Your Home Business Coach Ezine 


Lena Sanchez

Editor & Publisher

E-books To Build Your Online Business Faster

Turn Words Into Traffic 
The Secret to
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7DayeBook
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Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Thursday  March 15
, 2007

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Watch For A Natural Environmental Facts Sun., Wed, Friday with  Monday's Ask Lena Health Q & A!


This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. Our Mission is to help you grow in business and in health!  Archives



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=> IN THIS ISSUE!
============================

<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
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Greetings and thank you for being an optin subscriber. Because of your being just that here is a SPECIAL Subscribers Only Limited Time Advertising Rate

With the great summer weather outside spring fever reins inside and in the past when I worked a 9-5 job I would be stuck in the office and unable to act on the spring fever feelings. No longer the case I can now go outside and bask in the sun and work whatever time I need to make my business go. Can you say the same? The sun is really important to our health so it's a necessity to enjoy it. Something I learned first hand; Do not ignore your health! Do all that is necessary to keep and/or regain it! Without health your nothing else matters!

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.
 
Lena


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MOTIVATIONAL THOUGHT
======================


"The individual activity of one man with backbone will do more than a thousand men with a mere wishbone."
 
~ William J. Boetcker


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SHOWCASE SPOTLIGHT
=====================
 

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BUSINESS TIP
==========================


Use Press Releases To Maximize Traffic Exposure
By Ken Bishop

Marketing experts say that press releases are a very important part of any campaign to generate traffic to your website. This is a very good way to boost traffic to your website especially when you are having a product launch or launching a new website or contest. 
 
The main site to submit your press release to is located at http://www.prweb.com. There are more of these sites to submit press releases to, but this is considered to be the main one. These guys have an assortment of press release options which can go from zero dollars to above five hundred dollars. One would think the more you pay the better distribution you will receive. That is to say that if you pay zero dollars your press release may have as many as a few thousand views while a paid press release of five hundred dollars may be viewed by as many as tens of thousands of visitors. 
 
There are a few things you must consider which are very important when typing up a press release.
 
One of the things you must take in to consideration is to pay attention to the submission guidelines of the particular service of press releases you wish to take part in. Some of these services want a formatting of a certain amount of characters that you use on each line of your release. There are a number of things they may ask you do to qualify for their press release and you will want to take note of them before submitting your press release.
 
The next import factor to take into consideration is the way you construct your press release. This is not the same as writing an article, there are some things that should be written a little differently.
 
The basic structure of your press release should be to start with a title that compels the largest possible audience of readers to your topic. Try to keep your title strong but  leave your readers in suspense. Make them want to know what is in your press release so they will click to see what it is all about.  
 
Now that you have your readers in suspense wanting to know what else you have to say, you can do the body in one of two ways. You can do it in the form of a newspaper and get you readers to read all the important stuff right off the start and then simmer down as you go. The next choice you have is to make it like a story and not to give your readers any of the important stuff to the end. Build up to the best parts of your release keeping them in suspense. This method seems to be the best for generating traffic to a website.


About The Author: To get sizzling red hot targeted traffic to your website visit the Author's website at http://affiliatemarketinggenius.com/redhotsite1.htm  The Author allows the use of this article as long as this text resource remains with it and the links remain usable.
 


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===========================
BUSINESS COACH OF THE DAY
===========================

Fly by Night

I don't care if you are in an affiliate program, are involved in Network Marketing or just trying to sell your products to a niche market. Just ask yourself this: How many of those that are  really successful have their own web site?

No one is going to take you as a serious on-line entrepreneur if you are promoting a program with the URL such as: http://www.someonesmlm.com/member/script.cgi?59432 However if you have your own site - http://www.yoursite.com - it will show that you are serious.

Search Engines will strip off the script.cgi?59432, so there goes your commission right out the window. That is if they bother indexing the site in the first place.  Undoubtedly the affiliate page will already be indexed, and your page with them is most likely going to be ignored as they already have it.  They won't re-index a page if it does not contain anything new, and since you can't change it, it won't.  

With your own site you will be able to easily track which of your advertising campaigns are generating traffic and, more importantly, which ones are generating sales. Without being able to accurately track your ads, you will be wasting a lot of money and time.

Having your own site will enable you to build up trust with your clients and potential clients, something that is much overlooked these days. Everyone involved in online sales, recommends that you put contact information on your web site. You can't do this with an affiliate page, but can do anything you wish with your own.

Now here is the best part.  Suppose you join a program, and get an affiliate page that you spend a lot to promote.  If the program is "played out', or is simply not producing, and you decide to invest in another opportunity, all the ad money you spent is wasted.  Many people are also in multiple programs, and must advertise each independently as they all have their own domain.

If you have your own site however, this is not the case.

You can choose which, and how many, programs you are promoting all from your one site. This means that if you change or add programs, there is no need to go through all your ads and change your referral URL, You just need to change yoursite.com. A big bonus is that if you do have multiple programs on your site, someone may come  from one ad, see another program they like, and join that one as well.

I have only come across three arguments as to why people do not have their own dot.com's:

1) I Already Have A Site With One Of The Free Hosts.

Look at your site through the eyes of a potential client.  Do you think the banner ads the free web site provider puts on your page, enhance the information you want your potential clients to see?

2) I Can't Afford My Own Dot.Com Name And Site.

Really? You don't need many of those "bells and whistles" included by many providers, so why pay for them. You could have your own dot.com registered AND hosted for about $35 a year. That's about the cost of one fast food lunch a month. Do you really think this is too much to invest in your future?  And, if you have your own web site, you can have your own email address and get rid of that AOL "stigmata"

3) I Can't Design A Website.   We are not talking anything complex here, just a simple site will have dramatic results on your traffic, and sign ups. There are also an abundance of free web building programs out there. Do a search on "Building Web Pages" and you will find plenty of free and low cost tools you can use. Remember you are talking about an on-line business, and this is one skill you should learn.

Let's talk facts.  As more and more people spend time on the web, they quickly learn that if they've seen one affiliate site for a company, they've seen them all.  They also develop a dislike of the "pop down" screens and banners of the free sites.  They also look with disdain upon free web space provided by ISP's, as there is no degree of permanence there.  

If they're going to do business on the web, they want to deal with someone who will be around for awhile, and your own web domain and site is a good indicator.   You at least are showing your prospects that you are serious about doing business on the web, and are not just a "Fly by Night."

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Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday. Wednesday. And Friday. Instructions on how to place an ad are in the Newsletter. Subscribe at:
http://adv-marketing.com/business/subscribe2.htm
 


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Change Your Life Information Found Below!
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The Editor holds no responsibility for URL's being correct or incorrect. Ads are simply copied and pasted as submitted with highlight for saleability added by editor... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not recommend one over another nor do we give any warranties and accept no responsibility in regards to the ad content below. The editor and publisher suggest that you exercise due diligence! 
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