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"Your Home Business Coach Ezine" 
Published Tuesday & Thursday
Lena Sanchez - Editor
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928-636-9425
Tuesday April 25, 2006

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This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. The Mission of this Ezine is to help you grow in business and in health!  Archives

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=> IN THIS ISSUE!
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<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
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Greetings and thank you for being an optin subscriber. 

With taxes out of the way for the year and I "almost" have my goals completed for the upcoming year I find that I have more time to do the things that I wanted to do or maybe some of them are "need to do"... I tend to put off some things that can hang in there without too much trouble and won't cost me money but eventually I have to take action and this week is that week of taking action... So if I'm slower answering your calls or emails please be patient I will get back to you, just a bit slower than normal! Today is the day we spend a lot of the day at the VA Clinic as my husband has his yearly physical and disagreement with his doctor about not taking cholesterol lowering drugs, but will answer your calls and emails later today, more like evening...

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.
 
Lena

Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first at http://hoaxbusters.ciac.org/HBHoaxCategories.html 

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MOTIVATIONAL THOUGHT
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"A man can fail many times, but he isn't a failure until he begins to blame somebody else."
 
~  John Burroughs, Naturalist

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8 Dynamic Marketing Tips by Bob Leduc

Here are 8 dynamic marketing tips to help you increase your sales and profits fast.

1. Don't Just Sell Benefits

Don't just tell prospects what they gain when they buy your product or service. Tell them what they lose if they do not buy it. Most people fear loss more than they desire gain. Customers want your product or service to enjoy the benefits it provides. They will want it even more when you remind them of what they lose by not buying it.

2. Use Pleasant Surprises to Close Sales

An unpleasant surprise can kill a sale. But a pleasant surprise can help close a sale. For example, adding an unexpected bonus immediately before your prospect takes the last action to complete a sale will eliminate any last minute hesitation.

3. Provide Fast Delivery - Even When You Can't

The faster you can deliver your product or service the more sales you will get. If you cannot deliver all or part of your product immediately, add something to the purchase that you CAN deliver immediately. It could be as simple as a series of helpful tips related to your product posted on your web site ..available only to new customers.

4. Make Buying Easier

Every non-essential action in the buying process is an opportunity for customers to reverse their decision to buy. Look for ways you can make your buying procedure easier and faster. For example, many marketers use a multi-step shopping cart to get online orders when a simple online order form would do the job with just 1 or 2 quick clicks.

5. Improve Your Offers without Lowering Your Price

You don't have to reduce your price to improve your offer. Instead, simply load it up with bonuses. Make sure your bonuses have a high perceived value to your customers ...even if they cost you little or nothing.

6. Keep Your Advertising Up to Date

If you never make any changes in your advertising, your sales will eventually decline. Don't abandon advertising that's working - but do keep trying to improve it. And regularly test new advertising to see how it works for you.

7. Outsmart Your Competitors with Alternative Marketing

Look for some alternative marketing methods your competitors are overlooking. That's how one internet marketer discovered direct mail postcards. They proved to be a highly effective and very low-cost way to generate traffic to her web site ...while concealing her marketing activity from competitors.

8. Neutralize Customer Complaints Quickly

Handle customer complaints quickly and with a positive attitude. Strive to preserve your relationship with the customer instead of your immediate profit from them. They will reward you with repeat sales and referrals instead of punishing you by telling everybody they know about their unhappy experience ...causing you to lose future customers.

Each of these 8 marketing tips reveals a proven low-cost marketing tactic many other small businesses have used to boost their sales and profits. Integrate them into your marketing program now and you'll quickly start enjoying the same results too.

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Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas,

One-Minute Guide To Achieving Anything
By © 2006 Russ Dalbey
The Dalbey Wealth Institute
http://www.notenetwork.com/

It's about that time when we start to forget what the heck we even resolved to do this not-so-new-anymore year. I see it around the office. People who had big goals, like quitting smoking, are starting to give up.

"Oh well... maybe next year."

NO! Give me a minute first.

Obviously, being the goal-oriented guy that I am, this kind of thing makes me a little angry. So, let me take a minute to stop your would-be abandonment of your resolution with a little bit of advice.

Listen - no matter how far you are from your resolution after a month and half, you DON'T have to give up. You just need to refine....

People ask me the same question all the time: "What's your secret to success?"

And let me tell you... the answer is really darn simple!

I plan to succeed.

It sounds simple, right? Yet it's often the most overlooked element to success. Since I caught you in time, you have a good chance to put that piece of advice on your New Years Resolutions - albeit just a little behind schedule. Here's the truth: Most people fail to follow through on New Year's resolutions for one of three reasons:

   The resolution isn't specific and measurable.
   The resolution is too extreme.
   They have no plan to succeed.

Let's look at those...

The Resolution Isn't Specific And Measurable

Too many people say things like "I resolve to lose some weight" or "I resolve to make more money." Good resolutions, but they leave too much open to interpretation. If you lose a pound, that's some weight, right? If you get a $50 bonus at work, that's some money, right? Make your resolutions - which are really just goals - specific. "I resolve to lose 10 pounds by June 1" or "I resolve to make $100 extra each month beginning in April."

(HINT: For even better results, make your resolution POSITIVE. For example, "I will run in the big 10K race this May" is better than "I will lose 10 pounds." Why? Because it gives you something to strive for - and a reward. Negative goals are HARD to fulfill because you're focusing on depriving yourself of something instead of rewarding yourself.)

The Resolution Is Too Extreme

When we set a goal and fail, we feel bad. This can discourage us from moving forward. Break things up into manageable pieces. "I resolve to be a millionaire this year" is perhaps a good goal if you already have $975,000 in the bank. But it may not be attainable for many of us. Perhaps a better goal would be "I resolve to open a new savings account and have a $2,500 balance by December 31." Challenge yourself, but don't set unreasonable expectations.

They Have No Plan To Succeed

This is the biggest problem of all. Sometimes I get the chance to talk to people who purchased one of our courses but never built a business. When I ask them why, it usually comes down to "I just didn't do it." You have to have a plan to succeed, even if you start small. If you want to write a book, plan to write at least 15 minutes each day. Before long, you'll have page after page completed. Big projects - and resolutions for that matter - don't get completed in one day. You have to plan to work toward your goal each and every day.

Try these three simple steps with one of your New Year's resolutions (or any other goal you may have) and I think you'll be surprised at the results.

Warmly,
Russ Dalbey

*** As the CEO and founder of The Dalbey Wealth Institute, Russ Dalbey has authored dozens of best-selling books and articles on the cash flow business. A highly sought-after public speaker on the topics of wealth, success, and personal motivation, he is a self made, self-educated multi-millionaire. The Dalbey Wealth Institute: http://www.notenetwork.com/