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Published Tuesday & Thursday
Lena Sanchez - Editor
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928-636-9425
Tuesday April 11, 2006

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=> IN THIS ISSUE!
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<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
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Greetings and thank you for being an optin subscriber. 

Spring seems to be still hanging around, which makes working inside difficult causing me to have spring fever. combating that requires me taking a break now and then to go out and bask in the sunshine to get my daily Vitamin D quota and pile up a bit more for the next cloudy days that will be coming in... Home business is like that, a break is needed now and then... I make a practice of taking a whole one day break a week and keeps me fresh, happy and successful... What do you do to make that break successful? I will pass on your tips for others simply mailto:editor@envirodocs.com?subject=BusBreakTip

Check out our Library of Resources from the winners and find your niche in life! Click Here for Business Library

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.
 
Lena

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MOTIVATIONAL THOUGHT
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"If you limit your actions in life to things that nobody can possibly find fault with, you will not do much."
 
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Internet Marketing Research With Google, Ebay And Amazon
By Rene Graeber

Internet searches are extremely effective in finding not only how popular your topic is, but how to set up your autoresponder for maximum results. 
 
A vast majority of internet users find what they're looking for by searching, whether they use a general web search engine like Google or a site-specific engine to wade through consumer mega-sites like e-Bay and Amazon. 
 
A quick search on your topic will reveal how many people are interested, and what convinces them to check products out.
 
Google
 
Without a doubt, Google is the most popular internet search engine-so much so, its name has become a synonym for the act of running a web search (i.e., "I couldn't find that site that posts the winning lottery numbers, so I just Googled it.") 
 
Many internet marketers make increasing their site ranking-the "place in line" the site appears in Google results using their keywords-one of the key components of their advertising campaigns. 
 
Obtaining a top 10 Google rank (appearing on the first page of search results) is akin to winning an Olympic gold medal in the marketing world.
 
How can this help you with your market research? By studying the top search results for pages you find through keywords relating to your topic, you can find out what these sites are doing to achieve search engine success. 
 
The following steps will help you run an effective and informative Google search.
 
1. List keywords and keyword phrases relating to your topic. For example, if your topic is "working from home", your list of keywords might be: work from home, working from home, work at home, telecommute, telecommuting, at home jobs.
 
2. Go to the Google home page and type in your first keyword or phrase, then click on "Google Search". 
 
NOTE: If you are not familiar with Google, clicking on "I'm Feeling Lucky" will not produce a list of web sites; it will take you directly to what Google has determined the most relevant site for your keyword. But if you're in the mood for a laugh, you might try "I'm Feeling Lucky" just for kicks.
 
When you receive the search results, check out the pages that are relevant to your topic (search engines are by no means exact, and sometimes you will find results that don't relate to your topic-or at least, not in the way you had in mind). The best way to do this is to right-click on the links you want to visit and choose "Open in new window." This will keep the Google search results page open so you don't have to backtrack through your browser to find it again.
 
3. Note the way the sites are laid out (is it appealing and easy to read, or does it make your eyes bleed?), what kind of text is on the front page (does it seem informative, or is it all hype? Are there a lot of spelling and grammar errors?), and whether there is an obvious available product. If there is a site counter, note how many visitors the site has received. 
 
4. Repeat this process with the rest of your keywords. You will often find the same sites showing up in the top 10 for different, related searches. Pay special attention to these; they are the ones you may want to emulate when you create the web site for your autoresponder. 
 
NOTE: If you run a Google search on your topic and find only two or three related web sites before the results turn up unrelated material, it may indicate there is a limited market for your topic. In this case you should either rewrite your keywords and try again, or consider choosing a different topic altogether.
 
eBay
 
It's said you can buy anything on eBay, from cars and computers to clothing formerly worn by celebrities. 
 
This massive online consumer marketplace and auction house is a haven for buyers and sellers looking for great deals from the comfort of their own homes. 
 
Searching for products related to your topic on eBay can help you home in on your market. It will also help you determine how much buyers are willing to pay for products related to your subject.
 
Follow these steps to exploit eBay for information:
 
1. Sign up for a free eBay account. This personalizes your experience and allows eBay to provide you with relevant information every time you visit.
 
2. Go to the eBay home page and log in.
 
3. Choose one of the categories on the left-hand side of the page that's relevant to you topic and browse through the listings, or search for a specific item or topic using the search bar at the top of the page.
 
4. Make note of the price ranges people are willing to pay for items or products related to your topic. This will give you a general idea of what to charge for yours. Also, note how many products are available related to your topic in comparison to other topics. This is not limited to books: you might find CDs, audio programs, or one of many forms your product can take.
 
Amazon
 
Amazon.com, the "other" internet consumer giant, is similar to e-Bay in that you can find just about anything you want to buy. Amazon's biggest selection is in media: books, movies and music; but they also have an enormous inventory of electronics, toys, jewelry, clothing and accessories, and much more. Where e-Bay concentrates on selling used products through auctions and classifieds-style advertising, Amazon carries new products along with a healthy dose of independent sellers touting used wares.
 
Your purpose in using Amazon for market research is twofold: you will identify your competition and find out how popular your topic is, and you will familiarize yourself with how Amazon works, as you will likely want to consider making your product available through Amazon. 
 
Here's how to check it out:
 
1. Sign up for an Amazon account, if you don't already have one. Like eBay, Amazon will give you personalized recommendations based on your searching and buying history, and keep you updated with the latest available information on your topic.
 
2. Once you've signed up, go to the Amazon home page and log in (you may be automatically logged in; Amazon really likes keeping track of its customers and often will keep you perpetually signed on, even when you leave the site?)
 
3. Using the search bar at the top of the page, choose "Books" from the dropdown list and type in your topic or keywords. The results you get will be both print books and e-books. Since Amazon deals primarily in new product, you will be able to view the retail price of competitive products.
 
4. Make note of prices and the number of titles available relating to your topic. Also, you might want to consider checking out the Listmania sections on the product pages you view (you can find this by scrolling down on the page, almost to the bottom). Listmania is an Amazon program that promotes customer recommendations by allowing Amazon users to compile lists of their favorite books on Amazon. Checking out Listmania picks helps you understand what type of product your target market is interested in, and how much they are willing to pay for it.
 
5. Once you find a product, if you scroll down past Listmania you will find sections on "similar items by category" and "similar items by subject." You can browse through the available products related to your topic in this way without going back to your search results page.


About The Author: Did you know that 99.92% of the people trying to earn a living on the Internet are failing miserably? The problem is the frame of mind that most of the "dreamers" are in! If you want to change this make sure to visit the website: http://www.online-marketing-center.com

Do You Know What Your Customers Want?
By George Dodge

"The True Function of Any Successful Business is to Sell People Precisely What They Want To Buy" - Bob Serling
 
I suppose the above seems rather obvious. After all, no customers, no business, right? But if the failure rate of businesses today is any indication, then perhaps it's not so obvious after all.
 
What do I mean by that last statement?
 
Have you noticed the ads that most business place, if they place any at all? Don't most of them focus on the business, and not on the customer's needs, wants, and desires? Here are some of the marketing failures I see daily: 
 
- Ads with no headlines (to attract a potential customer's attention). 
- Ads with only the business name as the title. 
- Ads listing how long a entity has been in business or other boring company information. 
- Ads simply listing the names of products and services. 
- Ads with no contact information provided. 
- One time mailings with no follow ups. 
- No subsequent offer of a related product after an initial sale. 
- No clue as to the real target market. 
- No research to find out what the target market wants. 
- A build it and they will come mentality. 
 
Where is the customer in all this? Who is speaking to the customer to find out what he or she wants, needs, or desires? Who is providing a solution to the customer's problems? Who is making life easier or better for the customer?
 
The answer to the above questions is "successful companies." Successful companies find out what their customers want, need, or desire. Successful companies provide solutions to their customer's problems and make life better for them. Successful companies carefully design their products or services to satisfy their customer's wants and desires and to make their lives easier or better.
 
Successful companies focus, not on themselves, but on their customers. They carefully research and define their target market and they implement customer centered marketing strategies to ensure that their target market is aware of their products or services and the benefits that they provide.
 
What too many companies fail to realize is that customers don't care about them or their business. What the customer cares about is "what is in it for them." For companies that answer that question, sales and profits fall into place.
 
I recently wanted to sell a timeshare that I had purchased a number of years ago, so I called a local real estate company to see if they handled timeshare resales. The agent that took my call informed me that she did not have any prior experience in dealing with timeshares but would get back with me if their company did. 
 
The next day she called and informed me that while her company did not deal with timeshare resales, she had the name and numbers of two companies that did. She provided me the numbers and then mentioned that if I did sell my timeshare through either of them, they would pay her a commission for the lead. I think she told me that information hoping that I would feel some bit of obligation to her since she had gone to the work of providing me with the contacts.
 
But, just like your customers, I also listen to WIIFM (What's In It For Me) and my decision as to what company I list my timeshare with will depend purely on where I think I will get the best service. My decision will not include in any way the fact that she may or may not get a commission.
 
When I called the first company she referred, I discovered that they wanted an upfront fee - red flag - bad sign! I have been down that road on a previous occasion with disastrous results. Scratch one company off the list. 
 
Based on the results of the first call, I have now researched several alternatives on my own and will probably list my timeshare with one of the alternatives that does not require an upfront fee and seems to have a good track record.
 
"If you want to sell as much as you possibly can and as often as you possibly can, the formula is simple. Find out what your customers really want and sell it to them. Make their lives easier. Make their lives better. Solve their problems. Deliver their dreams to their doorsteps. And watch your company grow beyond belief." - Bob Serling 
 
As an example of the above, take Nordstroms department stores. Nordstroms rose to such prominence in the retail world, not by being cheaper, but by providing superior customer service. Nordstorms is the only place my wife will shop for shoes. Why? Because Nordstroms is the only place where she can find what she wants!
 
Remember, if you focus your business on your customers wants and desires, build long-term relationships with your customers, and service your customers far beyond the level of service that your competition might provide, your business will flourish. You can even be more expensive and your customers will gladly pay.
 
All of your profits depend on your customer - Do You Know What Your Customers Want?
 
In a follow up article, I'll discuss the importance of having a powerful USP or ESA - you do have one don't you? Be watching for it.

About The Author: George Dodge is webmaster of Small Business, "BIG" Profits at http://www.SmallBusiness2BigProfits.com and publisher of the twice monthly "Stragetic Marketing Tips." Discover Hoe You "Can Literally Double Or Triple The Number Of New Customers Or Clients You Bring Into Your Business."