Your Home Business Coach Ezine 

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Turn Words Into Traffic 
The Secret to
Non-Stop, FREE 
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7DayeBook
"How to Write and Publish your own eBook... in as little
 as 7 Days"

eBook
Secrets Exposed
How to Make MASSIVE Amounts of Money In Record Time With Your Own eBook - (Whether You Wrote It Or Not!)

Lazy Man's
 Guide
"How to Work Less... get Paid More... and have tons more Fun with your online business!"

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"Your Home Business Coach Ezine" 
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Thursday May 4, 2006

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Watch For A Natural Environmental Facts Sun., Wed, Friday with  Monday's Ask Lena Health Q & A!

This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. The Mission of this Ezine is to help you grow in business and in health!  Archives

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=> IN THIS ISSUE!
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<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
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Greetings and thank you for being an optin subscriber. 

It takes all my effort to sit here and finish this ezine today. The weather is so gorgeous and the blooms so radiant, sky so blue with white fluffy clouds floating around and I would much rather be among them but I shall control myself until I get this out to you...

Did you think about what I said about taking charge of your life. Both business and health? If you did and you are serious about it Click Here for help from those who have already succeeded
Need help with taking charge of your health Click here...

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.
 
Lena

Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first at http://hoaxbusters.ciac.org/HBHoaxCategories.html 

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MOTIVATIONAL THOUGHT
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"Most of the important things in this world have been accomplished by people who have kept on trying when there seemed to be no hope at all."
 
~ Dale Carnegie

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PAID WEEK/MONTH SPOTLIGHTS
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Reduce Stress, Stress Damage and Tension Without Drugs! Get Details Click Here

Advertise Benefits - Not Your Mug
More about marketing from BIG Mike McDaniel

So you are planning to advertise your business on cable and the ad person has suggested you do your own commercial... and you are thinking about it...

Whoa! Stop! No, No, No! Don't be another car dealer standing in front of the dealership telling the viewers his dealership is number one in the district. It ain't funny. It happens all the time and it is really sad.

People who should know better end up making a stupid advertising decision because some "gotta make my quota" sales type said "Why don't we put YOU in the ad?"

You can count the number of successful commercials starring the business owner on one hand. And it is a close-knit club you are not likely to crack, especially with the high school kids the cable outfit will send over to do the commercials.

And another thing, what is for sale? You? Does seeing your wooden movement make anyone want to come by the dealership (or plumbing store or body shop)? Not a chance. Will people notice, you bet. Your neighbor will tell you he saw you, and a whole bunch of people will be turned off by Mr. (Mrs.) Ego saying the same old tired things.

Sell benefits, not benefactors. Remember WIIFM "What is in it for me?" Not you saying "largest selection in the valley!"

Think about this for a minute; of all the local commercials you have seen, heard and driven past, the ones with the photo of the staff standing in front of the building, or the grand kids shouting something about their grampa or some guy trying to sound like Tom Bodett have not impressed you favorably one bit have they? You probably even laughed. But it looked different to you when the ad guy suggested it, right?

Ease their pain and you will gain. Sell benefits. Don't let anyone talk you into being in the commercial, or going down to the radio station to record your own, or (Yuk) putting your 40 foot mug shot on the billboard out by the sewer plant.

Plan your advertising to sell benefits and do it with professionals. You will have more traffic, sales and profits. And your face won't peel off after the billboard sits for two months without new paper.

For more about small business advertising visit, http://BigIdeasGroup.com

© 2006 BIG Mike McDaniel, All Rights Reserved BIG Mike is a Business Consultant and Professional Speaker. His BIG Ideas Group helps business grow with promotions, special reports, mastermind groups, seminars and consulting. Subscribe to "BIG Ideas for Small Business" Newsletter visit http://BigIdeasGroup.com

High Flyers

I don't care if you are in an affiliate program, are involved in Network Marketing or just trying to sell your products to a niche market. Just ask yourself this: How many of the really successful people on the web don't have their own web site?

No one is going to take you as a serious on-line entrepreneur if you are promoting a program with the URL such as: http://www.someonesmlm.com/member/script.cgi?59432 - If you have your own site however - http://www.yoursite.com - it will show you are serious.

Search Engines will strip off the script.cgi?59432, so there goes your commission right out the window. That is if they bother indexing the site in the first place.  Undoubtedly the affiliate page will already be indexed, and your page with them is most likely going to be ignored as they already have it.  They won't re-index a page if it does not contain anything new, and since you can't change it, it won't.  

With your own site you will be able to easily track which of your advertising campaigns are generating traffic and, more importantly, which ones are generating sales. Without being able to accurately track your ads, you will be wasting a lot of money and time.

Having your own site will enable you to build up trust with your clients and potential clients, something that is much overlooked these days. Everyone involved in online sales, recommends that you put contact information on your web site. You can't do this with an affiliate page, but can do anything you wish with your own.

Now here is the best part.  Suppose you join a program, and get an affiliate page that you spend a lot to promote.  If the program is
"played out', or is simply not producing, and you decide to investigate another opportunity, all the ad money you spent is wasted.  Many people are also in multiple programs, and must advertise each independently as they all have their own domain.

If you have your own site however, this is not the case.

You can choose which, and how many, programs you are promoting all from your one site. This means that if you change or add programs, there is no need to go through all your ads and change your referral URL, You just need to change yoursite.com. A big bonus is that if you do have multiple programs on your site, someone may come from one ad, see another program they like, and join that one as well.

I have only come across three arguments as to why people do not have their own dot.com's:

1) I Already Have A Site With One Of The Free Hosts.

Look at your site through the eyes of a potential client.  Do you think the banner ads the free web site provider puts on your page, enhance the information you want your potential clients to see? Go to http://geocities.yahoo.com and see if this is the image you want for your business.

2) I Can't Afford My Own Dot.Com Name And Site.

Really? You don't need many of those "bells and whistles" included by many providers, so why pay for them. You could have your own dot.com registered AND hosted for about $45 a year. That's about the cost of one fast food lunch a month. Do you really think this is too much to invest in your future?  For an example, stop by http://bitshack.com and you'll see what I mean.  

3) I Can't Design A Website.   We are not talking anything complex here, just a simple site will have dramatic results on your traffic, and sign ups. There are also an abundance of free web building programs out there. Go to: http://www.cas.psu.edu/docs/cashome/guides/htmllist.html and you will find plenty of free and low cost tools you can use. Remember you are talking about an on-line business, and this is one skill you should learn.
 
Let's talk facts.  As more and more people spend time on the web, they quickly learn that if they've seen one affiliate site for a company, they've seen them all.  They also develop a dislike of the "pop down" screens and banners of the free sites.  They also look with disdain upon free web space provided by ISP's, as there is no degree of permanence there.  

If you're going to do business on the web, people want to deal with someone who will be around for awhile, and your own web domain and site is a good indicator that you will be.   You at least are showing your prospects that you are serious about doing business on the web.

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Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday. Wednesday. And Friday. Instructions on how to place an ad are in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm