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Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Thursday February 7, 2008
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Free Information on building a
home business with mentors that have already been there and
is doing it...Since I tend to have a longer newsletter I'm
told, by some, that it is considered an online magazine (ezine). Newsletter or ezine,
you decide?
Free advertising Oportunity!
One ad only
per new
subscriber.
Watch For A Natural Environmental Facts
Health edition on Wed. & Friday
with alternatives to traditional medicine and pros and cons
for traditional and natural... Then comes Monday's Ask Lena Health Q &
A! Answering questions presented by subscribers with
natural healthy alternatives.
Your Home Business Coach Ezine is available by subscription only. We
do not make its subscriber list available to
third parties. All subscribe and unsubscribe information
can be found at the end of this issue or in the online
announcement here. Our Mission is to help you grow
your Home
Business and educate you to a Healthy Alternative lifestyle
and natural medicine! Without health
your business cannot grow!
Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<> Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
Advertising Options Click Here
As the snow whirled around and the winds sounded lonesome
I could only think how beautiful but mostly how glad I work from
home and didn't have to go out in all that cold and slippery
weather. Home Based Business is a growing industry and a very
fulfilling one for those with enough courage to do it. Today's
coaches have some information to help you along in your home
business so glean what you need and succeed.
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On
Misinformation. to others. Find out if it's real check it
out at
hoaxbusters
Does a website sound too weird to be true?
Find out if it is
Click
Here
======================
MOTIVATIONAL THOUGHT
======================
Is it
realistic to be positive about life? After all, being
positive sounds good in theory, yet in the real world so
many things can so often go awry.
Yes, being positive is entirely realistic. Because truly
being positive is not based on what is or is not likely to
happen.
Being positive is all about what you decide to create. Being
positive is a perspective from which you can choose to
operate.
As such, not only is it realistic to be positive, it is also
highly empowering. No matter what may have happened or
failed to happen, being positive is the most intelligent and
effective way forward.
There are plenty of completely reasonable and perfectly
valid reasons for being negative. Yet they are all
outweighed by a single, compelling reason for being
positive.
Being positive is always realistic because whatever the
situation, being positive gives you the most valuable and
powerful options. Look around, and you'll see that the best
reason to be positive is because it works.
~ Ralph Marston
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BUSINESS TIP
==========================
Listbuilding For A Beginning Marketer
By Davin O.
List building is a very tall order for a beginning
marketer. Many new marketers don't get to building their
op-tin list until a year or two after they start
dabbling online.
How can something so simple and so important get
forgotten and unused?
Well, I think for one thing when a person is first
starting out it might not be apparent of the importance
of just how well list building will help your business.
With there being so much to learn and so many different
aspects to learning how to work online it's could easily
be shoved under the rug.
I know it was this way when I was first starting out to
work online. I was trying to learn how to build
websites, learning about SEO, writing articles and so
on, and so forth. Of course, I would always here the
phrase, "The Money Is In The List", but with so much to
learn and so much to do it was never really hit home
until some time later.
Nowadays, as far as I'm concerned one shouldn't do any
types of promotion without having his list in mind. You
could call it learning from mistakes, but what a big
mistake it is to learn from.
Their are many different ways to build your list, and
some of them are really quite simple. For instance,
giveaway events are huge these days. It's almost like a
marketers candy land being able to download a ton of
free gifts. But for the contributor of the gift, it is
his heaven in building his list. Each time a gift is
downloaded he receives another subscriber to his list.
At the moment there are a lot of giveaway events going
on. The most recent giveaway event is The New Years
Giveaway. This giveaway does have some very great gifts
from marketers to download. It also has some very high
level marketers involved. Because of this, the
downloadable gifts are of very high quality.
Building a list can involve using such tactics as PPC,
Social Networks, using Safelists, traffic exchanges,
promoting with ezines, solo ads, ad swapping with other
entrepreneurs in a similar niche, and the list could go
on and on. Many of these types of practices may take
some time to set up but as with all things, you get out
of what you put into your efforts.
Viral marketing and list building these days is really
taking off. Personally I have been involved in using an
amazing program called MVS3. This program really is
taking the internet by storm and it viral capabilities
are seemingly endless. But of course, that is what viral
marketing is all about.
So I hope this gives you some ideas on building your
list. Though the methods haven't been dealt with in
detail, a simple easy way to get started is by
participating in giveaway events.
If your looking for a way to start building your list,
and haven't had much experience yet with other methods
then giveaway events are a good place to start.
About The Author: Davin Ogden is a viral marketing
strategist owning several websites on the internet like
http://www.luvcomputers.com Check out
http://www.jv-giveaway.com/members.php?id=11, and
see how this type of list building can work for you then
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===========================
BUSINESS COACH OF THE DAY
===========================
The
Most Overlooked Component In Information Marketing Today:
The "Stick Letter"
By Marcia Yudkin
Not long ago, I eagerly opened a bubble envelope containing
a CD product I'd ordered on the web. This was the first item
I'd ordered from a certain prominent Internet marketer.
Inside, along with the CD, I found a one-page information
sheet consisting of dry technical instructions on how to
"register" the product, with the warning that it can be used
on only one computer.
It couldn't have been clearer that the marketer's overriding
purpose in the instructions was to prevent unauthorized
sharing of the product - not to welcome me as a customer,
so that this would be my first of many purchases from him.
Nowhere was there a personal message from the marketer or
any kind of friendly touch.
Imagine if, instead, the paper accompanying the product
started off, "Dear Aspiring Entrepreneur: Congratulations
on taking the first step toward turning ideas into products!"
The message could have continued in this vein for another
couple sentences, reminding me why I bought the item and the
value I'd experience from it. Then it could have had
something like "Please see the instructions that follow
for how to activate your CD. If you encounter any problems,
don't hesitate to email or call my office by?" The
signature of the marketer would have come next, followed by
a friendlier, less stern rewording of the activation
instructions.
This would have accomplished the purpose of the information
sheet actually sent with the product, without implying that
I was inclined to rip it off in some way. Instead of feeling
put off, I would have had a warm feeling of gratitude and
anticipation. I would have been on my way to feeling like I
had a relationship with this marketer instead of feeling
like I'd never want to buy from him again.
I'm baffled about why so many smart info-marketers who
should know better - indeed some of whom actually teach the
importance of the "stick letter" - either send no cover
letter at all with their info-products or send an
impersonal, unwelcoming one like the one described above.
A "stick letter" gets that name because it helps the sale
"stick" - that is, it decreases the chance that the
purchaser asks for a refund. It does that in several ways:
by stating the appropriate expectations for and benefits of
the product; by explaining how to get started using the
product; and by saying what to do in case of questions. And
by treating the customer with the utmost respect, it also
sets the stage for more expensive follow-up sales.
In its simplest incarnation, a "stick letter" could be a
handwritten "Thank you for your purchase" or "Enjoy!"
with a first-name signature. If it has to be computer
generated, it can still help form a bond with the customer
by being written in a considerate, hospitable tone. I add a
personal touch to a preprinted cover letter by crossing out
its generic salutation and hand-writing the name of the
buyer.
Put yourself in the position of the customer opening the
package containing their first purchase from you. How do you
want them to feel? Then engineer the "stick letter" so that
it prompts that feeling. In the long run, the small bit of
extra trouble necessary to do this right makes a big
difference.
About The Author: Marcia Yudkin has been selling content
since 1981. Check out her free weekly newsletter on creative
marketing, Marketing Minute (http://www.yudkin.com/marksynd.htm
). Learn more about her home-study course on becoming a
successful information marketer:
http://www.yudkin.com/informationempire.htm
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