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Published Tuesday & Thursday
Lena Sanchez - Editor
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Lena
928-636-9425
Thursday March 22, 2007
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Watch For A Natural Environmental Facts Sun., Wed, Friday
with Monday's Ask Lena Health Q &
A!
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Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
Advertising Options Click Here
With
spring here, even though we are having summer heat, it's
time to start gearing up for the end of the year
advertising. Getting your business on track for holiday
shoppers is truly an important part of marketing. Get it
going! Today's Coach is covering a topic I haven't covered
in the past. Blogging, very popular these days and she
points out the benefits of marketing with blogging!
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to others. Get the real scoop first at
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Does a website sound too weird to be true?
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======================
MOTIVATIONAL THOUGHT
======================
"Where we stand is not as important as the
direction in which we are moving."
~ Oliver Wendell Holmes, Jr.
(1841-1935)
====================
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==========================
BUSINESS TIP
==========================
Design Your Own Newspaper Ads
By BIG Mike McDaniel
Many people in business lay-out (design) their own ads.
That old adage "If It Is To Be It Is Up To Me"
prevails. Do it yourself and you may get what you want.
Many newspaper salespeople are poor at conveying
customer wants to the design department, and slow are
returning proofs. The result is an ad with errors, not
approved by the customer.
If your expenditures will be moderate, you might be able
to afford a graphic designer or advertising agency. It
costs nothing to find out, call a few ad agencies in the
phone book and ask for an account rep. Explain you may
be in the market for an agency and let them ask the
questions. A quick determination will not be long in
coming.
There is a lot to be said for finding a way for someone
else to do your ads so you can use your talents for what
you do best, running your business. Designing your own
ads (a furniture store I visited had a complete drafting
table, magnifying light and glue pot in the corner) is
about the same as fixing your own leaks and asking the
plumber to come by and inspect it.
Your ad will have less than eight tenths of a second to
get a reader's attention. You must stop the reader's eye
in less than a second, and hold it for at least three
seconds to make an impression. Think about the ads you
pass when you read the paper, You fly by some of them
faster than you can say "one-Mississippi" (a half a
second).
Collect a folder of ads that grab your attention. Gather
a list of hot words. There are articles and lists
throughout the internet of "selling" words. Type "Words
that Sell" in any search engine.
Always Stress the Benefits
A feature is what something is. A benefit is what it
does. Advertise the benefits of your product or service,
not the features. People don't buy something to get a
feature, instead they always buy to get the benefit
produced by the feature.
The jury is still out on the effectiveness of color vs
the cost of color. Look at the big boys, most don't use
color in display ads (only the car dealers, for some
inexplicable reason).
There are Already Enough Egos
Look through any paper and count the mug shots of the
owner, pics of the kids or staff. Not to mention the
photos of the business building or award. Ego is easy to
sell to the advertisers, but it doesn't sell the
customer. The paper uses ego all the time to sell you
more ads. The billboard people are especially notorious
for this practice. Focus on the benefits and forget your
smiling head and shoulders shot.
Put it on the shelf
After you put an ad together, put it on the shelf, in a
drawer or file it in your computer for a day. Don't look
at it or think about it. Wait at least 24 hours to take
a fresh look. Can you remove at least 5 words? It will
sell harder with less words. You don't read jumbled ads,
they don't either. Does it have to be that big? Cut it
by a third and you can buy more for the same money.
Sell the benefits with class and your advertising can be
very effective.
©2007
BIG Mike McDaniel is the Small Business Advertising
Expert. Get BIG Mike's free newsletter for small
business at
http://tinyurl.com/q27zv Find hundreds small
business articles at
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===========================
BUSINESS COACH OF THE DAY
===========================
Here's The Missing Link To
Article Marketing Success - Hint: It's Not What You May Think
By Lisa Sparks
One key part of being successful in article marketing is having
somewhere for your readers to go once they've read your article.
The link included in your resource box is one of the most
valuable parts of the article marketing process because it
brings you all the benefits everyone craves:
* more subscribers
* more traffic to Web sites and blogs
* higher sales of products and services
* influence and respect in chosen industry/niche
That is all great, but if you don't have a link at the bottom of
your article where people can find out more about you there's
really no point in writing and distributing the article at all.
In fact, this one key element ? having a Web site ? is a major
barrier to some people who want to gain access to all the great
benefits of article marketing but just don't have the time,
money or expertise to publish their own Web site.
I found a solution to this problem and it's one of the easiest
and most hassle-free ways I've found to implement the last piece
in the article marketing puzzle.
*** Create a blog. ***
You can use the URL or web link, from the blog you create and
put it into your articles. This is actually better than a normal
Web site because people can leave comments on your blog. This
shows that people are engaged and interested in what you're
saying and offering.
It is very easy to do. And it costs you absolutely nothing.
1. Visit
www.blogger.com.
I've used this service to create several blogs and it's always
been a hassle-free experience for me. Each year they make the
service easier and easier to use.
2. Follow their steps for creating a no-cost account on their
service.
Blogger makes it very easy to create one of these. All you
really need to do is just follow the steps they tell you and
you're done. You don't need a programmer or a techie person to
help you out with this one.
3. Enter information about your business in the blog.
I suggest posting short, informative pieces of information about
you and your business. I call them mini-article. You can also
post your full articles on the site as well. If you have a large
group of articles like I do, you may want too space out those
articles and only post a few a week.
4. Place the URL from the blog you just created in the
resource box that you include in each of your articles.
OK, if you're wondering what a URL is, it's very simple. It's
the Web address that Blogger.com will give you for your site.
After completing these easy steps you'll have no barriers to
entering article marketing.
Let's review:
Here's what you put in:
* writing an article
* distributing to article directories
* creating a blog for link-backs
o Cumulative cost: $0
Here's what you get out:
* larger list of subscribers
* more influence in your industry
* more visitors and comments on your blog
o Value: Priceless
Keep in mind: Blogs are better because they allow others to say
how great your articles are. When new visitors come to your site
they'll be influenced by previous comments and leave good words
of their own. Once you have this set up you'll be able to
concentrate fully on writing info-packed articles that truly
benefit your target audience/niche.
This isn't a commercial for Blogger.com, but it really is the
easiest way to set up a blog. If you want to try out a few other
services consider:
www.wordpress.org
I use Word Press for one of my other blogs and I like them, too.
I did need a bit of help setting this one up. But in the end it
was well worth it. See for yourself:
http://www.articlemarketingformula.com/blog
About The Author: Boost traffic, get more leads and increase
sales by learning the secrets to writing well and writing fast.
Get Lisa Sparks' no-cost special report on the secrets to making
article marketing work for you by visiting:
http://www.ArticleSecretsRevealed.com
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