Lena Sanchez
Editor & Publisher
E-books To Build
Your Online Business Faster
Turn Words Into Traffic
The Secret to
Non-Stop, FREE
Targeted Traffic!
7DayeBook
"How to Write and Publish your own eBook...
in as little
as 7 Days"
eBook
Secrets Exposed
How to Make MASSIVE Amounts of Money In
Record Time With Your Own eBook -
(Whether You Wrote It Or Not!)
Lazy Man's
Guide
"How to Work Less... get Paid More...
and have tons more Fun with your online
business!"
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Published Tuesday &
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Special!
editor@envirodocs.com
928-636-9425
Tuesday May 10, 2005
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This Ezine is available by
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Coach does not make its list
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subscribe and unsubscribe information
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The
Mission of
this Ezine is to help you grow
in business and in health!
To read back editions Click Here
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Showcase of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS'
REMARKS
================
Thank you for
subscribing and reading Your Home
Business Coach!
With
our garden in and the sun shining on it
we can look forward to the harvest of
those fantastic organic vegetables in
just a few short weeks some in days. How
does this pertain to business? Well,
just as in gardening the vegetables
don't just appear it takes preparation
of the ground through the winter, spring
preparation all preparing for the summer
crop, so too does your business require
preparation in order to reap the
harvest. Are you prepared or did you
just set up a website and expect people
to come? If so your website just got
lost in the Sahara of the www and unless
you prepare for launch and business
you've wasted time, energy and money.
Get your advertising out there and let
the world know so you can find your way
out of the WWW Sahara desert... Set your
goals, set aside monthly $$ for
advertising, learn how to write copy for
ads and drawing people to your
website... Make sure your keywords are
in sinc with your website... Simple but
not easy...
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to
others.
Get the real scoop first a
http://hoaxbusters.ciac.org
Does a website sound
too weird to be true?
Find out if it might be
Click Here
======================
MOTIVATIONAL
THOUGHT
======================
"Twenty years from
now you will be more disappointed by the
things you didn't do than by the ones
you did do. So throw off the bowlines.
Sail away from the safe harbor. Catch
the trade winds in your sail. Explore.
Dream. Discover."
~ Mark Twain
=====================
SHOWCASE
TODAY
=====================
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==========================
BUSINESS TIP
==========================
"Zero Cost" Online
Business
How Much is Enough? One
of the most vexing questions in running
a home business is how much to spend on
advertising. While five percent of sales
might be a formula, "as little as
possible" seems to be the standard used
by many startup ventures. People sign up
as an affiliate with someone and think
the world will beat a path to their web
site.
In poker, the serious gamblers know if
you don't have the cost of the ante, you
can't expect to win. The same rule
governs advertising -- you should not be
in a business unless you have sufficient
resources, to at least have a chance of
success.
One of my regular surprises is a startup
business, which has not planned for the
costs of regular, on-going contact with
their prospects -- advertising. One
doesn't have to know a lot about the
market to spot a loser in this category
-- if a business has no war chest for
marketing, it will fail. It's just a
question of how long it takes, and how
much it ultimately costs.
A sure sign of impending failure is what
I refer to as the "zero cost" syndrome.
Even a cursory look at your email will
give you enough examples. Someone,
usually new to computers, joins an ISP
such as AOL, and find they are getting a
lot of ads in their email. Many of these
ads promise great riches with little or
no work, and they get hooked.
They have heard however about spamming,
so they find a free email provider; who
cares if they lose that. They get some
free web space -- why not, the cost is
right -- and they are in business, or so
they think.
Ad budgeting is one measure of
commitment. No banker knowingly backs a
new venture without the resources to
succeed. A business with a limited
budget to sell its product or services,
must survive on word of mouth, the
slowest and least reliable of all the
media available.
Those who advertise for a living ask for
enough money to get the job done.
Remember, the QUALITY of the advertising
is not affected by the budget, only the
QUANTITY purchased at a particular time.
The Internet is extremely impersonal,
and people look for clues when
considering a purchase. A "zero cost"
type of operation raises a huge "red
flag" and will seldom succeed. Would you
send off your hard earned money to
someone with a Post Office Box and a
free email account? I know I wouldn't.
The minimum you should have is your own
domain with your own email address. You
can forward that address to your ISP
address, or better yet, use an email
client such as Eudora or Pegasus which
allows you to maintain a professional
email address.
If you can't afford these minimum costs
and some consistent advertising, you
don't have the "ante" and don't belong
in the game. Someone may survive on word
of mouth with a low overhead business in
the "brick and mortar" world, but the
person with the "zero cost" online
business is simply wasting their time.
-----
Did you know that subscribers to Bob
Osgoodby's Free Ezine the "Tip of the
Day" get a Free Ad for their Business at
his Web Site? Great Business and
Computer Tips ? Monday. Wednesday. And
Friday. Instructions on how to place an
ad are in the Newsletter. Subscribe at:
http://adv-marketing.com/business/subscribe2.htm
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===========================
BUSINESS COACH
OF THE DAY
===========================
Stand Out
From the Crowd and Be Seen by
Your Potential Clients
By Iris J Chapman
One of the most suggested means
of getting traffic to a site,
especially in the early stages,
is to get involved in message
boards and email discussions on
your topic of choice. The idea
is that you can show your
expertise and therefore get
traffic to your site via your
signature file (most discussion
lists allow you to include your
signature file with your post -
a few lines with your name, site
address and maybe a very brief
description). Even though, this
is a valid tip, you should be
cautious about overdoing it.
If you post an ad for your site
on a discussion board, be sure
it is under a topic that allows
for it. Otherwise, you are
spamming and most forum
moderators will delete your
post. You have not only wasted
your time, but you have
irritated the very people you
are trying to befriend. So, this
is what you should do. Look for
people asking questions and then
answer them. Your goal is to be
seen as an expert. Even if you
don't include a signature with
your posts, you can still make a
name for yourself in the long
term.
Your goal must always be to
achieve success in your online
venture and your personal
credibility will play a major
role in this. So, when looking
at marketing on message boards
and in email discussion lists,
establishing your credentials as
an expert in your field must be
your number one priority
You want to have a
distinguishable brand that
identifies you and your product
- but separately. You are as
brandable as your product. It
(branding) also gives you or
your business a focus.
The very process of building a
brand forces you to clearly
delineate your vision, your
purpose, your target market,
your marketplace, your
personality, your attitude, your
preferences, and your unique
advantages (in terms of personal
genius, compelling benefits or
Unique Selling Proposition)."
In other words brand your image
as if it were a product and most
definitely brand your product.
*** Written by Iris J Chapman,
author:
mailto:iris@postwithpower.com
"Post With Power - the Message
Board Guidebook." Brand yourself
and your product with your
uniqueness and stand out from
the crowd even if you are not
selling a product of your own:
Visit
http://www.postwithpower.com
to get your copy.
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submitted... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not give any warranties and accept no
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