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Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Tuesday April 24, 2007
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Watch For A Natural Environmental Facts Sun., Wed, Friday
with Monday's Ask Lena Health Q &
A!
This Ezine is available by subscription only. Your
Home Business Coach does not make its list available to
third parties. All subscribe and unsubscribe information
can be found at the end of this issue. Our Mission is to help you grow in business and in health!
Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
Advertising Options Click Here
As
mother nature continues to war with herself in trying to
decide if it's winter or spring I find it so very nice that
I work from home and don't have to try and dress for this
variable weather... Today's coaches has some really good
information about customer service and products so that can
be your life as well. Enjoy and glean what you need...
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to others. Get the real scoop first at
hoaxbusters
Does a website sound too weird to be true?
Find out if it is
Click
Here
======================
MOTIVATIONAL THOUGHT
======================
"There is no such
thing as a "self-made" man. We are made up of thousands of
others. Everyone who has ever done a kind deed for us, or
spoken one word of encouragement to us, has entered into the
make-up of our character and of our thoughts, as well as our
success."
~ George Adams, philosopher
====================
SHOWCASE
SPOTLIGHT
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==========================
BUSINESS TIP
==========================
Fostering A Superior Customer Service
Culture
By Peter Lawless
In order to be hugely successful at business, you must
provide a truly excellent level of service to your
customers. You must continually exceed their
expectations and delight them. Knowing how to amaze your
customers is something that you must instill within the
company culture. Here are some pointers to ensure you
have loyal customers.
Customers that are delighted and truly amazed by your
service, will not only remain loyal and profitable, they
will also be an excellent source of referrals for you.
Create a culture of excellence
In order to truly be a respected organization, it is
important to instill an excellence culture in the
organization. Just as everyone is responsible for
selling your offering, so is everyone responsible for
servicing your customers.
It is important to utilise people's best skills in the
correct positions in a team sport. The same is true in
your company. There are many psychometric testing
systems around that help determine what roles a person
is best suited to fulfill. These can be used at
recruitment stage. With existing employees, you need to
introduce something like this tactfully!
Suffice it to say, that some one in customer service
needs to be a caring type of person. Just for
clarification, by customer service, I mean, ensuring
that a customer who purchases your offering is able to
make use of it in a way that will fulfill and exceed
their expectations.
Set the customer up to be delighted
When a customer orders a product or service, clearly
demonstrate to them what they are getting, in terms of
what, when and how, with what resource.
Equally important, ensure that the people involved in
providing that service, know exactly what the customer
expects of them.
Then your company is in a position to delight the
customer, by delivering exactly what was said on the
tin. And then some, always go that little bit extra!
Don't solve problems too quickly
One of the hallmarks of good customer service is the
ability to turn a complaint into an opportunity.
When an angry customer is on the phone the natural
reaction is to try to solve the problem as quickly as
possible. However if you study those who are expert in
this area, before they solve any problem, they quickly
and easily gain rapport with the customer.
What an irate customer really needs empathy. It is
important to understand what it will take to cool him
down, make them feel understood. The customer needs to
feel that their problem is being taken seriously.
Once this is done, the customer is ready to have their
problem solved, and they will definitely appreciate the
service. They are now in a position to become a
delighted customer who, in all probability will continue
buying from you.
Find what works and model excellence.
Let's say that one of your employees is already
consistently delighting your customers with the level of
service they provide. The key to success is to ensure
that all employees model the same behaviour.
This also ensures that the employee feels rewarded and
appreciated, and are far more likely to stay with your
company. There are many different techniques to find out
what it is exactly what it is that the model employee is
doing well. Common sense is a great technique!
Create a Customer Service Process.
Just as you have financial systems, manufacturing
processes, sales processes and distribution processes,
it is very important to have a sound customer service
process.
If you need any help in that area, let us know, and we
will be glad to perform a customer service assessment
and suggest ways in which you can truly delight your
customers every time.
About The Author: This article was written by Peter
Lawless, founder of
http://www.3r.ie/ For previous articles like this,
visit 3R's Articles. Alternatively, subscribe to Success
our free monthly Information Bulletin with sales and
marketing articles.
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===========================
BUSINESS COACH OF THE DAY
===========================
Naming Your Product:
Creative Brainstorming Prompts
By Marcia Yudkin
Participants in my product development seminar recently asked me
for a brainstorming session to help them come up with creative
names for information product packages - multiformat products
and services that might include a manual, CDs, coaching or
consulting and other items. Here are the questions I posed for
this group, along with some examples illustrating product names
that were developed from each idea.
1. What is the result your customers want?
* Lose Weight Before Bikini Season
* Finish Your First Marathon
* The Fame & Fortune Program
* Double Your Donor Base
2. Who are your customers?
* Fun Fundraising for Museums
* The Shy Person's Guide to Networking
* Wanna Change the World? Social Entrepreneurship 101
* Self-Defense for Wimpy Women
3. What is the problem you solve?
* Coach Kids' Soccer Even If You Never Played Yourself
* Kicking Procrastination Out of Your Life
* The "Home Depot's Coming to Town" Survival Guide for Hardware
Stores
* Home Study Challenges Solved
4. What do happy customers say?
* "We Built a House Ourselves!" The 10-Month Action Plan
* The "I Used to Be Fat" Course
* The People-Recognize-Me-Everywhere Publicity Program
* The "I'm Safe and I'm Strong" Self-Defense Method
5. What does your product particularly have or not have?
* The Lose Weight Eating Chocolate Plan
* The Earth-Friendly Lawn Care Guide
* The No-Discipline Method of Kicking Procrastination
* No-Rules Parenting
* Nonviolent Self-Defense
6. What's the customer's fondest fantasy?
* Getting Through Your Teen's Years Still Sane
* The Tonight Show, Here You Come!
* Build a Four-Generation Family Business Dynasty
* Multi-millionaire by Your Tenth College Reunion
Take a look at the words and ideas generated from each
brainstorming prompt, then combine, recombine and tweak them
further, looking for an appealing succession of words that
clicks with you and has great potential to do so as well with
customers.
As with all brainstorming, be sure to suspend judgments while
generating ideas - as many as you can.
Good luck with your product naming!
About The Author: Marcia Yudkin is "Head Stork" of the business
naming company Named At Last and author of 11 books. Find out
more about Marcia's Launch Your Information Empire seminar at
http://www.yudkin.com/informationempire.htm and about
product or company naming services at
http://www.namedatlast.com .
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