Your Home Business Coach Ezine 

Lena Sanchez

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Published Tuesday & Thursday with an occasional Monday Special!
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Tuesday February 10, 2004
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Watch For A Natural Environmental Health Facts Sun., Wed, Friday with  Monday's Ask Lena Health Q & A!

This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. The Mission of this Ezine is to help you grow in business and in health! 

============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Win An Ad To Thousands!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

================
EDITORS' REMARKS
================

Did you notice the choices you now have to receive A Natural Environmental Health Facts and Your Home Business Coach ezines? If you like HTML email you can get it that way, or if you want just plain text you can have it that way as well or read it online... I think that's called trying to please everyone and cannot often be successful but I think these formats should be able to do that...

Today's tip from Kathleen is a new way of working your business and steps to take to make sure it works for you!

Have you met at least half of your February goals this month? I hope so as it is imperative to have goals to reach or you are just flashing in the dark with on outcome to be expected...

Do what you must to succeed today. As long as it's honest, fulfilling, doesn't cause anyone else pain or discomfort and worthwhile!

Have a wealth building day while staying healthy!
Lena

Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first a http://hoaxbusters.ciac.org/HBHoaxCategories.html 

======================
MOTIVATIONAL THOUGHT
======================

"RISK TAKING" IS FREE

To laugh is to risk appearing the fool
To weep is to risk appearing sentimental
To reach out for another is to risk involvement
To expose feeling is to risk exposing your true self
To place your ideas, your dreams before the crowd
is to risk their loss
To love is to risk not being loved in return
To live is to risk dying
To hope is to risk despair
To try is to risk failure.
 
 
But risk must be taken, because the
greatest hazard in life is to risk nothing.
The person who risks nothing, does nothing,
has nothing, and is nothing.
He, or she may avoid suffering and sorrow,
but s/he simply cannot learn, feel, change,
grow, love, live.
Chained by certitudes, s/he is a slave,
who has forfeited freedom.
Only a person who risks...is free.

~ Author Unknown to me

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Building Your Business at Tradeshows
By Kathleen Gage

A few months ago I went to a home show to talk to vendors about their services and the needs I had with a recent home purchase. I talked to at least a dozen vendors, gave them my contact information and requested they call me. All assured me that they would. Surprisingly, only two did.

Recently, I went to yet another home show. As with the previous show, I gave my contact information to several vendors who had products and services I wanted or needed. It is said that history repeats itself, and in my case, it did. Similar to the first show, 90% of the vendors never followed up with me. Having talked to other people with similar experiences at shows, I have to wonder how companies plan out their marketing strategies. Why in the world would they invest money in a marketing campaign without doing all they can to gain the greatest return on their investment?

Sadly, a great many companies don't know how to gain the greatest benefit from their investment in a trade show. Many seem to think all they need to do is show up and the rest takes care of itself. When I asked one business owner why she didn't follow up on the stack of names she got at a show her comment was, "I thought once they saw us at the show, they would automatically come to our store." This business owner missed a great opportunity to promote her business.

Tradeshows can be an incredible way to build your business. Or they can quickly take your company into financial straits. Before you invest in a show do your homework.

Consider your time and money. How big will your booth be? Who will design it? How much time do you have to complete the project? Do you have the manpower? How will you let your customers know you are at the show?

What is your goal?  Are you there to increase sales, have a presence in the marketplace, introduce new products, and/or enhance or solidify your image? Decide why you are at a show before you are there. Unfortunately, many companies decide while they are at the show and then management feels they have wasted their investment.

Be specific. Determine specific goals in order to create a successful experience. Limit the number of reasons why you will be there.  Align your goals with your overall company objectives. It is a good idea to have a team work on the goals and then make sure everyone involved in the show knows what the goals are. This includes everyone from the employees at the exhibit to the support staff in the office.

Is this the right show? Make sure the show you are planning on
attending will accommodate your goals. How big is the product show?  Who will be in attendance? Will decision makers be there? Who else will be exhibiting? The answers can usually be obtained from the show organizers.  If the answers to these questions make it difficult to reach your objectives, and you determine that there are probably only a handful of members from your target audience attending, you may want to reconsider participation. It could be a complete waste of your time, money and resources. You may still want to attend the show, but as an attendee rather than an exhibitor.

Develop a good working relationship with show organizers. Most
organizers are more than willing to help you in any way they can.
They want you to succeed. When you succeed, they succeed. Ask them for past and present exhibitors list, attendance figures and profiles on attendees. Find out about pre-show promotion and advertising. How this is done will tell you a lot about who will be attending the show.

Be prepared. Another area many companies put little, if any, effort into is preparing the employees who will be in the booth. A great deal of how an exhibit is remembered is based upon the personal contact made with representatives of  the vendor or business. Many companies fail to realize how important it is to have the demonstrators and sales staff trained for the show. There are plenty of consultants who can give you the training you need to gain full benefit at a show. The investment can pay off handsomely.

Tradeshows and home shows can be very effective marketing strategies. With proper planning you don't have to be one of those who contribute to history repeating itself.

Kathleen Gage works with individuals and organizations to increase their visibility and occupy space in their customer's mind. Call 801.619.1514 or E-mail kathleen@turningpointpresents.com  . 
Get Gage's FREE E-Book "Keys To Creating Profitable Events" by  visiting www.kathleengage.com. Click on marketing resources.

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Do You Wilt or Are You Blooming In Your Business?
© By Lena Sanchez 
 
Want the secrets to Blooming and not wilt as flowers do without proper nourishment as about 80% of Internet Ecommerce people do! Do you have the tools to bloom where you are in health and business? Do you even know who you can believe?
 
Life can be simple or it can be hard. You are the one to decide where you want to sit in that equation then you must act on it or it just becomes another dream without results! Or you become a wilted Internet flower if you don't know where to look for help or who to believe!
 
Carl Bard Said,
Though no one can go back and make a brand new start,
Anyone can start from now and make a brand new ending.
 
Do you have a dream of being free of a boss?  Dreaming of having freedom of time to spend doing what you want to do and not what some boss tells you to do? Are you ready to bloom?
 
What are you doing to fulfill your dream and become a flowering personality? Are you still in that JOB (just-over-broke) depending on someone else's company that could downsize or go under at any given day with the world as unsettled as it is? Of course if you have made a killing on the stock exchange and are independent wealthy then read no further...
 
Did you just graduate from college with a degree and nowhere to turn to use it? Did they teach you how to be your own boss or work for someone else? Probably how to work for someone else! Your education is really just beginning after leaving college, but you don't know it!
 
If you want a successful dream to come to life you must find the right people to help you. Henry Ford had very little knowledge of most things required to build a successful business he only knew how to build cars that he dreamed about. But to those wet blankets who tried to smash his dreams his reply was, "I don't need to know that, I can hire someone to do it for me!"

We all need someone to help us get where we want to go.
 
After a twenty year stint as a Medical Office Nurse/administrator consultant and teacher, a Builder of new medical practices for seventeen of those twenty years and dealing with difficult doctors and patients. I had earned a 75% to 80% blockage of heart arteries due to the stress of it all. I then chose alternative health treatments to regain my health over the objections of my doctor friends. Doctors don't know everything!!! I really had no desire to have my chest cut open along with having my leg veins stripped to use as the alternative routes or brain insufficiencies that happens during those surgeries. After regaining my health I then chose an environmental health network marketing company and became extremely successful in the first three months. I really had the tools to help people become healthy and/or prevent illness and disease and wanted the whole world to know it.
 
Then a short two years later I was once again forced to change my lifestyle due to a fractured C-7 of the neck that set me on the sidelines for over a year then followed that with cancer, a latent result of years of smoking that ate up another year out of my life.  This does not sit very well with someone who intends to remain active and successful until the day she dies!
 
If you do Network marketing you know that it requires your strict attention one of the utmost importance's and when you are unable to give your business the many hours necessary, you are on the downhill slide. I was about three months away from reaching the level that would have afforded me a lifetime residual income.
 
I did a lot of travel in my offline network marketing business and loved every minute of it and sitting at home as an invalid was not a choice I made but was forced to make. I could either sit home, wilting and cry over spilt milk or I could choose to bloom where I was and I chose the latter.
 
I found the Internet at my son and daughter-in-laws insistence!
 
I opened several mall stores online and then I was told I should get into all the chat lines there I would find the people I wanted to reach, did that!
 
And then I was told if I joined all those hundreds of lists and sent out my ads I could really move my book and products, did that!
 
Next I was told to put my ads into every free classified section online that I could find. Spent hours upon hours, days upon days doing that.
 
Then came the email lists, but no instructions on how to build a prospective customer list, only that I didn?t need to spend money for them? Was told what spamming is and not to do it but given instructions on how to do it?  There is so much confusion out there that I was sure if I continued that route that in a few years I would figure it out and have the success I wanted!  But I got tired of searching spending 12 to 18 hours a day online trying to find the answers and realized after a few months of doing all this that I was not being told the true way to succeed online.
 
So I then proceeded to buy several books from several so-called gurus of the Internet and each of them had a slightly different view but about the same as what I had already been told. Bought several programs that was supposed to send my message out to everyone! WASTED A LOT OF TIME AND MONEY! And OH the email that flooded my mail boxes. It was maddening!
 
FINALLY SUCCESS, after aligning myself with some smart internet millionaires.
 
Are you aligning yourself with the right people?
 
Are you helping others get what they want? That's the only way you can be successful? Sharing and helping is imperative!
 
Be a bloomer not a wilter! To find my secrets and the information that assures me that my email boxes have Notification Of Payments Received every day CLICK HERE 
 
Work your business for success
Lena

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