Lena Sanchez
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Published Tuesday & Thursday
Lena Sanchez - Editor
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928-636-9425
Thursday April 5, 2007
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Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
Advertising Options Click Here
Getting my ezines out and taking care of personal business
along with health business has really been pushing me this
week. I'm out of the office today and then hopefully things
will slow down and I can relax and simply go about business
in a relaxed manner... Today's coaches are here to help you
even if I'm not in the office... Even though I'm out of the
office most of today I will have my cell phone so those who
have it can still reach me...
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
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======================
MOTIVATIONAL THOUGHT
======================
"Most of the
important things in this world have been accomplished by
people who have kept on trying when there seemed to be no
hope at all."
~ Dale Carnegie
====================
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=====================
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==========================
BUSINESS TIP
==========================
Marketing: Don't They Know It's Good For
Them?
By Peter Lawless
Sometimes even convincing your nearest and dearest, to
do something, you know will benefit them, can seem
impossible. Now try doing that to strangers! That is
what marketing seems like to most business owners. So
do you do it? How do you create your message? By
questioning existing customers who are similar to the
ones you are going to market to.
I am sure you have all heard how people learn things.
The law of tell, show and involve;
1. If you are told something, you might remember 1-2%.
2. If you see something, you will probably remember over
10%.
3. However, being involved in a situation, the chances
are in excess of 50%.
We are after all the sum of our experiences.
So let's take the nearest and dearest theme. We all know
that fire is hot; it can burn you and is dangerous. But
do small children really understand this. So we tell
them, we even shout at them, but they just don't get it.
We bring them up to a fire and show them the crackling
logs, and how they are burning, and tell them it could
be the. Yes, some recognition of danger!
So we need to involve them. Now please do not go and ram
your two year old child's hand into the fire.
Demonstrate to them; show them how something goes from
cold to warm, and then to hot. Let them feel the stages.
Gradually build it up so it is too hot to touch.
They have been involved they understand it.
Marketing is very similar. Once you have an idea how
someone is going to react to a message, you need to
involve them.
How do you create the message? Through questioning
existing customers who are similar to the ones you are
going to market to. Find out what they react to, what
they want, and how they go about buying things.
And base your message on that. So how do you involve
them? Certainly not by telling them what you do, or even
shouting it. Remember, they just don't know they want it
yet.
So ask them a few questions, get them to relate to their
own problems, issues and desires. Get them to commit to
an action; it could be as simple as signing up to a
newsletter, where they can start to build a level of
confidence in what you do. A car sales person will bring
them for a test drive.
The more you do for that person, they more they will
trust you and respect what it is you have to offer.
After all, all you have done is modeled what you did
really well for one customer, and helped others
understand the enormous benefits of doing the same them
selves.
Bottom line, is don't assume that your prospects even
know how great your product might be, involve them, and
they will end up telling you why they want it.
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===========================
BUSINESS COACH OF THE DAY
===========================
High Expectations Lead To
Great Results
By Kurt Mortensen
The expectations we create for others often become reality. This
can have interesting effects when applied out in the real world.
Expectations have changed the lives and persuaded the behavior
of other individuals.
Under the umbrella of expectations, teachers can be the greatest
asset or the greatest negative influence in a child's life. We
know what happens when a teacher labels a student a
"troublemaker" because it creates certain expectations for the
student's actions. We have seen the labels "slow learner,"
"stupid," and "ADD" become projections for a student's future
academic success. There is the story of the substitute teacher
who came to class and found a note from the regular teacher
labeling one of her students as a troublemaker and another as
helpful. The substitute teacher began the class looking for
these two students. When she found them, she treated them
accordingly. However, when the teacher returned, she was amazed
when she discovered the substitute felt the troublemaker was
helpful and the helper was trouble. She had gotten them mixed
up! The children's behavior was based on the substitute's
expectations. This is often called social labeling. People tend
to live up to the positive label bestowed on them.
We have all had teachers who had high expectations of us and
brought us to the next level. Can you imagine how powerful this
becomes? Imagine the first day of class as the teacher looks
around the room at her students. What if there is an Asian
student who is the son of a distinguished professor, another one
who it the brother of a former student who was a class clown,
and one who is heavily pierced and wearing all black? What do
you think her assumptions and expectations would be? Her
expectations would probably be fulfilled without ever even
speaking to the students.
One interesting experiment revealed how teachers' expectations
influenced students. Two Head Start teachers were selected who
were as equal as possible in potential and in practice. Then,
two classes were formed from pupils who had been carefully
tested to ensure that they were as similar as possible in
background and learning potential. Next, the principal spoke
with each teacher alone. He told the first teacher how fortunate
she was. "You have a class of high potential pupils this year!
Just don't stand in their way. They're racers and ready to run."
The second teacher was told, "I'm sorry about your pupils this
year. But you can't expect top students every year. Just do the
best you can. We'll be understanding, regardless of the
results." At the end of the year, the two classes were tested
again. The first class scored significantly ahead of the second.
The major differentiating factor appeared to be each teacher's
expectations.
About The Author: Kurt Mortensen's trademark is Magnetic
Persuasion; you should attract customers, just like a magnet
attracts metal filings. Claim your success and learn what only
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