Your Home Business Coach Ezine 


Lena Sanchez

Editor & Publisher

E-books To Build Your Online Business Faster

Turn Words Into Traffic 
The Secret to
Non-Stop, FREE 
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7DayeBook
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Lazy Man's
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"How to Work Less... get Paid More... and have tons more Fun with your online business!"


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"Your Home Business Coach Ezine
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Thursday May
11, 2006

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Watch For A Natural Environmental Facts Sun., Wed, Friday with  Monday's Ask Lena Health Q & A!


This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. The Mission of this Ezine is to help you grow in business and in health!  Archives



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=> IN THIS ISSUE!
============================

<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
================

Greetings and thank you for being an optin subscriber. 

Our two coaches today have some great insight into business that you may or may not know. Don't miss reading either one of them.

Library to Successful Home Business Click Here

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.
 
Lena


Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first at http://hoaxbusters.ciac.org/HBHoaxCategories.html 

Does a website sound too weird to be true? 
Find out if it is Click Here


======================
MOTIVATIONAL THOUGHT
======================

"Go confidently in the direction of your dreams. Live the life you have imagined." 

~ Henry David Thoreau


====================
SHOWCASE SPOTLIGHT
=====================
 



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==========================
BUSINESS TIP
==========================

Fraud-Proof Your Online Business
© Jim Edwards - All Rights reserved
http://www.thenetreporter.com 

I know a business that had their website hacked, their entire customer database hijacked, and thousands of customer credit card numbers stolen at the same time.

In the following months, the hackers did their best to steal as much as they could from this business through a number of "phishing" scams and direct email campaigns to their customers posing as the business.

After many months of heartache, expense, and lost sleep, this company was able to clean up the mess and the hackers moved on to greener pastures.

What's the lesson for all of us?

Whether you operate a multi-million dollar e-commerce empire, or generate part-time income with a small eBay or ebook enterprise, the following tips will help you fraud-proof your online business before it's too late!

~ Protect Your Passwords ~
Never share passwords for sensitive applications such as web hosting, email, PayPal, bank accounts or anything else with anyone.

If you must share hosting passwords with web designers or programmers, change the password immediately after they complete work.

Change all your sensitive passwords on a monthly basis.

~ Use Proven Service Providers ~
Custom programming is great until someone figures out how to hack an unproven system.

Using credit card and shopping cart providers like ClickBank, 1ShoppingCart, Authorize.net, and PayPal greatly reduce the chances that your sensitive data will get hacked and stolen online.

~ Shred Everything ~
A good, cross-cut shredder rates just about the best investment you can make in online security.

Before throwing anything away, shred it!

The shredding list includes bank statements, check stubs, lists of names and emails, printed emails, and anything else that can lead someone back to you, a customer, an account, or where you go or what you do online.

~ Fight The "Clone Wars" ~
Keep an eye out for illegal copies of your website posing as you or your business.

If you find someone posing as you online, the easiest way to shut them down is a direct frontal assault.

Contact their hosting company, their credit card processor, and their domain name registrar about the illegal activity.

Threaten to sue them (the provider) if the illegal activity does not cease immediately.

~ Troll eBay ~
Regularly check eBay for people selling bootleg copies of your products.

Set up automated searches to email you any time a listing gets placed with your name, product name or any reference similar to your product.

Sign up with eBay's Vero program to get the offenders shut down immediately with a simple email from you.

~ What Mom Always Told You... ~
"Never talk to strangers!"

That means NEVER give ANY information to anyone via phone or email, especially if they call you! Oh, guess what?

Your bank, hosting provider, email service, ISP, and PayPal already know your username and PIN#... they don't need to call or email you to ask you to confirm it.

~ Additional Tips ~
Never leave your physical mail (incoming or outgoing) in your mailbox overnight.

Don't share any sensitive information with anyone who doesn't need to know it.

Be careful of any shareware you download and use because it can contain spyware and even viruses intended to steal critical information.

Use common sense and never think you're invulnerable to an attack that could derail your business with one little misstep.

--
Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use free articles to quickly drive thousands of targeted visitors to your website, affiliate links, or blogs... Need MORE TRAFFIC to your website or affiliate links? "Turn Words Into Traffic" reveals the secrets for driving Thousands of NEW visitors to your website or affiliate links... without spending a dime on advertising! Click Here> http://tinyurl.com/3bwpk


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===========================
BUSINESS COACH OF THE DAY
===========================

Don’t Be Dense ­ Writing Keyword Rich Text To Effectively Promote Your Website
By Anton Cheranev

When you are looking for a way to effectively promote your website, you will find both expensive and inexpensive options. One of the most popular inexpensive options today is to use keyword rich text. When someone is looking for something on the web, they are most likely to use search engines such as “Google” to find what they need. The goal as a website operator is to get most of this traffic right to your website. With thousands of people conducting searches each day, there are thousands of potential consumers and web users to direct to your site. With keyword rich text, there is a better chance that these searchers will indeed be directed to your site through search engines.

Keyword rich text is basically articles of text that contain high numbers of a keyword or keywords that pertain to the subject chosen. To be clearer, if you have a website about fishing, then for search engines to direct web users to your site, you might include articles with words such as “fishing”, “fish”, “tackle”, “lure”, or “boat”. If someone were to type one of these particular words into a search engine, your site would likely come up near the top if you include these words in large amounts on your site. The more you repeat the word the user types in the search engine, the more likely they will see your site as an option for them to click on. Your articles may seem a bit redundant, but it really pays off to use as many keywords as you possibly can, without compromising content.

Another way you can use keyword rich text to effectively promote your website is by submitting articles to databases. This is great for the website operator that would rather not bulk up their website with lengthy articles. The basis of this task is to write keyword articles and submit them to various free article databases. Throughout the articles, or at the bottom of the text, include information about and a link to your website. When someone searches for the keyword within your text, the article will be brought up. As they read the article, they will have the opportunity to visit your page through the link for more useful information. This is a great idea, especially when you have a retail business online that would look ridiculous with a large amount of text included. It gives you the space to store the text somewhere else (the database), but still allows you to reap rewards from your articles.

Once you’ve decided writing keyword rich text is the best way for you to effectively promote your website, you will need to come up with appropriate articles to use for your task. If you feel qualified enough to write the articles yourself, then you can certainly do so. If this is your plan, you will first need to create a list of keywords that you feel are most relevant to your website. When doing this, be sure to think from a web user’s point of view. Think about the words you would type into a search engine if you were looking for a site like your own. Once you come up with a list of 10 or 20, you can begin working. Develop specific subjects for each of your keywords and create original titles. Then, simply write articles between 300-800 words that contain the keyword many times. Again, the more you use the keyword and variations of the keyword, the better results you will see. Lastly, make sure you include your name, business information, and website link at the bottom of the keyword. This is probably the most important information, so don’t forget it!

If you are unsure about your writing skills, it is also possible to hire professionals to write articles for you. You can come up with your list of keywords or allow the professionals to do it for you. This is a great way to benefit with keyword rich text without the trouble of writing the articles. After purchasing the articles from a professional writer, you can then use them as you see fit. Unless you are a strong and skilled writer, you may want to consider this option. It will allow you great results and cost you very little effort. No matter how you plan to use keyword rich text, it is certain you will be glad you did!

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