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============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Showcase of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS'
REMARKS
================
Thank you for
subscribing and reading Your Home
Business Coach!
It is absolutely amazing how something
good can turn into a pain in the behind. My business has increased to the point that I
am needing a new Point-of-sale Credit Card processing
company, as I exceeded the maximum $$$ in the middle of this
month, which required upgrading and a ton of paper work...
I can see exceeding the new limit within the
next six months, if things continue to grow they way they
are, and this company doesn't have a higher limit so I
decided to simply prepare for the next level now. But the pain
of preparing for that meant finding a new Point-of-sale
Credit Card processing company, of which there are a LOT of
them!! Once I settled on one that I like it meant paperwork, paperwork
and more paperwork... Started out easy
enough with online forms, but soon became a pain in the behind
with more requirements, faxes, etc.. I spent most of
yesterday working on getting a new processor and today looks
like more paperwork and faxes. Why can't
things be they way they are purported to be. Well that's the
day-to-day of running a home business. Business increasing
so drastically can create a lot of work until it settles in.
So be prepared for it... Bad comes along with good... Not
complaining as I'm
smiling all the way to the bank...
Good thing mixed in with the bad and the
pain-in-the-behind got me taken out to dinner as I was
simply too tired to cook and my husband so graciously took
me out for dinner but didn't go too far as I was too
tired...
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to
others.
Get the real scoop first a
http://hoaxbusters.ciac.org
Does a website sound
too weird to be true?
Find out if it might be
Click Here
======================
MOTIVATIONAL
THOUGHT
======================
"Our subconscious
minds have no sense of humor, play no
jokes and cannot tell the difference
between reality and an imagined thought
or image. What we continually think
about eventually will manifest in our
lives."
~ Sidney Madwed, Author and
Consultant
=====================
SHOWCASE
TODAY
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==========================
BUSINESS TIP
==========================
Turn Media Interviews
into Sales
Many people don't
understand what soundbites are. They
don't know how to create soundbites that
sell. They don't know that it's not
enough to be clever, entertaining or
quippy. That might make TV and radio
hosts happy, but it often won't bring in
the kind of results you're looking for:
to grow your business, sell more
product, get new clients, more
customers, or increase your fees.
You want to develop soundbites that
speak to who you are, what you do and
how well you do it. Soundbites are the
essential messages that will create
sales and recognition. They consist of
anecdotes, analogies, stories,
one-liners, and facts that you can speak
in 15-30 seconds. They should be singly
focused on what you want your audience
to know. To turn media interviews into
sales here are 3 things you can do.
1. Incorporate Your Past into Your
Present Experience.
Camus says, *We are the sum of our
choices.* We want to know how your
childhood dreams have influenced the
career you've chosen. Your past often
has predictors to your future interests
and life decisions. If you don't want to
go back as far as childhood then go back
in your professional career. Sarah
Newton, The UK's Top Teen Coach, said
that when she was a juvenile corrections
officer what she heard from teenagers
most was that they didn't feel heard,
understood or respected. *The most
important thing a parent can do is
listen,* says Newton.
Often soundbites like Newton's seem
simple. But it takes work to distill
your ideas down to their essence. It's
the unadorned statement that is often
the most powerful.
Another way to tie past to present is to
show how your passion drives your
profession. *People think I am
disciplined. It is not discipline. It is
devotion. There is a great difference,*
says Luciano Pavarotti. Choose the words
that show your devotion.
2. Include Client Successes.
How has your product or service impacted
your clients or customers? Tell a story
that centers on that success. Marty
Friedman, seminar Leader and author of
~Straight Talk for Men About Marriage,~
says, *An attorney who came to one of my
seminars said he didn't really think he
got much out of
it--until he got home and his wife
wanted to have sex with him--for the
first time in months. ~I guess I must
have learned a little something,~ the
attorney admitted.*
Friedman tells a very succinct story
with a potent punch line. And this
soundbite lets you know that his methods
are so powerful they work on
non-believers and hard-sell cases like
attorneys.
3. Show Your Suffering.
The people I've known who have suffered
the most are funny, sarcastic, and wise,
but never saccharin. Saccharin is all
this sweet talk about love and
understanding and comes off as facile.
Love, understanding and forgiveness
aren't sickly tender. They often come
out of bitterness, hopelessness and
heartache. We trust those people who
have suffered or who have failed over
and over again and are willing to share
their insights--in a non-showy way.
Dr. Vicki Rackner, CEO of
http://www.medicalbridges.com and
Medical Editor of the Hope Health Letter
which reaches over 3 million people says
that at age 40 she made a radical
choice: to close her private practice to
be with her son. *As the operating room
door closed, another opened. I can't
tell you that everyone lived happily
ever after because we're just at `once
upon a time.`*
Closing her practice, the choice she
made to to forgo surgery in favor of
becoming a patient advocate, goes
against the grain of what *society*
could deem is proper for a board
certified surgeon with a full practice.
You know
right away that she is thoughtful and
has tremendous empathy and insight. As a
patient wouldn't you want her on your
side?
Soundbites, speaking in condensed
language to convey your points, is an
art to be practiced daily in and out of
media interviews until it becomes a
natural way of speaking.
If you incorporate your past into your
present experience, include client
successes, and show your suffering
during an interview you'll be perceived
as an expert, increase your sales, and
develop a following all while
demonstrating your humanity.
Download the fr.ee teleclass *How to
Become a 60 Second Soundbite Genius* to
learn how to create soundbites that
reporters and audiences love, avoid
committing the 3 deal-breakers that
automatically eliminate most guests from
getting on national TV shows, tell
captivating stories to attract media and
inspire audiences to buy.at:
http://tinyurl.com/6axu3
Copyright (c) 2004 Susan Harrow, All
Rights Reserved. Susan Harrow is a top
media coach, marketing strategist and
author of *Sell Yourself Without Selling
Your Soul* (HarperCollins), *The
Ultimate Guide to Getting Booked on
Oprah*, and *How You Can Get a 6-Figure
Book Advance.* Her clients include
Fortune 500 CEOs, millionaires,
best-selling authors and successful
entrepreneurs who have appeared on
Oprah, 60 Minutes, TIME, USA Today,
People, O, The Wall Street Journal,
Inc., and many others.
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===========================
BUSINESS COACH
OF THE DAY
===========================
What Do I
Sell?
by Aaron Turpen
of Aaronz Auction Newsletter
http://www.AWWStore.com/news/
Almost every day I am asked by
someone through my newsletters,
auctions, etc. the same
question... "What should I
sell?"
I always answer in the same way,
with a question: "What do you
like?"
You see, you'll never be truly
successful selling something you
don't enjoy selling. If you're
into, say, computers and you're
selling afghan rugs - you
probably aren't excited about
it. Try selling something
computer-related instead.
Most newbies to serious selling
make the mistake of finding tons
of sources for product before
they find out what it is,
exactly, they want to sell in
the first place. This mistake
usually means a lot of wasted
money, effort, and frustration.
Now, this doesn't mean you can
only sell one product or even
one kind of product, but it does
mean that you should build a
"core" product line (or type of
product) that you will always
enjoy selling and that you can
always rely on to make sales
with. I, myself, sell books on
CD-ROM (mostly government
manuals) because I enjoy
collecting and reading them, so
I also enjoy selling them.
Your own likes and dislikes are
probably different.
Here's how I worked out what I
would sell online. It's a simple
process and one that every
online auction seller should go
through periodically.
Sit down with pen and paper in a
quiet place where you won't be
bothered. Now pretend you're
filling out a dating survey that
asks a lot of questions about
your likes and dislikes. List
what you like on one side of the
paper and what you don't like on
the other. Don't edit things,
just write them down as they
come: no matter how ridiculous
they seem to be.
Now that you have your list (the
bigger it is, the better), start
editing out those things that
are obviously not for sale on
the 'Net: your spouse (no matter
how much you think you'd get),
your kids, and so forth. If you
aren't sure about something,
leave it on the list. You never
know.
Go to eBay and your other
favorite online auction sites
and start searching for those
items. You'll find most of them
listed somewhere, I'm sure, no
matter how ridiculous they seem
to be. I never cease to be
amazed at what people will sell
(and buy) online!
Your list has now been narrowed
down to things you can enjoy
selling and that you can sell
realistically. Now to find
sources for the stuff you want
to sell!
Obviously, if you enjoy
crafting, making, or otherwise
building the stuff you like,
then you're already in business.
The first thing I ever sold
online were hand-crafted fishing
lures.
If your item isn't something you
can create (consumer
electronics, for instance), then
you'll have to find a source for
that product.
There are literally hundreds of
"wholesale" and "drop-ship"
source lists and directories out
there. In my experience, most of
them are bunk - in fact, the
last place I would look for and
purchase one of these
directories is on an auction
site! Instead, find a resource
you can trust, such as, say, my
newsletter (wink, wink, nudge,
nudge), and find out what that
source recommends.
OK, since you've asked, I
recommend two resources for
finding products. I have yet to
find a single, perfect source
for all of your
wholesale/drop-shipper needs. I
can recommend two of them,
though, that are pretty dang
close.
The first is, of course, my own
list. It's part of Aaronz
Auction Newsletter and is where
actual users of the vendors rate
them, so you can see what other
people who've used these vendors
really think of them. You can
find that list on my website:
http://www.AWWStore.com/wholesalers/
The other list I most highly
recommend is from Chris Malta,
eBay Radio's Sourcing editor and
one of the hosts on Entrepreneur
Magazine's Online Radio Program.
He actually has two lists: the
Drop Ship Source Directory and
The Light Bulk Wholesale
Directory on his site
http://www.myaffiliateprogram.com/u/worldwid/b.asp?id=8398.
After you've found sources for
your items (never rely on only
one source if you can help it),
start listing them for sale!
Once you've got your "core"
product lines and are becoming
successful with them, you can
begin branching out and finding
new items to sell.
** Author's Bylines Aaron Turpen
is the proprietor of Aaronz
WebWorkz, a web services company
providing consultation,
development, and more to small
businesses online. Aaron
publishes several newsletters
regularly and is the author of
many ebooks, including "The
Layman's Guide to Doing Business
Online" and "The eBay
PowerSeller's Book of
Knowledge." Visit him online at
http://www.AaronzWebWorkz.com
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