperative that you appreciate that customers believe that
your business has aggrieved them. They might lie about it as it
is a possibility, but it does not mean that you have to question
them immediately. This is the keystone of managing customer
complaints.
+LISTEN
Although it is every man?s instinct to defend themselves when
cornered or confronted, but in businesses, this instinct should
not rule you. Instead, stop and listen to the complaint given
by the customer. Do not fight back. Draw in a deep breath,
relax and listen. Although the customer might be belligerent
and demanding, it is important that you stay level headed and
calm. When he is done voicing out his complaints, repeat to him
gently and in an accommodating voice what the problem was. You
will convey to the complaining customer that you understood the
problem and listened to them.
+APOLOGIZE
Say you are sorry even if you know you did not do anything wrong
because from your customers? point of view, they have a
justifiable complaint, and they are expecting you to apologize.
Know that a simple and genuine apology can dispel any anger and
frustration the customer might be experiencing. But if food
poisoning is an issue, it is wiser to refer to the company?s
course of action when such an event occurs. Never apologize as
it will mean that you are accepting guilt over the incident.
+SATISFY
It is also important that you satisfy your customer and try to
make things right. Make the right decision, but give them the
chance to feel important and that they are in control of the
situation. Too often you will notice that they will ask that
the problem be resolved on their next trip to your business.
+THANK
Always thank your customer; for calling, for complaining, for
pointing out something that your business need to improve on,
and for giving you the opportunity to improve your business
more. Invite them back to your establishment. You can give
them an unexpected gesture like an extra dish to show them that
you care.
Remember, a negative attitude towards a negative situation
begets a negative response. Instead, learn the trick of turning
any negative situation into your advantage.
About The Author: Steven Taylor is a Marketing Consultant to
http://www.Retronix.com - one of the most innovative and
effective suppliers to the electronics & semiconductor
industries. Services include BGA Rework, Electronic Component
Salvage and De-Bug Services.
##################################
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Your Life Information Found Below!
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The Editor holds no responsibility for
URL's being correct or incorrect. Ads are simply copied and pasted as
submitted with highlight for saleability added by editor... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not
recommend one over another nor do we give any warranties and accept no
responsibility in regards to the ad content below. The editor and publisher suggest that you exercise due diligence!
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