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"Your Home Business Coach Ezine" 
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Tuesday  February 7, 2006

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Watch For A Natural Environmental Facts Sun., Wed, Friday with  Monday's Ask Lena Health Q & A!

This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. The Mission of this Ezine is to help you grow in business and in health! 

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=> IN THIS ISSUE!
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<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
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Greetings and thank you for being an optin subscriber. 

I hope you will indulge me in reminiscing today as it is my little brother's birthday. Now he's all of 6'1" and born when I was twelve years old so you can see he's not exactly little or young but to me he will always be my little brother... My mother was very ill for the first years of his life leaving me to care for him so I was his mother more than a sister, therefore he holds a very special place in my heart... I want to wish him a very special birthday as he has been an exemplary brother that I have always been proud of, even though we live a continent apart the love and warmth is still there... He is a very successful realtor, in Vermont, having retired from the Marine Corp many years ago... So if anyone is looking for Vermont property or rental contact him at http://www.trckillingtonrealestate.com/ He has always been the epitome of happiness, courage and loyalty to all of his sisters, friends and clients. Sadly he had to grow up with a houseful of girls but it didn't deter him from becoming a great man... Happy Birthday!

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.
 
Lena


Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first at http://hoaxbusters.ciac.org/HBHoaxCategories.html 

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MOTIVATIONAL THOUGHT
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"Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen."
 
~ John Steinbeck, author

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7 Habits Of Spectacularly Unsuccessful People
By Rene Graeber

WARNING! If you want to have a fantastic life, never engage yourself in these 7 deadly habits that incompetent people do.
 
NUMBER 1 - They Think, Say, & Do Negative Things.
 
Yes. They see problems in EVERY opportunity. 
 
They complain that the sun is too hot. They cursed the rain for ruining their plans for the day. They blame the wind for ruining their hair. 
 
They think that everyone is against them. They see the problems but never the solutions. 
 
Every little bit of difficulty is exaggerated to the point of tragedy. They regard failures as catastrophes. 
 
They become discouraged easily instead of learning from their mistakes.
 
They never seem to move forward because they're always afraid to come out of their comfort zones.
 
NUMBER 2 - They Act Before They Think.
 
They move based on instinct or impulse. If they see something they like, they buy at once without any second thought.
 
Then they see something better. They regret & curse for not able to take advantage of the bargain.
 
Then they spend & spend again until nothing's left. They don't think about the future. What they're after is the pleasure they will experience at present.
 
They don't think about the consequences. Those who engage in unsafe sex, criminality, and the like are included in this group.
 
NUMBER 3 - They Talk Much More Than They Listen
 
They want to be the star of the show. So they always engage in talks that would make them heroes, even to the point of lying.
 
Oftentimes they are not aware that what they're saying is not sensible anymore.
 
When other people advise them, they close their ears because they're too proud to admit their mistakes. 
 
In their mind they're always correct. They reject suggestions because that will make them feel inferior.
 
NUMBER 4 - They Give Up Easily
 
Successful people treat failures as stepping stones to success.

Incompetent ones call it quits upon recognizing the first signs
of failure.
 
At first, they may be excited to start an endeavor. But then they lose interest fairly quickly, especially when they encounter errors.
 
Then they go & search for a new one. Same story & same results. Incompetent people don't have the persistence to go on and fulfill their dreams.
 
NUMBER 5 - They Try to Bring Others Down To Their Level
 
Incompetent people envy other successful individuals. Instead of working hard to be like them, these incompetent ones spread rumors and try every dirty trick to bring them down.
 
They could've asked these successful ones nicely. But no, they're too proud. They don't want to ask advise. Moreover, they're too negative to accomplish anything.
 
NUMBER 6 - They Waste Their Time
 
They don't know what to do next. They may just be contented on eating, getting drunk, watching TV, or worse, staring at the blank wall with no thoughts whatsoever to improve their lives.
 
It's perfectly fine to enjoy once in a while. But time should be managed efficiently in order to succeed. There should be a proper balance between work & pleasure.
 
NUMBER 7 - They Take the Easy Way Out
 
If there are two roads to choose from, incompetent people would choose the wider road with less rewards than the narrower road with much better rewards at the end.
 
They don't want any suffering or hardship. They want a good life.
 
What these people don't know is that what you reap is what you sow. Efforts & action will not go unnoticed. 
 
If only they would be willing to sacrifice a little, they would be much better off.
 
Successful people made it through trials & error. They never give up. They are willing to do everything necessary to achieve what they aspire for in life.

About The Author: Do you believe that you can attain anything your heart desires? I'm telling you, you can! Rene Graeber uses and teaches will power and mind control for more than 10 years. Visit his website and learn how to unleash your full potential of your mind - just visit http://www.will-power-mind-control.com

In the Dark

We hear it said that in order to be in business, you must have a Business Plan, and this is true. Without one, you are like a person in a dark room trying to find something.  Eventually, you may stumble across it, but how much time did you waste in the process?  If you had turned on the lights, the odds are you would have found it a lot faster.

The Internet provides a great number of opportunities that allow someone to get into business quickly, but many folks who try, are like that person stumbling about a dark room.  A good business plan requires that research is done on whether it will work prior to getting started.   Once a product or service is settled on, the next major step is to develop a marketing plan.

At the risk of oversimplification, a good marketing plan must get information about your product or services to those who are able and willing to buy them.  You will be competing with "droves" of others however, who are trying to accomplish the same goal, so the steps you take here will either make or break your business.

The first part of your marketing plan should be to identify your potential market.  Again, this sounds like a simple process. But it is amazing how many people don't.  A campaign aimed directly at your target market, will produce results.

Don't believe the ads you read about how mass email is the road to success.  Nothing could be further from the truth.  If someone receives a lot of junk email (spam) about a particular product or opportunity, it leaves a bad taste in their mouth.

If you are into Network Marketing or represent an Affiliate, what better place to advertise yours, than where they are trying to market theirs?   They have already made a decision about this being a viable field, and many are looking to diversify.  So here we have identified a potential target market.

Are there ezines or newsletters that go out to these people, or others who might be considering this? If so, this is a must. How about web sites that accept ads which are similarly targeted? You should definitely have representation there.

What about cost? There are thousands of places (FFA) where you can place a free web ad.  In fact, there is software that will post your ad automatically to them.  The majority of these however, only keep a limited number of ads up there.  When new ads come in, the older ones get rolled off.  Your ad there has a life, which is usually measured in seconds.  Hardly worth your time, not to mention the expense of the software. The real agenda here is that the FFA sites don't care if anyone sees your ad.

Their business is collecting targeted email addresses that they then market. If you don't believe this, place an ad in one, and watch the spam that arrives daily in your mail multiply faster than you thought possible.

While we're on this, how about the ezines that allow free ads. This is could be a further waste of time and effort. Yes, there is even software to place your free ad automatically to these, again by the thousands. Many of the people placing ads this way never even see the publication they submit to. Some require you to subscribe before accepting your free ad, and this helps build their subscriber base. There is however, little if any loyalty to the publication, and many times, the only reason they subscribe is to be able to place their ad.  If they bother to read it, they might make a cursory scan to ensure their ad is there, and then delete it.

So what should you do?  First, find a few ezines and web sites that accept paid ads, and most are relatively inexpensive. You can get your message out to thousands of potential customers this way. Don't think a "one time" ad however will work.  It can take 5 - 7 or so exposures to your ad before you can expect results.

One other mistake you should avoid is to assume that the larger the subscriber base of the publication, the better the results will be.  An ezine with only a few thousand targeted subscribers, many times will produce better results than some that have several hundred thousand that are not.

So, when planning a marketing campaign for your business, do a little research. Don't stumble around in the dark, hoping to find something that works.

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Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday. Wednesday. And Friday. Instructions on how to place an ad are in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm