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Published Tuesday &
Thursday with an occasional Monday
Special!
Lena Sanchez - Editor
Click Here To Email Lena
928-636-9425
Tuesday April
20, 2004
````````````````````````````````````````````````````
Watch For A Natural Environmental
Health Facts Sun., Wed, Friday with
Monday's Ask Lena Health Q & A!
This Ezine is available by
subscription only. Your Home Business
Coach does not make its list
available to third parties. All
subscribe and unsubscribe information
can be found at the end of this issue.
The Mission of
this Ezine is to help you grow
in business and in health!
To read back editions Click Here
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS'
REMARKS
================
Leaving for Hawaii
tomorrow, very early in the morning, for
a few days and will not be sending out
"Your Home Business Coach" again until
the 29th, unless I decide not to come
back for a while. <G> I will have my
laptop but emails will not be answered
as swift as usual but will do my best to
make it within 24 hours, providing the
service is working well there. Will be
renting a luxurious condo on the beach
in Kona for a week with my brother and
sister-in-law and I am not sure how good
the Internet service will be yet, even
though I use Earthlink when I travel and
their service is as good as dial-up can
get, providing the hook up exists.
Really hard going back to the slow
speed, but will try to handle the
important things in a timely manner.
Aloha!
Do what you must to succeed today. As
long as it's honest, fulfilling, doesn't
cause anyone else pain or discomfort and
worthwhile!
Have a wealth building day while staying
healthy!
Lena
Reminder:
Don't Pass On Misinformation. to
others.
Get the real scoop first a
http://hoaxbusters.ciac.org/HBHoaxCategories.html
Does a website sound
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Find out if it is
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======================
MOTIVATIONAL
THOUGHT
======================
"Sometimes it's
important to work for that pot of gold.
But other times it's essential to take
time off and to
make sure that your most important
decision in the day
simply consists of choosing which color
to slide down
on the rainbow."
~ Douglas Pagels
====================
SPOTLIGHT OF
THE DAY (top ad)
=====================
"DISCOVER HOW ONE GUY
MADE $213,705 AND ATTRACTED 41,409
NEW OPT-IN SUBSCRIBERS ? IN ONE MONTH!"
And now he's finally revealing the EXACT
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formulas for HOW he's able to
consistently generate
these kind of numbers. Also telling you
how to do the same...
1. How to grow your opt-in list like
crazy -- even if your site
gets NO traffic!
2. Which THREE days of the week are the
most profitable for
e-mail marketing -- and which day is
the absolute WORST!
3. The TEN hottest ways that any
business can make a profit
from e-mail marketing in the next 48
hours -- guaranteed!
4. How ANYONE can write killer e-mail
promotions that sell
like crazy -- even if you're not a
writer!
5. The FOUR most effective subject line
angles that have been
tested to pull the highest response
-- by a HUGE margin!
... and much, much more!
To learn his secrets before he takes
them off his site
by Clicking Here for More Info
==========================
BUSINESS TIP
==========================
Amazon-Owned Company
Launches Search Tool
By MATTHEW FORDAHL
SAN JOSE, Calif. (AP) - Online retailer
Amazon.com quietly launched an Internet
search service Wednesday, jumping into a
marketplace already crowded with tools
and promised offerings from Google,
Yahoo! and Microsoft Corp. (MSFT)
The service, in test mode for now, is
operated by a Palo Alto, Calif.-based
subsidiary and branded separately from
Amazon's retail business.
For full story go to
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====================
ADVERTISING
TIPS
====================
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===========================
BUSINESS COACH
OF THE DAY
===========================
"What Don’t You
Understand?"
© By Bob Osgoodby
In the dictionary, a Geek is defined as
"A carnival performer
whose act usually consists of biting the
head off a live chicken
or snake". Today however, it has taken
on the additional meaning
of someone who doesn't fit the norm, and
usually refers to
someone highly knowledgeable in
computers.
If you think about it, a geek can exist
in any occupation or
field of endeavor. They all have their
own language peculiar to
their trade. If two meteorologists meet
at a party, and start
talking about isobars they will
understand each other. Doctors
might discuss new radical surgery
techniques, while lawyers might
discuss torts.
If they use the same terms with people
not in their profession,
they might not be understood. People who
do this are guilty of
"Geek Speak".
If you try to advertise your business
and use "Jargon", while you
will most likely be understood by others
in your field, you will
quickly lose the majority of people.
No matter how knowledgeable you are in
your field, don't try to
impress others with highly technical
language - they won't have a
clue as to what you're talking about.
Use everyday words that
people can understand. We all know that
technical terms have
their place, and to another person in
the field, can denote
specific things in a minimum of words.
"While your ISP can cancel your account
if you spam", might be
understood by people experienced in
online marketing, those new
to computers might not know what that
means. A better way to say it might be:
"If you send copies of the same
commercial email to people who didn't
request it, the company that provides
your
internet access can cancel your
account". Here we said the same
thing, but didn't use "Jargon."
Always try to phrase your advertising so
that people who don't
know anything about your business, will
understand exactly what
you are saying.
-----
Did you know that subscribers to Bob
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We have accepted all
advertisements in good faith, but the
advertisers are completely responsible
for the content and accuracy of
their advertisements. We do not give
any warranties and accept no
responsibility. The editor and publisher
suggest that you exercise due
diligence!
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
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