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"Your Home Business Coach Ezine" 
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Thursday  March 30, 2006

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Watch For A Natural Environmental Facts Sun., Wed, Friday with  Monday's Ask Lena Health Q & A!

This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. The Mission of this Ezine is to help you grow in business and in health! 

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=> IN THIS ISSUE!
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<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
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Greetings and thank you for being an optin subscriber. 

A weekend is fast approaching and with it time to reflect and set goals for next week. Goals require thought and planning, which isn't always easy in the rush rush society of today... Family, business and unexpected events can wreak havoc with the best laid goals but at least they are there to follow and know where I'm going... Can you say the same? Do you have the ability to need to set business goals? If not don't fail to check out our Library of information making it possible if you desire! Click Here for Business Library

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.
 
Lena

Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first at http://hoaxbusters.ciac.org/HBHoaxCategories.html 

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MOTIVATIONAL THOUGHT
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"Buy small ads regularly. That is better than plowing all your money into one big ad that runs only now and again. Consistency, even when it is small, builds sales."

~ Dr. Kevin Nunley

Step-by-step advice you can use to start your very own Internet business in as little as 48 hours! 

GET THAT INFO NOW!!
Click here to go there now, I highly recommend it.

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Market Your Online Business For Less
By David Riewe

Business can get expensive. If you are like most people starting an online business you may quickly find your savings tapped and your credit cards maxed. That is, unless you know how to market your online business for free - or nearly free. 
 
There are many ways to market your business, but not all methods deliver the same results to every business. While you learn your way around the online business world it makes sense to start with the cheap or free methods of marketing before spending a lot of money on a system that will not work for you.
 
Here are three methods for marketing your business for little or no cost. Some will work better than others and some will take longer to show results. Find out the costs as well as the Pros and Cons of each method. 
 
MARKETING METHOD ONE: TRAFFIC EXCHANGES 
 
Traffic exchanges are very popular for new online businesses. They can be free or charge a monthly fee. The way they work is that each member views other members websites, usually for a specified period of time, to build credits. Their sites will then be displayed to other members depending on the number of websites they have viewed. 
 
PRO: Usually free. Lots of traffic quickly. 
CON: Traffic is not targeted so usually works better for businesses that appeal to a wide audience. Viewing other members websites is time consuming. 
 
MARKETING METHOD TWO: ONLINE FORUMS 
 
Forums are online communities that discuss specific topics. There are forums (or discussion groups) on just about any topic you can think of. You can find these by doing a search for 'forum' and your topic. Or you can go to Google and search the Groups for your key word or phrase. Forums are usually free to join. 
 
Most forums do not allow commercial solicitations. The focus is on exchanging information. Be prepared to add useful comments to the discussion and follow the posted rules. You may be allowed to attach a signature to your comments. Put your website in the signature to attract the search engine spiders and send visitors to your site. Develop a reputation as an expert on your topic and give free advice when possible to build credibility. 
 
PRO: Targeted traffic. Builds credibility 
CON: Have to be careful not to be labeled as "spam". Must spend time answering questions and posting comments. Depending on where you post and what you say you may or may not see a lot of traffic initially. 
 
MARKETING METHOD THREE: NEWSLETTERS 
 
Start your own newsletter right away. While this does not bring traffic to your site it does take advantage of the visitors who do come. The code for collecting emails can often be obtained from your host provider for free or an autoresponder service which is free or paid depending on your service. 
 
Have a place for visitors to enter their email address and name. Send them a free report or email once a week with tips or news about your topic. This will permit you to build a relationship with prospects as well as grant you permission to contact them again with your offer. It often takes up to seven contacts before a prospect will buy, so don't let them leave without getting their email! 
 
PRO: Permits you to contact interested prospects again. Builds relationship with customers and potential customers.
CON: Effort is needed to provide quality information on a regular basis. Does not attract new visitors. 
 
Each of the marketing strategies outlined above are proven to work. What works best for you and your business will depend on various factors such as; what your business is, what time you can spend marketing and what information you can provide. Start using two or all three of these methods and you will be creating a solid marketing foundation for your business.

About The Author: David Riewe - Internet Marketer and Publisher - Try his FREE Ezine "The Ultimate Marketing Tips" that will Make Your Business An Outstanding Success! http://www.riewe.com

The 5 Cardinal Sins Of Email Marketing
By Robert Burko

One of the most frequent questions my customers ask me is "What should I do to make sure my email marketing campaign is a success?" My answer is always different, depending on the client's industry, campaign goal, and many other factors. But in today's e-marketing landscape, there are a few pointers that stand true for any client, a few things that can really make or break an email campaign.
 
You could overlook these, and you'll still have an email campaign. But if you're stuck wondering why your email messages are yielding little to no response, you may want to take a closer look and consider if you're committing any of these 5 email marketing sins:
 
 
1. When new subscribers sign up, I should treat them just like my old subscribers.
 
One of the most overlooked aspects of email marketing is the welcome message, or the message your subscribers receive as soon as they sign up for your email list. The welcome message is your first opportunity to connect one-on-one with your subscribers. Think of it as your first impression, since this is the very first of, hopefully, many email messages you'll be sending them. Of course, you want to make a good first impression: be courteous, friendly and very mindful of your audience. Make sure to remind them of the benefits of signing up, include links to your website and tell your readers how to get a hold of you if they need. It's also important to ensure the welcome message arrives shortly (if not immediately) after the recipient signs up. So your best bet here is to choose an email service provider that sends automatic welcome messages to your subscribers on your behalf. Some of the top email programs will allow you to fully customize your welcome message, so it reads, looks and feels just like your company.
 
2. All my subscribers are the same, so I should just send the same messages to all of them.
 
Well.. actually, no, and no. It's not rocket science: subscribers are individuals, just like you and I. They have different preferences, different habits, different personalities. Addressing your subscribers by their names is a good start (and an easy thing to do, since most reputable email service providers automatically insert your subscribers' names into the greeting field). But, in most cases, this personal greeting is just not enough. Say you own a clothing store, and you sell men's, women's and children's clothing. John Smith is a customer, and he loves your menswear collections. But he's busy, and he has no women or kids to shop for. So why would he waste his precious time browsing through your specials on blouses and bibs? It's been proven: In a recent study by DoubleClick, email users were 72% more likely to respond to a business e-mail if its content was based on the interests they had specified. Choose an email service provider that allows you to set up interest groups, and then allows your subscribers to choose which groups they want to belong to. Back to the clothing store, you would produce 3 separate emails (men's, women's, children's) and only send them out to the subscribers who want to read them, creating highly-targeted, personalized and effective email campaigns.
 
3. When a reader clicks on a link from my email, it doesn't matter if they end up on a page that looks nothing like the actual email.
 
Um, actually, it does matter. First-off, you want to provide a consistent image of your brand. That's just Branding 101. You wouldn't create business cards that look one way, letterhead that looks another way, and a store sign that looks completely different. So why would your email marketing campaign look nothing like your website? Chances are you already have a website, so all you really need to do is customize your email campaign to have the same look and feel. Many email service providers will be able to create you a custom template that matches the exact look and feel of your website. However, beware of the price. While some email service providers charge at least a few hundred for this, others offer free custom templates as part of their services.
 
4. My email recipients may enjoy my messages, but they don't really want to share them with their friends.
 
Here's the good news: According to a January 2006 report by Sharpe Partners, 89% of US adult Internet users share email content with their friends, family and associates. And 75% of them forward emails to up to six other recipients. It's called viral marketing, and it basically translates to word-of-mouth through email (as long as you provide good content, an essential aspect of any email maketing campaign). Some email service providers have taken this insight into consideration, so they have integrated the all-important "Forward to a Friend" feature in every email you send. A few email providers will even go a step further, and allow you to track which subscribers are forwarding your messages, so you can get a true glimpse at your "brand ambassadors" (and maybe offer them some extra perks).
 
5. After I send out my email campaign, there's nothing left for me to do.
 
If you look at it that way, you're really missing half the process, and jeopardizing the success of your future campaigns. Here's why: any reputable email marketing program will include campaign tracking and reporting. These allow you to view how many of your messages were opened, which bounced back, which links were clicked on, and, with some email providers, exactly which recipients clicked on each link. This data not only converts email marketing into an incredible lead generation tool, but it also allows you to learn more about your subscribers. So if you operate a travel agency, and you see nobody clicked on the Mexico vacation link, but 200 readers clicked on the New York vacation link, you'll know next time to place a greater focus on New York vacations. You could even send a follow up campaign to those 200 readers with a special offer for a New York vacation upgrade. That's lead generation and a highly-targeted upsell in one shot. Are you taking advantage of these?


About The Author: Robert Burko is president and founder of Eliteweb.cc (http://www.eliteweb.cc), an Internet portal and suite of Fortune 500 services for small businesses. Elite Email Marketing (http://emailmarketing.eliteweb.cc) is a leading email service provider, and includes all the powerful features highlighted in this article.