Your Home Business Coach Ezine 


Lena Sanchez

Editor & Publisher

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Published Tuesday & Thursday with an occasional Monday Special!
Lena Sanchez - Editor
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928-636-9425
Tuesday March 9, 2004
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============================
=> IN THIS ISSUE!
============================

<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

================
EDITORS' REMARKS
================

Greetings and hope your day is as beautiful where you are as it is here. 70+ degrees the last three days and the trees are budding big time, the crocuses are blooming and bulbs are up and will be blooming before we know it... Perfect spring weather...

Yesterday was a busy but a productive day and the workmen finished the insulation in the new master suite, it's so quite in there! Drywall will come in a couple of days then it's on paint and tile time...

Was a big day in business as well, even with me out of the office almost the whole day, choosing ceiling fan, paints etc. for the new addition.

Do what you must to succeed today. As long as it's honest, fulfilling, doesn't cause anyone else pain or discomfort and worthwhile!

Have a wealth building day while staying healthy!
Lena

Reminder:

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======================
MOTIVATIONAL THOUGHT
======================


"Let us realize that: the privilege to work is a gift, the power to work is a blessing, the love of work is success!"

- David O. McKay

 


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==========================
BUSINESS TIP
==========================

 Internet Tip of the Week
by Bob Osgoodby

What Is Missing From This Picture?

How many E-mails do you get promising great riches or fantastic
buys and you have absolutely no clue who sent it? Many of the
return E-mail addresses are forged, and you have no possible way
to respond to their offer. Despite the Federal Anti-Spam Bill,
which became effective January 1, 2004, and set requirements for
commercial e-mail, including opt-out provisions and valid postal
addresses, many spammers are disregarding the law. They may give
you a toll free number to call, where you will probably get a
highly hyped recording, or you may get a Post Office Box to
submit your application and payment.

What is missing from this picture?

They are!

The majority of people are pretty cautious. If someone jumped out
of a dark alley and offered to sell you a "Rolex" for twenty
bucks, you would probably just continue walking. What makes
people think the Internet is a like a magic carpet, where all you
have to do is make some type of outlandish offer, and people will
flock to you with their wallet wide open?

It doesn't work that way folks!

If you expect people to deal with you, they must be able to
identify with you and/or your company. If your company is not
well known, they must be able to identify with you.

Remember the old saying - "Sell yourself first". When people are
comfortable with you, the rest is easy. But how do I do this
"you might ask".

There are a number of ways and the web actually makes it easy.
Put a picture of yourself on your web site with a short bio and
contact information. If a person knows how to get in touch with
you in case of a problem, it makes their purchasing decision a
lot easier.

Just this week, being in the market for some flat screen
monitors, I found a seller on eBay who was selling them at a
highly discounted price. He didn’t accept credit cards or PayPal,
and wanted a certified check prior to shipment. He also didn’t
have any history of selling on eBay and had a free email
account ­ yeah sure.

Tell people how you help your customers and the successes they
have had. Let them know how they need the benefits of your
product or service. This is the kind of information that will
build confidence in your customers and prospects.

A lot of people are reticent to give contact information on the
web. They're afraid they'll get crank calls, or people will find
out where they live. A real concern? I don't think so. There
are ways around these types of problems.

I have a second telephone line that forwards the call to voice
mail during non-business hours. I also keep the "ringer" on low.
While I can hear it in my office, I'm not bothered if it rings
at night.

Many places in the country don't have home delivery of their mail
available, and a P.O. Box is their actual address. A P.O. Box is
not ideal, but will be acceptable if a telephone number is
provided.

Before you try to sell anything on or off the web, remember to
sell yourself first, and you won’t be "missing from this
picture."

-----

Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips ­ Monday. Wednesday. and Friday. Instructions on how to place an ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm
 

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===========================
BUSINESS COACH OF THE DAY
===========================

SIGHT, SOUND, TOUCH, THE KEY TO SUCCESS
© by Lena Sanchez
 
 
What words do you use to talk to yourself or others? Yes,
talking to yourself! The trick in business as well as
personal social situations is learning to speak to others and get
them to truly listen means the difference in you having the
ability to truly hear what is being said to or by you. If you
aren't really hearing what someone actually says even
though you think you're listening, results in no real
communication!
 
When you communicate with someone and need his/her undivided
attention you will need to speak the same language. In order to
assure they are more receptive to you then you need the ability to
reach their subconscious level. Mirroring is a form used by
those who are very successful at relationships, sales, marketing
or negotiating.
 
Human creatures communicate on a subconscious level without
even realizing it. The art of mirroring is a language, when used
effectively, can gain you a lot of allies. If not used can mean
being left behind, or at best, not the most effective. 
 
The technique of speaking to people in their own language is
explained through the technology of Neuro Linguistic
Programming (NLP) or mirroring. It helps to quickly and
effectively develop rapport with another person.  It has
positive benefits in the area of self-improvement as well,
but today I am going to focus on rapport building to successful
marketing or just plain language skills to successful business
and personal relationships.
 
The language of mirroring or Neuro Linguistic Programming
as it was named in the '70's is the ideal way of getting into the
same language pattern in order to know you are on the same
wave length. Matching words, expressions, voice tone, even
volume, in order to speak in the other person's language. This
not only proves you've been listening, but also the best way
to introduce your own ideas without opposition or disagreement.
 
In mirroring or NLP we learn that we process information in
three distinct ways; primary being 
(1) Auditory, the art of hearing or sound.
(2) Visual, sight or seeing,
(3) Kinesthetic, touch or feeling. 

Often, the words we use show our primary method of processing
information.
 
For instance, when a person uses the expression "I see" that tells
you this is a visual person. Responding to that person you would
need to answer on a feeling level, such as, "it looks good to me
also." If someone says, "sounds good to me or I hear you,"
indicates an auditory person lives in that body.  One that
comes in with "Feels okay to me or I felt that," indicates a
kinesthetic person, one who feels things.
 
I must say here, that these responses might possible only indicate
that moment of being of that person or the permanent personality
of that person. Most of us tend to be a "moment to moment person, but the majority of the time we will appear to use the same pattern as we usually do and reflect who we are to the person we are speaking with. On either sight, feeling or touching plain. (Auditory, visual or Kinesthetic). But the necessity of communicating in the moment of that person's reality will reflect the art of your skills in communication!
 
Mirroring or NLP, involves duplicating a persons body movements, visual or auditory speech as often as possible, realistically, and without being too obvious or fake about it. If the person is conscious of your mirroring the whole purpose will be defeated. This is not a game but proven to actually work to understanding what is truly being said to you. 
 
For instance, as the person you're with begins to rest his or her
hand on his or her chin-or cross his or her legs, or fold his or her
arms-wait for a moment, and then slowly do the same.  It takes
practice to notice and mirror others effectively. Find an associate
and practice, practice until this becomes a natural habit. If this
cannot subtly be done the rapport will be lost as well as your
credibility!  
 
Matching and mirroring are totally natural processes when two
people already have good rapport (watch friends, or happy couples in conversation.  Physically, they will often be almost totally in sync). You're simply speeding up the time it usually takes to make a person feel comfortable. Rapport can be created both on the conscious open level  - finding similarities such as same
birthplace, interests, etc. - and then below the conscious level by
way of matching and mirroring the body movements of said person.
 
Reasons mirroring works so well is;
A) Transforms weakness into power: Don't fight for honor's sake,
it will cause you to lose in the end. Mirroring serves to deprive your foe of the satisfaction of defeating you without them knowing it happened.
 
B) Giving in conceals power. It makes your foe complacent and
gives you time to recoup and work on ways to undermine or
rearrange his/her thinking. Not in a bad way but a positive effect
for both parties! Setting up a win win situation.
 
People who are so into showing their power and care about
showing authority are easily undermined and defeated by the
giving-in tactic. Outward submission makes them feel
important, making them easier targets later for counterattack.
Again this is not a bad thing but makes bargaining or selling
a positive.
 
Don't sacrifice long-term maneuverability for short-lived
martyrdom. If you stay firm inside but end up on the outside,
you will confuse your adversary therefore losing your battle.
 
Example:
In ancient China, King Gou Jian lost a major battle to
the ruler of Wu. Instead of fleeing, he surrendered, gave his
conqueror his riches and went to work for him as a stable
hand for three years. Finally, Gou Jian was freed. He
raised an army and, using the knowledge he had gained
about his opponent, attacked and defeated him. Story
borrowed from http://www.BottomLinePersonal.com
 
Serves to both disarm and may infuriate, if discovered,
when using the mirroring effect. Acting like someone
else-whether it is a boss, peer or opponent-is what I
call the mirroring effect. Works like a desert chameleon,
which assume the colors of its environment so no one
can touch it.
 
MIRRORING OTHERS will give them the feeling that you
share their thoughts and goals. Everyone is consumed by
his own ego. Try to impose your own ego and you meet
resistance. But holding up a mirror make others see what
they want to see. Therefore feed the fantasies of others
by finding out what they like and making those tastes
your own.
 
Secret of mirroring your employer - is to put books by
some of your boss's favorite writers on your bookshelf.
Very Effective rapport builder.
 
Don't lecture people about their failings or products-they
won't listen. Mirroring their behavior will serve to cause
them to either ignore you or think about their own actions
either way you will know where you stand.
 
NEVER APPEAR PERFECT! Looking better than others
is dangerous. People will become envious and look for
ways to trip you up. When others envy you they will work
against you. If your attitude is "I am always right" you will
lose in the end!
 
WEED OUT envy before it takes root. Appear unambitious
to your colleagues. Make power seem like at least something
of a burden and sacrifice-something imposed upon you. The
appearance of self-sacrifice turns envy to pity. People will
feel bad for imposing on you instead of resenting you for what
you have.  Most truly successful wealthy people
I have met carry this attitude!
 
This should not be used in a manner that others view you as
a fake but as genuinely interested in them and will work with
both sexes. The secret to making friends and associates
will center in mirroring.
 
Just remember this one thing - fake will only lose the advantage
for you and possibly make it impossible to repair the damage.
So practice until it is a natural part of your listening skills.
All you have to do is remember that practice makes perfect!
 
THE ADDED FORTH DIMENSION OF ONLINE MIRRORING:
I have chosen to add one more dimension to Mirroring, my own
practice of mirroring online? That is to put your personality into
your website. This will help people to see who you truly are and
will result in you having a better life by gaining your potential
customer/client?s respect!
 
Take charge of mirroring yourself and succeed.
Lena
 

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