Your Home Business Coach Ezine 

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Turn Words Into Traffic 
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 as 7 Days"

eBook
Secrets Exposed
How to Make MASSIVE Amounts of Money In Record Time With Your Own eBook - (Whether You Wrote It Or Not!)

Lazy Man's
 Guide
"How to Work Less... get Paid More... and have tons more Fun with your online business!"
 

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Published Tuesday & Thursday with an occasional Monday Special!
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Tuesday April 6, 2004
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This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. The Mission of this Ezine is to help you grow in business and in health! 

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============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
================

Greetings and wishing you a great day and thank you for being a subscriber.

We are soaked in rain here, which is a great thing. Business going well and hope yours is doing the same... Follow your heart and do the work and success will come!

Do what you must to succeed today. As long as it's honest, fulfilling, doesn't cause anyone else pain or discomfort and worthwhile!

Have a wealth building day while staying healthy!
Lena

Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first a http://hoaxbusters.ciac.org/HBHoaxCategories.html 

======================
MOTIVATIONAL THOUGHT
======================

Happiness is not a station you arrive at, but a manner
of traveling.

~ Margaret Lee Runbeck
 

Ongoing Antacids creating Big Problems
 
Because Zantac and other antacids are medications that reduces the amount of stomach acid, therein lies part of the problem. Stomach acid plays an important part in the absorption of certain nutrients, including iron and vitamin B-12. Stomach acid releases vitamin B-12 from the food we eat. Chronic use of Zantac may lead to vitamin B-12 deficiencies. Individuals with bleeding ulcers may already have a low level of iron in their bodies because of the blood loss supplementation is recommended.
 
Long-term use of antacids may also lead to calcium, zinc, and vitamin D deficiencies. Supplementation with mineral and vitamin nutrients are beneficial. But this list of nutrients depleted may just be the tip of the iceberg. Many have posed the consideration that these types of medications, because they interfere with the digestion process, may be interfering with nutrient absorption from our foods in other ways. With our modern hectic pace, customers are finding themselves suffering from stress related stomach problems more than ever. More OTC antacids have found their way into many purses and office drawers these days for the relief of heartburn and reflux. Reducing the stress load is always a good idea. But for those customers taking antacids regularly, a good quality vitamin and mineral supplement may be a general insurance against poor digestion in general as well as rebuilding your nutrient supply.
 
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How to Find Ideas for Articles & Speeches
By: Robert F. Abbott

Do you have problems finding ideas for articles and speeches?

I know have had at times, and others tell me the same thing. At
my Toastmasters club, for example, I've often heard members say
they have difficulty finding topics for speeches.

But, I've learned, like others who write and speak a lot, to
start with what I know. To use my own experiences or
perspectives to make even a simple subject uniquely my own. And
you can do the same.

Indeed, what seems mundane to you may fascinate someone else.
Suppose, for example, you work in a fast food restaurant -- tell
me about the best and worst customers, or tell me about the
processes and training that make it possible to go from order to
delivery in just a couple of minutes.

Here's a real-life example from my own experiences. I have a
part-time job as a directory assistance operator for a telephone
company, and that produces some interesting stories. Like the
time a woman called because the door knob to exit her borrowed
apartment was broken, and she couldn't figure out how to get out.
She didn't know who to call except Directory Assistance, and we
had an interesting time figuring out a solution. Now there's a
story to get an article or speech started, and perhaps even a
theme such as "Strange but true stories from a directory
assistance operator."

Then, there's the idea of providing insights for others. If you
drive a truck, for instance, you might create a Top Ten list of
common mistakes you see on the streets and highways. As a
professional driver, you have special insight into the patterns
of amateur drivers.

Beyond your personal experiences, think about issues that
intrigue you. If you're interested, doing research and thinking
about a subject will be enjoyable and easy. Perhaps you can even
satisfy your own curiosity as you prepare an article or speech
that enlightens someone else.

These approaches should lead you to any number of story ideas.
Make a list, of say five or ten possible topics. Now, ask
yourself which of them will be the most enjoyable or easiest to
develop. You also might ask yourself if you have enough examples
to illustrate the points that fall under a specific topic.

Now, write an outline, to set out the main themes in your speech
or article. By the time you finish outlining these themes, you'll
probably have a number of new topics that could be developed
into topics that stand on their own.

For example, looking back at the contents of this article so far,
I see that discussing something others don't know much about is
one of the points. That would open the door to what I call the
"Everybody knows" syndrome, the unfounded assumption that others know what we know. Perhaps you think that your parenting
experiences are just like everyone else's. Yet, your feelings
may very well be unique and of great interest to other parents.

If all else fails, get ideas from others. For example, I
subscribe to many online newsletters because I write a lot of
articles myself. As potential story ideas come in I store them
away in a folder, ready to be searched when I don't have
anything available in the top of my mind.

I can use the original article as the starting point, creating
something new and unique by using my own experiences and ways of  doing things. Or I can abstract someone else's article in my own words, again creating something new in the process. In both
cases, I'm creating something new based on my unique experiences or perspectives.

So, never be stuck for an idea for an article or speech! You
already have enough experience and knowledge; it's simply a
matter of developing one of those ideas within that framework.

And here's a bonus: If you're writing or speaking about
something that's happened in your life, you won't have to work
hard to create the article or speech. Just follow the path
through your memory.

Robert F. Abbott writes and publishes Abbott's Communication
Letter. Each week subscribers receive, at no charge, a new
communication tip that helps them lead or manage more
effectively. Click here for more information:
http://www.CommunicationNewsletter.com

ZERO BUDGET? NO PROBLEM
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The Proper Bait

Every year about this time, we make our annual pilgrimage to the
waters of the Atlantic to go striped bass fishing. Loading the
boat with all the essentials, such as something cool to quaff and
piles of sandwiches, we grab our rods and reels and sally forth.

But wait - did we forget something?  Sure did - we need to have
bait.  What are they biting on this time of year?

Fortunately there is a bait shop on the way out, so we tie up to
the dock and go inside.  There we talk with the owner who tells
us they are biting on several different kinds, so taking his
advice we buy several. At first we each use a different kind, and
if they seem to favor one bait over the other, we all start using
the one that is attracting the fish.

Hmm - sounds familiar doesn't it.  We do the same thing when
trying to lure customers into our online offers.  Like in
fishing, you need the essentials in your business.  Our web site
and email programs can be compared to the fishing equipment, but
we have to have the proper bait. This is where your advertising
comes in. Your ads are your bait, and you will need to use
different ads to attract different customers.

Writing ads is a skill you must master if you wish your online
business to prosper. There has been a lot written about writing
effective ads. Sometimes what might be considered a bad ad by the pros is one that actually works. Why you might ask? Different
styles appeal to different people, and you have to realize, that
while the web might provide a level playing field for
entrepreneurs, the likes and dislikes of potential customers are
vary widely.

While "Glitz", and exaggerated earnings claims might appeal to
some, to others it is a turn off.  Wild claims about earnings
potential might gather some prospects, but will be an automatic
"click away" for others who prefer a low key approach. You must
experiment with different ad copy, and keep records of what is
drawing.

There are many ways to do this, and some suggest that you have
multiple web sites geared towards ads that are running. In your
ads, you point your visitors to different sites and by keeping
statistics, you can see which ads are working.

But here is the dilemma.  Depending on any number of factors,
visitors could be coming from places other than your ads, and the
results might be misleading.  If, for example, a search engine
picks up one site and not the other, you will obviously have more
visitors to the site that has been indexed.

Bluntly, hits to your web site don't really count - sales do.
Your first job however, is to get visitors to your site.  This is
done through a variety of methods, including advertising, the use
of search engines and email.  Once you get them there, you must
then sell them on your product.

On our web sites, we have an "after sale" questionnaire and we
simply ask them how they found us.  Now these people have decided to do business with us, and their answers will most likely be truthful. We then log this information, which helps us determine
what advertising is working.

Ads that don't appear to be pulling, we modify until we start
seeing positive results. One of the best places to test your ads
is in ezine publications that are highly targeted toward your
potential customers. I don't recommend ads in publications that
are not targeted to your prospects. Unless you have a very
generalized product, the return you get in these will most likely
be minimal. More importantly, you won't get sufficient
information to determine if the actual copy is working.

Many people have been advertising in the same ezines for years.
Remember that there is some "thrashing" that occurs, and some
people drop off the subscription list for the publication, but
others are added. This gives you a constant new group of people
who will read your ad every time it is published.

Experienced online entrepreneurs will even keep the same copy
year after year if it is pulling.  It usually takes 5 to 7
exposures anyway until they receive "brand identification".
When someone is willing to "bite", if they have the proper ad,
they will remember them. To land your customers, like in fishing,
you must have the proper bait.

-----

Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. and Friday. Instructions on how to place an ad are in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm