Your Home Business Coach Ezine 


Lena Sanchez

Editor & Publisher

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Published Tuesday & Thursday with an occasional Monday Special!
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Thursday April 1, 2004
````````````````````````````````````````````````````
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This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. The Mission of this Ezine is to help you grow in business and in health! 


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============================
=> IN THIS ISSUE!
============================

<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

================
EDITORS' REMARKS
================

Greetings and wishing you a great day and thank you for subscribing.

Hope your day isn't too filled with jokers, who wait all year for April Fool's Day, as my husband... That means a day of getting all these wild stories out of his mouth. I spend the day believing nothing that comes from him but this year he has two grandson's joining in the revelry. Thank goodness days fly by!

Do what you must to succeed today. As long as it's honest, fulfilling, doesn't cause anyone else pain or discomfort and worthwhile!

Have a wealth building day while staying healthy!
Lena

Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first a http://hoaxbusters.ciac.org/HBHoaxCategories.html 

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======================
MOTIVATIONAL THOUGHT
======================


"The majority of people meet with failure because they
lack the persistence to create new plans to take the place
of failed plans."

~ Mark Victor Hansen

 


====================
SPOTLIGHT OF THE DAY (top ad)
=====================

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When an individual is low in EFAs, he/she will develop allergies to things such as corn and wheat, cats or dogs, detergent, dust, feathers, or wool.

By replenishing the body’s stores of essential fatty acids, these allergies will usually go away. Allergies often go away when the NUTRITIONAL DEFICIENCY that caused them is addressed. In other words, no one should be allergic to wheat forever. The key is to replenish the EFAs.

What about the asthma? Turns out low EFAs also cause respiratory problems such as asthma and emphysema.

There are a whole host of other symptoms that result from a deficiency of essential fatty acids. Following are a number of symptoms that could be improved by increasing one’s intake of EFAs:

* Alopecia (patchy hair loss)
* Brittle hair; split ends
* Brittle nails
* Bleeding gums
* Chapped lips
* Dry eyes
* Enlarged pores
* Easy bruising (can also be due to a vitamin C and bioflavonoid deficiency)
* Eczema
* Gritty feeling in the eyes or dryness
* Hair loss
* Hardening of the arteries
* Headaches
* Heart attack
* History of miscarriages
* Infertility
* Irritability/nervousness
* Memory loss
* Nose bleeds
* Patches of hair that are unmanageable; they stick up on end
* PMS
* Poor wound healing
* Psoriasis
* Skin problems such as dry, flaky skin or dry patches of skin

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==========================
BUSINESS TIP
==========================

Successful Tips To Selling
© By Lena Sanchez

Above all else comes HONESTY! Anything less
than honest will come through now or later and hurt your
business and reputation!

Working in sales, you must honestly believe and feel that
what you are selling has a worthwhile and honest value, if not
do not attempt to sell it.

Enthusiasm is contagious. And the optimum seller.
When you have the conviction that you are selling a worthwhile
product, you will sell with enthusiasm.

That enthusiasm will pass to a prospective client/customer
he/she will buy!

NOT FALSE ENTHUSIASM BUT REAL HONEST TO
GOODNESS “I LOVE THIS PRODUCT/SERVICE”
ENTHUSIASM!

First killer of sales is IMPATIENCE!
Don't be impatient!

Inexperienced salespeople may contact one or two
Prospects Get a no and quit, never getting results.
You must realize it may take 100 no's before you
get a yes!

Time is of the utmost importance to gain confidence
in you and your Product(s).

If it’s a worthwhile endeavor it will require EFFORT.
The amount of money you will make will be
proportional to the effort you put forth.

Don’t believe that a sales person is successful naturally!

That successful sales person put in honesty, heard lots of
no's and put in a lot of time, effort and patience before
becoming successful.

One of the greatest books I’ve read (read it every couple of
years just to refresh my mind) is “Think And Grow Rich,” by
Napoleon Hill does away with the myths of selling and
techniques. Conclusions he found from the studies he did
over a twenty year period on how and why people become
rich and successful in all areas of their lives. He says and
I concur that you must BE YOURSELF! Most people
believe that a successful sales person was born with and
outgoing personality! Not true!

If you try to imitate someone else and you are not being
true to yourself it will come through loud and clear and
cause your failure!

When you are not yourself, you just appear to be phony!

Just be yourself, relax and you will do well.

Do not try SELLING BY FORCE!
If you do pressure a person into buying something they don't
want, you haven't developed a customer, but An enemy who
will go to all lengths to avoid you again.

Never use PLEADING!
Phrases such as "Please try my product because I need
money badly." Or “You must use/have this product
for your happiness.”

You might get a sympathy sale, but you didn’t
develop a customer.

EMPHASIZE what your customer will get from the
product/service! Tell them value, need and satisfaction,
and he/she will buy, explain to him/her the satisfaction
they will derive from the product/service.

The only way you can do that is if you know your
product/service Well! Study your product/service so
that you can explain the benefits in your sleep almost!

GOALS!
Before starting set goals for your sales!

Be specific about the number or dollar amount you
plan on selling. Be realistic! As a beginner you cannot
expect to be as great as the top sales person!

Make a sales projection for the coming year, then break
it down, month by month, then week by week and
remember to keep accurate records of all sales.

When you are in sales you must be SELF-MOTIVATED.

You won't have anyone looking over your shoulder telling
you what to do and when.

CONSISTENCY! Set a time to do your sales and stick to it!
It becomes too easy to find excuses for not making calls
Unless you establish a time to do it.

The most important part of selling anything is THE CLOSE!

ASK FOR THE ORDER! Do not be afraid to ask for the order.
This can only be successful if you have proved value to your
prospect!

Positive closing statements that are effective are;
“Will this be cash or credit?”
“Let’s make it easy on you and fill out the paperwork!”
“What place/level do you want to start?”

Now go sell and be happy!
Lena


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===========================
BUSINESS COACH OF THE DAY
===========================


Getting Involved In The Community...Online
by Aaron Turpen of Aaronz WebWorkz

The one big advantage that small businesses (and especially home-based or sole-proprietorships) have over larger enterprises is the ability to show personality and friendliness to their customers and potential customers.  Someone who is really involved and has a direct interest in the happiness of the customer brings something more to the bargain than does the employee of the faceless corporation.

As an example, I meet with a couple of friends about once a week at a coffee shop.  Sure, we could go to Starbucks or another large place, but we go to Java Jim's.  Why?  Because it's homier, the owner and employees know us, and the overall atmosphere is just better.  Sure, the coffee and bagels probably aren't any better than Starbucks and Jim doesn't have any t-shirts or signature mugs to sell us, but it's just more comfortable there.

On the Internet, getting a "name" for yourself is even more difficult.
 No one sees your face - rarely do they even know where you live.  You can't shake hands, smile, or otherwise use human expression outside of what you can type.  The instant anonymity that the Internet offers is very appealing for many reasons.

However, in order to promote your business and get a sense of
community online, you need to break through that inherent anonymity and make people know YOU instead of just your website address or eBay ID.

The best way to do this is to join the online community as a person
rather than as just another user ID.  Find places that people like
yourself - and people who would buy from people like yourself - would go online to find answers and talk with other enthusiasts.  Before you do this, let me lay a few ground rules.  When you join a new group, invariably you have to "sign up."  Make sure to do the following before and after you've signed up for a group:

1 - Before signing up, make sure you want to be in the group.  Check the past posts (if available) and other "archives" to ensure that what you're signing up for is what you're interested in.  Sometimes group names are deceptive or the group is nothing more than a place for people to join quickly and post a bunch of advertisements.

2 - Choose a username that is similar to or the same as your business.  DO NOT use your URL or full name when joining.  Using your website address (URL) is blatant advertising and may get you kicked out of a group or message board before you've even established yourself.  Using your real name is a bad idea as it makes you "trackable" and could open you up to a lot of fraud.  Use your first name or first name and last initial only if your name must be involved.

3 - After joining, read through back posts and the current posts, but DO NOT REPLY.  Not everything posted is brand new - sometimes those messages were posted months ago and the answer to their question has already been given.  Get yourself up-to-date on the postings before writing anything.  Your first post should be a short introduction of yourself.  Pretend you're standing in front of a group at the Small Business Association or the Chamber of Commerce.  Introduce yourself and your business, but don't overdo the marketing.  Try to introduce YOU more than your business.  Remember: you are trying to make yourself a person, not an entity.

4 - Participate as often as possible and always be polite and
informative when you answer questions. 

5 - Try to call people by their first name OR use their user ID
whenever you respond to them.  Sign your own messages with your name and website URL (e.g. "-Aaron T. www.AaronzWebWorkz.com )

If you do those five things, you'll begin to promote yourself as a
person rather than a faceless corporation.

Now...where do you do all of this?

There are forums, groups, email lists, etc. for everyone out there.
You already know what you're interested in - your business and
products - so you just need to find out where other people who like the same thing go when they go online for information. 

A good place to start is Google.  Google Groups (http://www.google.com then click on the "groups" tab) are really just commonly-accessible Usenet email lists.  You can join these lists (and read them) from Google or you can probably access them through your account with your ISP - in both cases for free.

Find a newsgroup (that's what these are called) that you're interested in.  Chances are you'll find several.  Then check it out and sign up.  A good group generally has 10-50 posts per day.  More than that and it's probably too busy for you to keep up.  Less than that and it's nearly "dead" and will most likely have only two or three members who are "active" in the discussions.  You need more than that.

Another great place to find people interested in a topic is on message boards.  These are scattered all over the Web.  You can use Google to search for them ("your topic" + "forum" usually garners several) or you an go to a popular spot like About.com and find your forum there. Forums generally tell you how many members use the forum and the criteria are about the same as for a newsgroup - not too few, not too many.

Email lists are also popular.  The best places to find these are on
Yahoo (Yahoo Groups - http://groups.yahoo.com/ ) or Topica
( http://www.topica.com/ ).  In either case, once there, just do a
search for your topic and begin finding the right group or groups to
belong to!

Many informational websites - especially those with a "niche" or a lot of visitors - host their own forums, newsletter/newsgroup lists, etc. 

Any of these (or combinations of them) are great ways to get involved. You'll meet new friends and gain new customers by showing that you are knowledgeable and willing to share your knowledge with others.

I personally belong to several Web Design/Development newsgroups, forums, and newsletters to keep up-to-date on current technology.  In addition, I belong to a couple of networking newswires, hobby forums, and auction newsletter lists.  Many of my own clients met me through one of these venues when they ventured in to ask a question or saw my name when trying to find an answer to a question posed in one of these places.  I've also got many friends I discuss things in which we have mutual interest - most of whom I've never met in "real life."  But I know their names, screen names, user IDs, etc. very well.

Getting involved in the online community for your own interests is
rewarding, fun, and puts your name out there as someone "who knows stuff."  Go try it!


==========
Aaron Turpen is the proprieter of Aaronz WebWorkz, a full-service provider of Web needs to small businesses.  He publishes an online auction-oriented newsletter every week, free of charge:
http://www.awwstore.com/signup2.html
 

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