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============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Showcase of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS'
REMARKS
================
Thank you for
subscribing and reading Your Home
Business Coach!
Every day I publish twelve to fourteen
subscriber's ads and I see those
promising six figures of income without
saying how much work and money will be
required to achieve that type of
success. Is it possible? You bet! Does
it take time? You bet! Can you do it?
That will be entirely up to you and how
motivated you are and how much time,
money and energy you put into it... I
can tell you that without those three
things you will not! Don't fall for fast
talk and promises unless you have time,
some money and lots of energy to work
it...
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to
others.
Get the real scoop first a
http://hoaxbusters.ciac.org
Does a website sound
too weird to be true?
Find out if it might be
Click Here
======================
MOTIVATIONAL
THOUGHT
======================
"Optimism is the
faith that leads to achievement. Nothing
can be done without hope and
confidence."
~ Helen
Keller
=====================
SHOWCASE
TODAY
=====================
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==========================
BUSINESS TIP
==========================
3 Strategies to
Market Your Business Even When There's
No Money
By Kathleen Gage
Many small and home based businesses
know they need to market and yet, have
little or no money to do so. Sadly, many
use this as a reason not to market. Even
on a limited budget you can promote and
gain visibility for you and your
business.
The following three strategies have
proven extremely effective for countless
businesses as they can for you.
1. Press Releases -
Very effective and they offer a great
deal of credibility when published. You
must have a well written release that is
pertinent to the media source you are
sending it to. You can distribute press
releases both online and off.
A quick Internet search under media
resources in your city will bring up
radio, television, newspapers and
magazines in your area. To find online
resources do a search under "free online
press release distribution." Numerous
listings will come up. Be sure to
utilize the free services when on a
limited budget.
There are services you can pay for if
you are so inclined. Two excellent
resources for both free and paid are
www.prweb.com and
http://arrivenet.com/.
Prior to writing a press release,
determine the following:
-Who is your target market?
-What is your target media?
-Who is the contact person at the media
outlet?
-What is the timeframe for submission?
-Do you have an attention-grabbing
headline?
-Do you know the who, what, when, where,
why, how?
-Do you have good quotes, research and
technical date if appropriate?
Click this link
http://press.arrivenet.com/bus/article.php/593635.html
to see how powerful a well-written
release can be.
2. Articles -
Writing articles is a great way to gain
recognition as an expert in your field
or specific industry. By providing
practical information, you can reach
targeted audiences. This can create
exciting opportunities for you and your
business.
Whatever you write about should be
something you are knowledgeable on and
your information is factual. Incorrect
or untrue information can come back to
haunt you.
Recently I read an article by someone
claiming to be an Internet marketing
expert. Their article was about gaining
visibility on the Net. To find out how
much visibility this so called expert
has I did a name search on the author.
The "expert" author had only 10 postings
under his name. Not very impressive when
other experts have thousands of
listings. The author immediately lost
credibility.
3. Presentations -
One of the most incredibly effective
ways to market your product or service
is to offer a complimentary information
seminar. When you provide great
information that is of interest to your
market you have become a resource before
you are a vendor.
By positioning yourself as a resource
you are marketing in a very unique way.
Hosting a presentation can be virtually
expense free. You can offer to do a
presentation at a staff meeting for a
client. Many large companies have brown
bag lunch speaking opportunities.
You can host a meeting open to the
public at your local library. Be sure to
send press releases to the local media
when you are offering a presentation
open to the public.
Many associations, including your local
Chamber of Commerce, are constantly
seeking presenters who can provide
timely and content driven talks that
benefit their members.
When you apply one of the three
recommendations to your marketing mix
you will gain benefit. When you apply
all three the results can be phenomenal.
Learn how to market online with little
or no money. Access FREE eBook Street
Smarts eMarketing Tips Guaranteed to
Jump Start Your Internet Presence to Put
You Miles Ahead of the Competition
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and author, specializing in low cost,
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===========================
BUSINESS COACH
OF THE DAY
===========================
What a
Billionaire Balloonist Taught Me
About Internet Marketing
Yes, believe it
or not, after 10 years' of
mastering Internet marketing I
can now safely say that being
successful at it comes down to
just one thing..
Billionaire Richard Branson, the
entrepreneur behind the Virgin
brand, is one of the world's
most successful and adventurous
businessmen. Not being
satisfied to run several highly
profitable businesses Branson
also engages in occasional feats
of courage, or stupidity,
depending on your stand point!
I read his autobiography
recently and discovered
something that perfectly sums up
what it takes to achieve success
on the Internet.
To set the scene - Branson had
called a meeting a few hours
before he and his co-pilot were
due to embark on an attempt to
fly from Japan to America across
the Pacific non-stop in a hot
air balloon. The attempt would
be fraught with countless
difficulties, challenges and
life-threatening risks. One
last pre-take off meeting was
held to talk through all
eventualities of the flight and
to discuss what Branson and his
co-pilot needed to do to survive
in each case.
After an intense 3-hours'
briefing, covering everything
that could go wrong, on this,
one of the most complex and
risky aviation record attempts
in history, Richard Branson came
away having written just eight
words into his notepad;
"Keep the fire burning - that's
all that matters."
How incredible is that? He's
faced with almost certain death
and has just been briefed on the
technical details of which
levers to pull when, which
buttons to press to escape
crashing and which actions to
take to prevent the capsule from
decompressing and yet all he
writes down is "Keep the fire
burning".
Why? Because that's all that
matters! As long as he keeps
the fire burning the balloon
will stay in the air and he will
eventually make it across the
Pacific safely, nothing else
matters.
So what has this got to do with
Internet marketing? Let me
explain..
** Do You Have The Energy To
Keep The Fire Burning?
Being honest now - how many
times have you stared at your
website and thought;
"What ONE thing can I do to get
more sales?"
You've probably thought this a
few times right? Well, you're
not alone. Unfortunately
though, too many people make the
mistake of thinking that;
- The one thing is getting a
high search engine rankings
- The one thing is getting more
subscribers
- The one thing is getting more
traffic
- The one thing is getting
accepted by Yahoo!
- The one thing is getting an
article published
- Etc.
But the point is that none of
these are the right `one
thing'! The ONLY right 'one
thing' is to do what Branson
knew - keep the fire burning.
Keep going and never give up.
We all know how easy it is to do
those tedious or those
time-consuming tasks when the
sales are flooding in, right?
But what about when nothing is
happening on your website? What
about when the sales dry up and
your phone stops ringing, what
then? What motivates you then?
Well then - you need to keep the
fire burning.
Keep on doing what it is you
need to do - as ultimately, this
is what will make your website a
success and separate it from
many around you that become
failures. The people that
achieve REAL success on the
Internet have just done one
thing. The same thing that
Branson did.
** "I've Tried Everything!"
"But Michael, nothing is working
- I have tried everything and
still I'm not making any sales!"
Really? You've really tried
EVERYTHING? How many things
have you really tried? If you
ever find yourself whinging like
this force yourself to actually
count how many different things
you have tried. I bet you'll
find it's often less than 20 and
will always be a long way short
of everything!
** So What Happened To Branson
and His Balloon?
His attempt to cross the Pacific
was abandoned even before
take-off as sub-zero
temperatures caused some of the
balloon's outer layers to
disintegrate. But did he give
up? What do you think?
He tried again two years' later
and despite freak weather storms
and his capsule catching fire he
flew 6,761 miles across the
Pacific and landed safely in
Canada having achieved the
longest-ever balloon flight in
history. He had kept the
(right) fire burning..
Michael Cheney is Author of The
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submitted... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not give any warranties and accept no
responsibility. The editor and publisher suggest that you exercise due diligence!
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