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Published Tuesday & Thursday
Lena Sanchez - Editor
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Lena
928-636-9425
Tuesday May 9, 2006
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Archives
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=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
As the week
swings along and this beautiful weather continues trying to
draw me outside and away from business I give thanks for the
ability to make the choice of giving in for a while or
staying inside. Having your home business allows choices of
the hours I work or don't work and the ability to enjoy life
to it's fullest. My wish is that each person reading this
ezine can say the same... Today's "Business Tip" may get by
you, if you stop at the first
paragraph or two,and
that would be a mistake as there is some real meat there DON'T MISS
IT! If you are ready to be successful but not sure where to
start
Click Here
and check out the library to help you get started and
beyond.
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
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======================
MOTIVATIONAL THOUGHT
======================
"Imagination is the beginning of creation. You imagine what
you desire, you will what you imagine and at last you create
what you will."
~ George Bernard Shaw
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BUSINESS TIP
==========================
Ten Simple Things That Helped Make Me Millions
Byatt DeAngelis
I've had my own business since I was 9 years old. I've
started, bought, sold and helped out in many different kinds
of businesses over the thirty some odd years since then.
I've done everything I've always wanted to do, and I've had
a lot of fun. Some of the highlights: I worked on Wall
Street, I helped take a company public and I threw one of
the biggest VC names in the country out of my office. I've
worked with some of the biggest names in the online and
offline space, and I've seen the insides of a lot of the
biggest companies in the US.
I made my first million the old fashioned way - I worked my
butt off. And I've got a lot to show for it, for which I am
both humble and grateful. Understand this - I am a
successful entrepreneur and I am proud of it.
Why am I sharing all of this with you? I'm getting there.
People always ask me if I have any advice for being
successful. They ask if I could name the things I think have
contributed the most to my success. I'd like to share my
observations from thirty years of business experience. They
are applicable both online and offline. Here are my top ten
tips for success:
1. Always make sure all of your emails and phone calls get
returned. I make a lot of contacts and requests via email,
phone or even in person. I am absolutely shocked at the
number of people who don't bother to return the request. It
is classless and disrespectful to ignore someone's request,
and it makes them angry. Angry people tell other people how
you have wronged them. The fewer people out there talking
ill about you the better.
When I was at Modem Media I got between 1000 - 3000 emails a
day. I was buried in emails. My assistant went in and
cleared out emails when she could, forwarding the ones she
knew she or one of my underlings could handle. But she left
the rest for me. I would spend at least an hour a day
returning them. Sometimes all I said was Call so-and-so or
Thanks for the heads-up, but most of them got answered. The
priority was clients, then managers then normal people. If
you're not going to answer correspondence from clients or
peers, don't give anyone your email address. Funny thing
about most of us... if you have an email address and invite
us to use it, we expect an answer. I've written three emails
to Darren Rouse at ProBlogger.net. He has not answered a
single one. While I think some of his stuff is pretty good,
I find his unresponsiveness disappointing and I don't find
him as authoritative as I used to.
I sent an email to the President of Staples (the office
supply chain) on a Saturday afternoon a few years ago. I got
a personal response from him the next day (Sunday), and we
resolved my problem with the help of one of his EVPs. If he
can respond to one of my emails, so can Darren Rouse.
2. Help anyone who asks. It doesn't matter what it is - if
someone asks you to help them and you can do it, do it.
Whether it entails rolling up your sleeves, writing a check,
giving some valuable time or just answering a question from
someone who doesn't know as much as you, suck it up and do
it.
3. Always know more than most people about your industry or
business. I've always been a technologist, so this has been
engrained in me since I was 16. Read about things in your
field every day. Go to a seminar or trade show every now and
then. Participate in discussions or forums, on or off-line.
It will keep you connected to the people in your industry
and make you a guru. The Internet is an amazing tool for
getting this done.
4. Treat your employees like gold, because they are. In my
own businesses my employees get away with a lot. They are
well paid, get surprise perks all the time and can come and
go as they please. Some take advantage, but they don't last
long. Being a jerk to your employees will always come back
to bite you. It will also mean that you'll get hosed a few
times, but you probably would have anyway.
Make the workplace fun, comfortable and as casual as you
can. Show your employees by example how you want them to
treat customers and co-workers. They are going to follow
your lead. If they hate coming to work it will show in what
you produce.
At Modem Media I organized a yearly barbeque in the front
parking lot. We had pork, BBQ sauce from Texas and lots of
other stuff I'm not going to get into here. It was a small
gesture but it went a long way.
5. Acknowledge everyone who helps you advance, especially
those who did not gain from it. This is another thing that I
am shocked more people haven't caught on to. I said in an
earlier post that I regularly comb my log files for people
who have social bookmarks pointing to this blog site and
send them a quick email thanking them. I stopped counting
the number of people who email me back shocked that I would
take the time to thank them. Why shouldn't I? They took time
out to help promote my blog, and got nothing in return. A
thank you acknowledges their time and effort and solidifies
them as an ally. Trust me... you need all the allies you can
get.
6. Befriend your competitors. This is another one that
should be second nature. Yes, you are all competing for
customers, but you're all frogs in the same pot of boiling
water. I own the biggest wine shop in my hometown. If we
don't have something that a customer wants we will call
another shop and see if the customer can get it there. It
was a shock to both customers and competitors that I would
send customers to another store. It say it's good for the
customer, so it's good business.
7. Keep your sense of humor... it's huge. My second day at
Modem Media I was sent to John Hancock's Boston HQ. Modem
had been working on Hancock's online/offline strategy for
months. It wasn't finished and there was a lot of tension.
After two days me and the head marketing weenie were called
on the carpet by a screaming middle manager.
She said You have been disappointing me for two months! and
continued reaming us. I waited a few beats and said Excuse
me... I have only been disappointing you for a couple of
days. Color drained from the marketing weenie's face, but I
could tell the client was trying hard to keep from bursting
out in laughter.
8. Overdeliver to your customers, let them know you are
watching out for their business, and treat them like
friends. I spent a lot of time on the Compaq campus in
Houston. We were competing with Price Waterhouse for Compaq
Direct's technical business and PW had the ear of Compaq's
CTO or CFO or some such person.
But I had the trust of the person directly under that exec,
and he was the one doing the work. My team was on top of
everything, and we covered his back. He knew he could count
on us, and he knew that we could help him navigate the
jungle. We lost the account for a while, but we still had a
retainer for me to fly in once a month to help out. I would
fly out there, we would have lunch and I would fly back.
Sometimes the conversation was technical, sometimes it was
marketing-related and sometimes it was purely personal.
We eventually got the contract back because my guy knew we
were part of his success, and he knew he could count on us.
9. Get a hobby, hot tub, motorcycle, drag race car,
whatever. You need a transition away from business to
something else. Make sure you have one. It will give your
mind an opportunity to disengage and allow you to background
process all of the stuff you are thinking about. Moving
stuff from the conscious mind to the subconscious mind is
like exercising using different muscles - it will help get
results. I can't tell you how many times I have resolved
problems while riding on my motorcycle.
10. Be very careful who you choose to advise you, but have a
go-to team, and always defer to someone smarter than you.
People mean well, but it takes far less courage to poke
holes in someone's idea than it does to accentuate the
positive. Keep some solid advisors around you. I have a team
of all-stars that includes my wife (very practical), my
attorney (one of the best business attorneys in the US), my
other attorney (one of my good friends and another practical
guy), and my accountant (very serious but very financially
adept).
I think I know everything and I will defend my positions
viciously. All of my advisors are smarter than me about
something, and often they can convince me to go to their
side because I remember that.
One last observation - don't give up.
Regardless of the crap you read about getting rich quick, it
doesn't happen that way most of the time. Some of us make it
look easy, but it isn't. That doesn't mean you can't do it.
About The Author: Matt DeAngelis runs
http://www.AffiliateBlog.com. Matt is the former CTO of
Modem Media, a pioneer in the Internet ad space. As a foot
soldier in the Internet revolution, Matt devised the
technology behind many of the most successful ad campaigns
of the time. Affiliate Blog offers insights on Marketing and
the top Affiliate Programs on the Net.
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===========================
BUSINESS COACH OF THE DAY
===========================
A Champion's Path to
Achievement
By Kathleen Gage and Lori Giovannoni
We design our life with specific goals, plans and actions
for achievement. Yet, in a moment all can change. We are
then left to ponder the question, "Have you chosen your life
path, or has it chosen you?"
Even with the best laid plans there comes a time when our
greatest ahievement is to surrender to that which life has
put in front of us. Surrender with a sense of acceptance not
defeat.
Acceptance of the inevitable often leads us to our most
profound achievements, left to discover a purpose that may
have been buried deep within our spirit. Like the tides,
achievement has an ebb and flow.
Our greatest achievements reside in the art of possibility.
The possibility that regardless of what circumstances we
find ourselves immersed in we maintain our beliefs, we
continue to grow, learn and expand as a direct result of the
situation.
Possibilities, like people, require nurturing and a place to
grow. Our minds house all possibilities, but access to them
calls for a particular kind of self-love and personal
knowledge. Knowing how and when to call forth the
possibilities of your day or your life is an art. There are
no project plans, goal setting courses or prioritized lists
that will teach us to reach into ourselves and elicit the
possibilities of our being.
This is personal work; the personal work of self-care, both
simultaneously powerful and fragile. Possibility must be
cultivated until there is a strength that allows it to stand
on its own.
No matter how much evidence we have that life is full of
uncertainty there are those who do all they can to achieve
constant certainty. It is the very uncertainty of life that
has us love with intensity, live with passion and cherish
the moments that may have passed unnoticed if each moment
were guaranteed to be followed by the next. It is the
uncertainty of life that pushes us to achieve.
Uncertainty may well be the catalyst to become our greatest
self, achieving that which we otherwise would not have. It
is that which allows the ordinary to become extraordinary,
the average person a champion in their own right.
A champion is one who understands that time is fleeting and
life is rich with possibility. A champion is a champion
first in their mind and heart long before they are a
champion in their sport. We are all champions in the making.
All we have to do is believe.
Portions of this article are from the newest book by award
winning keynote speakers, authors and entrepreneurs Kathleen
Gage and Lori Giovannoni, entitled The Law of Achievement,
Discover Your Purpose, Possibility and Potential. For a very
limited time you can get your own copy and receive over 100
Bonus gifts worth thousands of dollars by visiting
http://www.lawofachievement.com/special.htm
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