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"Your Home Business Coach Ezine" 
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Tuesday April 18, 2006

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This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. The Mission of this Ezine is to help you grow in business and in health!  Archives

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=> IN THIS ISSUE!
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<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
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Greetings and thank you for being an optin subscriber. 

Something I thought you need to know! Exploiting a human malady while taking over your computer!!! BIRD FLU OVER THE KOOKOO'S NEST wouldn't you know it? A new virus called Naiva.A. Disguised as a Word document, will arrive attached to your e-mails that have frightening subject lines about bird flu. Clever and mean! There's really no bird flu pandemic, but hackers exploit the current pandemic fear to get people to open attachments from unknown sources. How does it work? When the Naiva.A "document" is opened, it deletes and modifies files, while installing a program that hackers can use to access infected computers. An infected computer will still be usable, but it will have a new secret life as a "zombie," which can be manipulated by hackers known as "herdmasters."

Now THAT'S scary as heck to novices and those not in the know! In fact, it's actually scarier than actual bird flu, because the chance that your computer will pick up Naiva.A is far greater than the chance that you'll ever be infected by H5N1 (Bird Flu), unless you live with chickens or wild birds.

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.
 
Lena

Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first at http://hoaxbusters.ciac.org/HBHoaxCategories.html 

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MOTIVATIONAL THOUGHT
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START WHERE YOU STAND
 
Start where you stand and never mind the past,
The past won't help you in beginning new,
If you have left it all behind at last
Why, that's enough, you're done with it, you're through;
This is another chapter in the book,
This is another race that you have planned,
Don't give the vanished days a backward look.
Start where you stand.
 
The world won't care about your old defeats
If you can start anew and win success,
The future is your time, and time is fleet
And there is much work and strain and stress;
Forget the buried woes and dead despairs,
Here is a brand-new trial at hand,
The future is for him who does and dares.
Start where you stand.
 
Old failures will not halt, old triumphs aid,
Today's the thing, tomorrow soon will be;
Get in the fight and face it unafraid,
And leave the past to ancient history;
What has been, has been; yesterday is dead
And by it you are neither blesses nor banned,
Take courage, man, be brave and drive ahead.
Start where you stand.
 
~ Berton Braley

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Toll Free Numbers

Much has been written about the value of 800 numbers. Basically, an 800 number is like calling someone collect, since they pay for the call instead of you.

Does an 800 number increase the chances of making a sale? Let's explore this a bit. Suppose you read an advertisement, or visit a web site that lists an 800 number where you can get more information. Many times you get a "canned" spiel which, if you bother to listen to the whole thing, asks for your number so they can return your call. At that point, many people simply hang up as they don't want to give out their private number.  The last thing they want is to be put on another telemarketing list. This tactic is used extensively by some. Does it work? The jury is still out on this one.

Some make you fight your way through a maze of options - press 1 for this, 2 for that, and so on. Some don't even give the option of talking with a live person. If you don't select one it simply starts the option selection process again. - The jury is in on this one. The owner of this 800 number will pay for a lot of calls, that simply frustrate the caller and will never result in a sale. What a waste!

If you're lucky, you get a real person who answers the phone, and who can help. Now let's switch the focus here a bit, and make believe you are the person who answers. Is the caller a serious prospect, a bored teenager with nothing better to do, or what they refer to in the automotive trade as a "tire kicker?

Trying to determine if they are a serious prospect is a challenge. If they are, you might make the sale. If they aren't however, how do you gracefully end the conversation? Many small businesses are a "one horse" shop, without the staff, and equipment necessary to handle multiple calls. Every minute you are on the phone, with someone who is not a serious prospect, is not only wasting your time, but may cost you another customer, who can't get through because the line is busy.

Some people, who may have a slight interest, think that because it is a toll free number they don't have anything to lose, so they make the call. It doesn't cost them anything, so why not. These are your "tire kickers", are usually not serious prospects, and are wasting your resources.

How do you avoid these types of problems? Simple, don't have an 800 number. If a person has to spend their "nickel" for the call, they have already pre-qualified themselves as a serious prospect. You know that time spent with them will be productive. Now the small entrepreneur must have a separate phone line for this. If you are involved in several businesses, you should have a line for each one. That way, when the phone rings, depending on the number called, you can answer the phone in a businesslike manner.

We used 800 numbers with our businesses. As an experiment, we took the 800 number off our website, and put in a non-toll free number. Two things happened and they were both good. First, the number of calls received decreased by almost 80 percent. This of course concerned us at first. Secondly however, we saw our sales dramatically increase. Why? Because the prospects were pre-qualifying themselves, and we were not wasting our time, or losing calls due to lines being busy.

Do 800 numbers have a place in your business plan? Sure! If you are product oriented, a toll free order line is essential. People may hesitate to pay a toll for a product they wish to order. If you are service oriented, it is a must for technical support. With long waiting times for help, it would be a real turn off if one wasn't available.

So how can you know if an 800 number will work for you?

Test it.

Call your local phone company and ask them the rates for installing an 800 number. They'll have different plans, so make sure that you choose a plan that fits your needs and budget.

Sign up for a couple of months and add the number to all of your sales stuff - web site, etc. Then track your results. Does the benefits (sales), justify the cost, then you've got a winner. If not then unplug it.

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Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips ? Monday. Wednesday. And Friday. Instructions on how to place an ad are in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm  

How To Secure Your Wireless Network
By George Williams

People have more flexible time due to wireless network. Thanks to the invention of wireless. People can now work from home while taking care of their kids or doing house works. No more stress from traffic jam anymore. Is this great?
 
Well, there is something you should realize. Working from home while using a wireless local area network (WLAN) may lead to theft of sensitive information and hacker or virus infiltration unless proper measures are taken. As WLANs send information over radio waves, someone with a receiver in your area could be picking up the transmission, thus gaining access to your computer. They could load viruses on to your laptop which could be transferred to the company's network when you go back to work. 
 
Believe it or not! Up to 75 per cent of WLAN users do not have standard security features installed, while 20 per cent are left completely open as default configurations are not secured, but made for the users to have their network up and running ASAP. It is recommended that wireless router/access point setup be always done though a wired client. 
 
You can setup your security by follow these steps:
 
1. Change default administrative password on wireless router/access point to a secured password.
 
2. Enable at least 128-bit WEP encryption on both card and access point. Change your WEP keys periodically. If equipment does not support at least 128-bit WEP encryption, consider replacing it. Although there are security issues with WEP, it represents minimum level of security, and it should be enabled.

3. Change the default SSID on your router/access point to a hard to guess name. Setup your computer device to connect to this SSID by default. 
 
4. Setup router/access point not to broadcast the SSID. The same SSID needs to be setup on the client side manually. This feature may not be available on all equipment. 
 
5. Block anonymous Internet requests or pings. On each computer having wireless network card, network connection properties should be configured to allow connection to Access Point Networks Only. Computer to Computer (peer to peer) Connection should not be allowed. 
 
Enable MAC filtering. Deny association to wireless network for unspecified MAC addresses. Mac or Physical addresses are available through your computer device network connection setup and they are physically written on network cards. When adding new wireless cards / computer to the network, their MAC addresses should be registered with the router /access point. Network router should have firewall features enabled and demilitarized zone (DMZ) feature disabled. 
 
All computers should have a properly configured personal firewall in addition to a hardware firewall. You should also update router/access point firmware when new versions become available. Locating router/access point away from strangers is also helpful so they cannot reset the router/access point to default settings. You can even try to locate router/access point in the middle of the building rather than near windows to limit signal coverage outside the building. 
 
There is no guarantee of a full protection of your wireless network, but following these suggested tips can definitely lessen your risk of exposing to attackers aiming at insecure networks.


About The Author: George Williams maintains many websites about network security, including http://www.wirelessservicesecrets.info , http://www.wirelessspeaker.info , and http://www.wirelessspeakerssecrets.info . Please visit his websites and find more interesting issues about network.