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"Your Home Business Coach Ezine"
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Thursday April 27, 2006
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Watch For A Natural Environmental Facts Sun., Wed, Friday
with Monday's Ask Lena Health Q &
A!
This Ezine is available by subscription only. Your
Home Business Coach does not make its list available to
third parties. All subscribe and unsubscribe information
can be found at the end of this issue. The Mission of this
Ezine is to help you grow in business and in health!
Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
Are you having a
good week? I am... Today's Business Tip is in response to a
couple of people who have asked the question "Why publish a
newsletter/ezine?" I know that when one or two ask the same
question several have that question but aren't asking it and
I find that David's article best explains the reason for
one... Jan has a bit of "business coaching" information that
is quite important to a successful home business or any
business for that matter so don't miss it...
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to others.
Get the real scoop first at
http://hoaxbusters.ciac.org/HBHoaxCategories.html
Does a website sound too weird to be true?
Find out if it is
Click
Here
======================
MOTIVATIONAL THOUGHT
======================
We
often think of marketing as the ads we buy. Marketing is a
much bigger picture. Just about everything you do in your
business, if it is designed to get and keep customers, is
marketing. Your name, your product or service, the size and
shape of your package, and the location of your business can
all be types of marketing. The more you think of marketing
in this includes-all way, the better your business will be
at getting and keeping customers.
~ Kevin
Nunley
====================
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==========================
BUSINESS TIP
==========================
Does Your
Business Need A Newsletter?
By David Riewe
If you are not yet using a newsletter as a part of your
marketing efforts then you are missing out on potential and
existing customers becoming valuable long-term buyers.
Newsletters provide an effective tool for collecting
interested visitors' email addresses and converting them
into buyers. They also are a great vehicle for keeping in
touch with your most valued contact - previous customers.
How?
NEWSLETTERS KEEP CUSTOMERS
When you have a customer buy from you, but no newsletter to
follow up, than you are virtually handing him or her back to
your competitors. Of course, if the service was good and the
product memorable they may come back, but what if you have a
new product that your existing customer may wish to buy and
they do not know about it? What if they lose your website
address? What if they just forget about you? A newsletter
will prevent these things from happening.
HOW OFTEN?
That depends on various factors. Some businesses contact
their subscribers as often as every day, others as
infrequently as several times per year. What works for you
depends a lot on what you are selling, what information you
can give them, how often your subscribers will want to hear
from you, etc.
A good rule of thumb for many businesses is once per week.
Twice a month if you really feel that is the most you can
do. More often and the customer may unsubscribe or routinely
delete your messages. Less often and you're allowing your
competition the chance to win over your potential customer.
WHAT DO I WRITE ABOUT?
Are you very informed on the product or service? Do you have
a lot of contacts? Can you point out related products or
services they might be interested in?
You do not need a long newsletter. A sale alert or
announcement of a new service or product can do just as well
for some businesses, while others find a tips format more
suitable. Industry news or 'How to...' and 'Top 5...' topics
are a good idea and always try to make a connection between
the newsletter and your product or service. Subscribe to
several competitors' newsletters (they will surely be
subscribing to yours). Use a
free email account to subscribe and see what they are
providing their customers.
KEEP IT CONSISTENT
It's amazing the amount of newsletters that abound online.
Because of this subscribers can forget which ones are
legitimate and which are spam.
Keep your format consistent so your newsletter becomes
visibly familiar. Also indicate that the subscriber
requested the information and provide an unsubscribe link on
EVERY issue. You must do this if you want to limit
complaints or spam reports.
Your newsletter deserves time and attention - it is the
voice of you and your business and will help you to build
relationships with your customers (and potential customers)
in a way that no other tool can.
About The Author: Discover how to Make Your Online Business
An Outstanding Success with David Riewe's FREE ezine "The
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===========================
BUSINESS COACH OF THE DAY
===========================
Know your outcome. If you have a
goal, you must be precise!
by Jan Tincher
Your mind doesn't relate to vague ideas. Your images of
achievement must be specific and precise. If you talk about
goals in generalities, you will very rarely succeed, but
when you talk about your goals in the specific, you will
very rarely fail.
Check your images of achievement. Are they specific enough?
Can you time them, check them, or measure your performance
in some way?
If your goals aren't specific, your brain dismisses them as
irrelevant. Get specific. Know what you are going to do
BEFORE you do it.
Good luck!
-----
Be a success! Let Jan Tincher, Master Neuro-Linguistic
Programmer, help you! Great articles, great strategies you
can implement immediately! Go here now:
http://www.tameyourbrain.com/success/index1.htm
##################################
Change
Your Life Information Found Below!
##################################
======================================
The Editor holds no responsibility for
URL's being correct or incorrect. Ads are simply copied and pasted as
submitted with highlight for emphasis added by editor... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not give any warranties and accept no
responsibility. The editor and publisher suggest that you exercise due diligence!
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
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We have accepted all advertisements in good
faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not give any warranties and accept no
responsibility for their honesty or integrity.
The editor and publisher suggest that you exercise due
diligence!
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Published by OLH Marketing Enterprise
2885 N. Reed Road
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928-636-9425
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