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Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Tuesday February 12, 2008
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Free Information on building a
home business with mentors that have already been there and
is doing it...Since I tend to have a longer newsletter I'm
told, by some, that it is considered an online magazine (ezine). Newsletter or ezine,
you decide?
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One ad only
per new
subscriber.
Watch For A Natural Environmental Facts
Health edition on Wed. & Friday
with alternatives to traditional medicine and pros and cons
for traditional and natural... Then comes Monday's Ask Lena Health Q &
A! Answering questions presented by subscribers with
natural healthy alternatives.
Your Home Business Coach Ezine is available by subscription only. We
do not make its subscriber list available to
third parties. All subscribe and unsubscribe information
can be found at the end of this issue or in the online
announcement here. Our Mission is to help you grow
your Home
Business and educate you to a Healthy Alternative lifestyle
and natural medicine! Without health
your business cannot grow!
Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<> Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
Advertising Options Click Here
Traveling again this week so you may not receive this
announcement until very late or very early, will depend on our
schedule and where we are... Have a great week!Today's
coaches have some great marketing information with which
you may or may not need to use in your home
business so glean what you need and succeed.
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On
Misinformation. to others. Find out if it's real check it
out at
hoaxbusters
Does a website sound too weird to be true?
Find out if it is
Click
Here
======================
MOTIVATIONAL THOUGHT
======================
"Hold a
picture of yourself long and steadily enough in your mind's
eye and you will be drawn toward it. Picture yourself
vividly as defeated and that alone will make victory
impossible. Picture yourself vividly as winning and that
alone will contribute immeasurably to success. Great living
starts with a picture, held in your imagination of what you
would like to do or be."
~ Harry Emerson Fosdick
====================
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==========================
BUSINESS TIP
==========================
7 Media Myths That Will Kill Your
Campaign
By Penny Sansevieri
Myth #1: A good news release is all you need to get
"ink"
The days of the "one size fits all" news releases are
gone. Now it's all about customizing and knowing what
the media target you're pitching is looking for. Making
one release isn't a bad idea, but use it as a starting
point, not the final message.
Myth #2: Mention your book every chance you get
The surest way to kill an interview (and your chances of
getting asked back) is when you mention your book over
and over. When you say things like: "as I wrote in my
book," you'll cheapen your message and make it look too
sales-like. Viewers hate being sold, just give them
solid information and they'll buy your book because
they'll want to know more.
Myth #3: You must answer every question the media asks
you
Despite all your research and expertise, you can't
expect to know everything. If you don't know an answer,
don't lie or speculate. It's much better to say: "You
know, I don't know the answer to that question, but I'm
happy to look into it and get back to you," than to make
up a story that will make you (and the reporter) look
bad.
Myth #4: You can use advertising dollars to influence
media interviews
If you're trying to get some airtime or print placement,
do not ever allude to buying ad space in order to get
them to commit to an interview. This is a completely
unethical thing to do, conversely, if someone is trying
to get you to buy an ad in order to be considered for
their publication or program, run for the hills.
Myth #5: Use big, complicated words; they'll make you
sound savvy
It's unfortunate, but the "dumbing down of America" is a
necessary trend and one you shouldn't overlook. Do not
use complicated industry jargon to impress your audience
(unless you're speaking to industry experts), you will
only confuse them and alienate the person interviewing
you.
Myth #6: Emotion is a bad thing
Marketing fact: People buy on emotion. Whether it's
happy, sad, or angry. Make them feel something and
you'll send them straight to your web site to buy your
book. Now I'm not suggesting that you fall apart on
camera, but emotion is a good thing. Look human! If it's
a subject that you're passionate about, look passionate!
If it's a terrible thing you went through that you're
writing about, let your audience "feel" that emotion
right along with you!
Myth #7: You should never even consider doing an
interview without media training
Don't get me wrong, media training is a great thing, but
media training without the proper interview prep work
can lead to a disaster. For example, don't assume
because you're media trained that you can survive any
interview without researching the show or publication.
Even worse, don't put all your focus on your media
training and then forget to update your data to support
your interview.
About The Author: Penny C. Sansevieri, CEO and founder
of Author Marketing Experts, Inc., is a book marketing
and media relations expert whose company has developed
some of the most cutting-edge book marketing campaigns.
Visit
http://www.amarketingexpert.com
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===========================
BUSINESS COACH OF THE DAY
===========================
Four
Deadly Marketing Sins ? And How You Can Thrive In Any
Economy
By Dr. Enigma Valdez, C.H.
In a sea of marketing books and experts, there are certain
sins that nine out of every ten business owners continues to
make. The most amazing part of it all, is that they are
convinced that their marketing is great. They expect their
phones to be ringing off the hook. Fat chance.
Time for a serious reality check.
Deadly Marketing Sin #1
Not standing out from your competition. You need a USP. That
stands for Unique Selling Proposition. Your USP sets you
apart from all the rest. It answers the universal question
"Why Should I Buy From YOU?". Why are you special? What
makes you special?
How do you go about finding your USP? What makes you
different from all the others that are competing for your
customers. The more competitive the industry, the more
important it is to emphasize your difference. Think about
the kinds of people you cater to. Do you have a money back
guarantee? Do you offer bonuses? Do you offer support? How
is your product produced? An example was Budweiser Beer
company. They used the fact that they used natural spring
water to create their beer. Of course every other company
was doing the same, but nobody was emphasizing that fact. It
made them stand out. Just about anything can be part of your
USP. List everything about your business. How the product is
produced. How the service is done. How it is delivered. And
then combine the most relevant ones to crate your own USP.
While others may be able to offer one or two of the same
things you do, nobody else will be able to offer the same
exact combination that you do. Find that combination.
If you can't find a USP, then look for unresolved issues and
problems in your industry. Then become an expert in
providing that solution. A good example of that is FEDEX.
Their USP is "When you absolutely, positively need it
overnight. Guaranteeed." They are no longer the only company
doing this, but they are the first to offer it, so they are
stuck in people's minds for that.
Deadly Marketing Sin #2
Assuming you know about your customers. Just because you
think you know about your business, doesn't mean that you
know your customers the same way. I can count on one hand
the businesses I came in contact with that failed to educate
their customers on how they can solve their problems. That
is very important. Why? Because if your customers don't know
how you can solve their problems, then why should they buy
from you. Customers buy solutions to their problems, not
products or services. I know this may go against everything
that you've learned, but it is the truth. There are tons of
products and services out there that they can choose from.
All they want is a solution to their problem. If you are
able to give them the quickest and best solution, then
you'll be the winner. That's why it is important that you
tell them how it works, why it works, and be consistent.
Keep in touch with your customers after they have purchased,
so that you can get constant feedback. On top of that, you
have an excuse to market new items to them as well.
Deadly Marketing Sin #3
Flushing money down the drain on marketing strategies that
do not work. Which of your marketing efforts result in new
business? Do you have any idea? Do you ever calculate the
money, effort and time it takes to acquire a new customer
for each marketing strategy you use? If it is working, you
want to use it more often. But better than that, why not
continue to market to the customers that have already bought
from you. There is a 50% more chance that they will buy
again, because they know you, and have bought valuable
products from you before. Focus on building a lifetime
customer, so that you are not just making one sale and then
having to acquire another customer. Instead, create a
situation where that same customer buys from you over and
over again.
Deadly Marketing Sin #4
Not Using Repeat Business. Back end sales are a life saver
in many businesses. The fact is that many businesses may
lose out on the front end sale. If they only depended on the
front end sale, they could find themselves in hot water or
just break even. But by offering back end sales and cross
end sales, you can triple or quadruple your bottom line. Do
you have a plan for generating repeat business. The biggest
cost in business is marketing to acquire new customers. And
while you still want to constantly acquire new customers,
you want to milk as much as you can from the current
customers you have already. You can offer them complimentary
products that go right along with the products and services
that they are already buying from you. The best way to find
out what it is that you could use as a back end sale and a
cross sale is to ask your current customers what it is they
would like to see different, adjusted, or what kinds of
problems they are dealing with on a regular basis. Take
McDonald's for example, they SuperSized their fries and
burgers. Now it's time to SuperSize your business as well.
When businesses talk about a weak economy or a bad economy
it's really not true. There are time tested marketing
methods that you can use in any economy to build a steady
stream of income. There is no such thing as a shortage of
business. And that is the bottom line.
About The Author: Dr. Enigma Valdez, C.H.,is a direct
response marketing expert as well as an internet genius and
visionary dedicated to helping businesses and individuals
succeed.
http://www.Enigma-Valdez.com
##################################
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