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"Your Home Business Coach Ezine" 
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Tuesday  February 14, 2006

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Watch For A Natural Environmental Facts Sun., Wed, Friday with  Monday's Ask Lena Health Q & A!

This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. The Mission of this Ezine is to help you grow in business and in health! 

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=> IN THIS ISSUE!
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<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
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Greetings and thank you for being an optin subscriber. 

Happy Valentines Day and on this day, as well as those to come, my wish for you is a successful business and a healthy body! Hopefully cupid didn't do too much damage to your heart and your pocket book! :-)

FYI: AOL to Charge Extra for Email In an effort to limit unwanted and fraudulent e-mail, AOL announced plans to begin charging "postage" for delivering some e-mail to their customers. Under the system, companies that pay to have their e-mail delivered will receive preferential service.

A third party, Goodmail, will collect the fees and verify the source of messages. E-mail from nonpaying senders will still be delivered, but it will be routed through spam filters and other mechanisms, which could prevent it from reaching its target. The hope is that the fees will discourage spammers from sending billions of unsolicited messages every day. A spokesperson from AOL compared the plan to the current functioning of the postal system. Certified mail, for example, is guaranteed to be delivered "in a way that is different from other mail," he said.

Some analysts said e-mail postage will only lead to disagreements between senders and ISPs. Many e-mail marketers also rejected the idea, saying that there are already mechanisms in place, such as a service called Bonded Sender, that verify the legitimacy of e-mail and that cost significantly less than the proposed charges.

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.
 
Lena


Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first at http://hoaxbusters.ciac.org/HBHoaxCategories.html 

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MOTIVATIONAL THOUGHT
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"Anything you do just for the money is something that you are not doing to the best of your abilities."

~ Martin Avis

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Is Your Business Card Correct or Corrected?
By BIG Mike McDaniel
                  
Is Your Business Card Correct or Corrected? more about advertising by BIG Mike McDaniel

Imagine how many business cards exchange hands every day. Now, imagine how many of those cards have some kind of correction on them; address scratched through, phone number changed.

You wouldn't go into a business meeting with duck tape holding your sleeve together, and you shouldn't hand out a business card that is corrected instead of correct.

Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don't make an effort to get them into the hands of those who can hire them or buy from them.

Compared to the other forms of marketing and advertising, the mighty business card hardly makes a bump on the chart. All the more reason for you to have thousands of miniature billboards out there working for you night and day, not stuck in a half-full box in a bottom drawer.

If you design your cards as a marketing tool and plan the distribution, tossing unused cards in the trash should become the exception rather than the rule. If one item on your card changes, the cards are obsolete and should be pitched.

Don't even think about using a business card with a black or blue marker blotting out a line of type and a new name, address or phone number written (or typed) above the black line. Ugh!

Some even cut tiny strips of computer labels printed with the new phonebook size type and stick them over the outdated information to save a few bucks. How much are they really saving?

Car dealers are famous for finding ways to save money on business card expense. With the revolving door turnover of salespeople, many dealers stopped ordering individual cards for new hires. They print a master card with color dealer logo and phone numbers and leave a big space in the middle for the new salesperson's name to be penciled in. That way, when the would-be fast-talking, glad-handing flannel mouth doesn't work out, no new cards need be printed.

A swell image: handwritten business cards.

Take a look at that stack of business cards you have been collecting for years and flip through them, you will see at least one with a correction.

Your card says a lot about you. And if it is corrected, your card is SHOUTING a lot about you.

To learn more about how to make your business card the most powerful tool in your marketing arsenal, visit http://bigideasgroup.com/html/business_cards.html

©2006 BIG Mike McDaniel, All Rights Reserved http://BIGIdeasGroup.com BIG Mike is a Business Consultant and Professional Speaker. His BIG Ideas Group helps business grow with promotions, special reports, mastermind Groups, seminars and consulting. Subscribe to "BIG Ideas for Small Business" Newsletter MailTo:SignUp@BigIdeasGroup.com

Become a Six Figure Professional Speaker
By Kathleen Gage

Have you ever dreamed of getting paid to speak? Not sure where to start? Wondering if you can make a living as a speaker? Have people told you what a wonderful presence you have in front of an audience?

If you are like many people you have a secret desire to become a professional speaker, but you're just not sure where to begin or what to do. As someone who has been speaking professionally for many years I often recommend to people who have the dream to start right where you are at. Begin by speaking for free, work into a small fee, then a bit more, then more and then more.

The type of response I get to this recommendation will determine if someone has what it takes to become a professional speaker. Note that I did not say public speaker. Many people confuse professional speaker with public speaker.

The main difference between a public speaker and a professional speaker is the professional gets paid. Granted, there will be times that professionals choose to not get paid for an engagement, yet they do derive some, or all of their income from speaking.

The profession of speaking can be one of the most rewarding and lucrative you will ever have. On the other hand, it can be one of the most frustrating. As with anything there are pros and cons with this
career choice.

Being a professional goes beyond having a good, or even great, speech. You must also have business savvy. Simply put, you must know how to identify those people who want to hear what you have to say; differentiate yourself in the marketplace; market yourself; be able to sell your services; give great customer service; deliver an stellar product (you); and have great follow up.

An excellent way to find out more about the industry is to visit your local chapter of the National Speakers Association. There are chapters in cities throughout the United States, Canada and other parts of the world. A quick search on the Internet will give you a number and contact person of your nearest NSA Chapter. You can even call the corporate office which is located in Tempe, Arizona.

Before quitting your day job, take the time to develop your presentation skills. Read a book, take a class or attend a speaking seminar. Join an organization that assists you in developing presentation skills such as Toastmasters International. Consider hiring a presentation coach. Your time and money will be well spent.

To determine what topics to speak on look to your own experience, knowledge and passion. What do you have a great deal of expertise in that people would want to hear about and be willing to pay for?

The amount you get paid is based on skill and market demand. A more seasoned speaker will likely make more than a new speaker. A speaker with specific expertise that is not your run of the mill type tends to command more than a generalist. A speaker who is an author of a best selling book also can command more than a non-published speaker.

There are many factors that are a part of the equation of a successful professional speaker. Again, a great way to find out what the determining criteria are is to find others who are succeeding in the industry and learn what they have done, are doing and plan to do in their career.

Kathleen Gage is an award winning professional speaker based out of Draper, Utah. Join Kathleen Gage for a FREE teleconference - How to Become a Six Figure Speaker. Visit http://www.streetsmartsmarketing.com to register.