Lena Sanchez
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Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Thursday May 3, 2007
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Watch For A Natural Environmental Facts Sun., Wed, Friday
with Monday's Ask Lena Health Q &
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can be found at the end of this issue. Our Mission is to help you grow in business and in health!
Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
Advertising Options Click Here
Another beautiful sunny day in the North Central Mountains
of Arizona. Not to last, but then like everything else in
life and business change is normal and makes for never
getting bored. Change has positives and needs to be
utilized. Are you utilizing change or sitting there
complaining and getting nowhere? One small negative thought
can overpower a lot of positives so it's imperative that you
not let negativity into your life if you wish to succeed. I
handle negatives by giving it 5 minutes then toss it out of
my brain and get into a positive mode. Works well for me.
Our coaches have some more good information so glean what
you need and succeed!
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to others. Get the real scoop first at
hoaxbusters
Does a website sound too weird to be true?
Find out if it is
Click
Here
======================
MOTIVATIONAL THOUGHT
======================
"RISK TAKING" IS FREE
To laugh is to risk appearing the fool
To weep is to risk appearing sentimental
To reach out for another is to risk involvement
To expose feeling is to risk exposing your true self
To place your ideas, your dreams before the crowd
is to risk their loss
To love is to risk not being loved in return
To live is to risk dying
To hope is to risk despair
To try is to risk failure.
But risk must be taken, because the
greatest hazard in life is to risk nothing.
The person who risks nothing, does nothing,
has nothing, and is nothing.
He, or she may avoid suffering and sorrow,
but s/he simply cannot learn, feel, change, grow, love,
live.
Chained by certitudes, s/he is a slave,
who has forfeited freedom.
Only a person who risks...is free.
By Christina Henry
====================
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==========================
BUSINESS TIP
==========================
Writing The Resource Box So It Makes
People Click
By Trey Thomas
With the Internet the oft-mentioned "information
highway," it should come as no surprise that that's what
people most go to the Internet for: information. They
might be shopping, gaming, or simply doing some
research. Whatever their purpose, though, they want
their time spent to be beneficial to them.
In recent years, people have learned the benefits of
search engine optimization. As search engine
optimization has taken off, many web sites have utilized
articles to increase traffic to their sites. Some even
have created sites devoted entirely to providing
articles to be read by web site visitors; these articles
contain links leading to other sites related topics and
subjects in the articles.
For instance, some sites may feature many articles about
topics specific to that site. As visitors read the
article whose information they came looking for, the end
of the article might contain a resource box that the
reader can click on to access the author's web site. The
author's web site often sells a product or service
related to the article. For example, if the author is
talking about rotating tires in his article, the reader
can then click on the link to his web site, which might
sell tires or car parts, or provide other related
automobile industry services.
You'll usually find the resource box at the end of the
article. The resource box contains the name of the
author and a brief biography, a description of the
sponsoring site and a link to the author's web site. If
the reader likes what he or she has read in the article,
s/he may want to click on the link and find out more
about the author. In this way, traffic is driven to the
author's web site.
Like the article itself, the resource box should be well
written enough to be interesting to the reader. Although
it only takes a little bit of space, it has to have the
right content in order to encourage the reader to go to
your site.
Simply put, the benefit of having a good resource box is
that it will drive traffic to your site. Now, of course,
placing your articles on other sites is beneficial,
because it increases exposure to your site. Many
webmasters like having articles to place on web sites
because it gives them content and, if your relationship
is set up that way, they may also have an affiliate
relationship with you that they can also profit from.
For you, the benefit is that when readers read your
article, they are then encouraged to visit your web site
and thus this generates more traffic to your site.
In regard to content for your resource box, you should
focus on keywords. The keywords should be those that you
know people will be using when they're looking for the
information they originally set out to find. If done
right, your keywords will drive them to your article and
thus your resource box, again, encouraging traffic to
your site and perhaps sales as well if you sell products
or services.
Because resource boxes are so limited in space, you
should be as creative as you can with their content.
Simple eye-catching phrases that entice the reader to
click on your link are what you're focusing on.
Finally, make sure to use keywords related to your site.
It is never a good idea to mislead your customers by
using keywords that have nothing to do with your
content, product or service. Although using very popular
keywords may drive traffic to your site in the short
term, in the long term, this will be only detrimental to
you, since search engines will drop it from their page
rankings and ultimately, your customers will quit
visiting. If you can't be trusted, they will also not
buy products from you even if you sell something that
would fit their needs.
Make sure that you don't underestimate the power your
resource box has. It's small, but it can have great
influence in encouraging visitors to visit your site.
Make it an enticing and eye-catching resource box, but
never oversell your customers with it. Writing a good
resource box could make all the difference in how many
people click your link and are directed to your site.
About The Author: Trey Thomas is a frequent contributor
to PLR Article Source. He is also the co-author of the
popular new eBook. "Article Marketing For Content &
Profit". Discover this hottest new trend in making
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===========================
BUSINESS COACH OF THE DAY
===========================
The Internet Is Not Magic
Any advertising program should be geared
toward one goal and that is to make sales. Your ads in Online
Newsletters or Web Classifieds also have one purpose, and that
is to get them to request more information. Here is where your
Web Pages shine. They are your silent salespeople who are
available 24 hours a day, 7 days a week.
Have you ever noticed that in every shopping mall, there is what
is referred to as an anchor store? This is normally a large
store that attracts a lot of customers, and the other stores in
the mall benefit from the "spill over" customers that go there.
As far as your online marketing is concerned, your Web Page
should be the anchor for your sales efforts. This is the place
where you want your potential customers to go for information
about your Company. This is where you can make or break your
sale.
Many people make serious mistakes when designing their Web Page.
Let's face it - if someone comes to your Web Page, they are
looking for information. While beautiful pictures are nice to
look at, they seldom have a reason to exist on your Web Page.
Why? Because they take too long to load, a visitor will quickly
become frustrated, and then "click away" to something else - a
lost opportunity.
If you want a presence on the Web, your design goals should be
simple. You should have a page that loads quickly and doesn't
require the visitor to page down to get your primary message.
Face it - you have seconds to capture their attention. The page
should be attractive, and stimulate the person to page down, or
link to other pages. This is where you can then expand on what
you are trying to present. Once you get them to page down, or
click on a link to another of your pages, the odds are that they
will read it.
Any advertising program should be geared toward one goal and
that is to make sales. Your ads in Online Newsletters or Web
Classifieds also have one purpose, and that is to get them to
request more information. Here is where your Web Pages shine.
They are your silent salespeople who are available 24 hours a
day, 7 days a week.
So, if you want to design your own web pages or contract with
someone to do it, what should be your first steps? First -
browse the web looking for web sites that you like. If the page
loads quickly and is attractive, it is a candidate for your
design consideration - bookmark it. After you find several
examples, and if you are HTML proficient, download your favorite
and look at it with your web page design software. Can you use
the same techniques that they used?
Do not use any of their graphics or text that are included in
the web page. These are normally copyrighted and could cause you
a "heap" of trouble. If you are not HTML proficient and want to
contract with a third party, inform them of the web site you
like. This can save them a lot of false starts in their design
efforts for you.
Second - provide content that might encourage visitors to come
back to your site. This content should change on a periodic
basis, and does not have to be limited to your Web Site. A News
Ticker for example can be something you can use, as well as a
link to the Weather Channel.
Finally, you have to market your web site. Your URL and E-mail
address should not only be publicized online, but offline as
well. Put them on your letter head, your business card, your
offline advertising - anyplace where people can see them. We
send out postcards with specials all the time - you can bet they
are there. The Internet is not magic - but if you include these
basic steps, it just might be for you.
-----
Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the
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The Editor holds no responsibility for
URL's being correct or incorrect. Ads are simply copied and pasted as
submitted with highlight for saleability added by editor... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not
recommend one over another nor do we give any warranties and accept no
responsibility in regards to the ad content below. The editor and publisher suggest that you exercise due diligence!
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