Lena Sanchez
Editor & Publisher
E-books To Build
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Turn Words Into Traffic
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(Whether You Wrote It Or Not!)
Lazy Man's
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Tuesday May 17, 2005
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============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Showcase of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS'
REMARKS
================
Thank you for
subscribing and reading Your Home
Business Coach!
Today is some really good information on
building your business so be sure and
absorb what you need. Wishing you a
successful and fast growing business...
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to
others.
Get the real scoop first a
http://hoaxbusters.ciac.org
Does a website sound
too weird to be true?
Find out if it might be
Click Here
======================
MOTIVATIONAL
THOUGHT
======================
Thinking On Your
Feet!
The shopkeeper was
dismayed when a brand new business much
like his own opened up next door and
erected a huge sign which read ... BEST
DEALS.
He was horrified when another competitor
opened up on his right, and announced
its arrival with an even larger sign,
reading ... LOWEST PRICES.
The shopkeeper was panicked, until he
got an idea. He put the biggest sign of
all over his own shop. It read ... MAIN
ENTRANCE.
=====================
SHOWCASE
TODAY
=====================
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==========================
BUSINESS TIP
==========================
How to Advertise with
Flyers
by Terri Seymour
When you first start out on your
business venture, money is usually tight
but you still need to advertise. One of
the most affordable, yet very effective,
ways to begin your advertising campaign
is with flyers.
Flyers are simply full page ads that are
distributed directly to your potential
customers. There are several ways in
which they can be distributed. You can
either make the flyers yourself or have
them made professionally, which might
not be in the budget.
There are several points to remember
when designing your flyer, just as in
writing ads or any other sales copy.
1. You want your flyer to get people's
attention, so don't just use your
boring, standard white paper. Use
bright, alive and cheerful colors to
bring out the message you are trying to
convey.
2. The flyer's purpose is to sell, not
to let everyone know your name. The
flyer is not a business card. On the
flyer, you want to highlight your
problem solving product/service. For
example: Ants a problem in your house.
We can get rid of them in just a few
hours. No more problem!
3. Use incentives and/or closing dates
to get people to act NOW! Call NOW and
get 10% Off our Regular Price!
1-800-ANT-B-Gone
4. Adding a few testimonials to the
flyer can also be very effective.
Highlight comments of past satisfied
customers. List your qualifications as
well, making sure to set yourself apart
from other similar companies.
5. Another good idea is to encourage
referrals. Having a statement such as,
" If you are not in need of our product
or service, please pass this along to
someone who is." You might be
pleasantly surprised at how many
customers this one line can bring in!
6. Don't forget about the back of your
flyer. Take advantage of this space as
well. List some of your specials,
sales, more testimonials, incentives,
etc.
7. Do not stop at one try. You MUST
follow-up!
8. Test your flyers as well. Use
different incentives, headlines, paper
colors and see which ones get the best
response.
9. Distribute your flyers in targeted
areas. If you offer a business
opportunity, try distributing them at
the unemployment office. If you offer
weight loss products, visit the local
gyms and exercise studios.
There are several ways you can
distribute your flyers, once you have
designed them and printed them out.
Post your flyers on Public Bulletin
Boards found in grocery stores,
community centers, banks, post offices,
Laundromats, etc.
Hand them out outside of targeted
buildings such as stores, unemployment
office, restaurants, etc. Never push
your flyers on anyone. If they hand it
back, smile and accept it back. Do not
block doorways or sidewalks! If handing
flyers out in stores, malls, etc., be
sure and get permission.
Parades and other public events are
great places to hand out flyers. Do not
engage in conversation, just smile and
offer the flyers. If they do not take
it, move on.
You can also distribute your flyers
door-to-door. Leave the flyers on the
doorknob, not in mailboxes!
Talk with apartment building owners,
real estate offices. People just moving
into the area are always in need of this
type of information. Check with your
town's ordinances. Leaving flyers on
people's cars might not be allowed in
your city. Be sure and know all local
laws before starting your flyer
campaign!
-----
Find tons more tips, information and
articles at
http://www.SeymourProducts.com Terri
Seymour and her husband Terry also offer
a no-cost, non-MLM home business
opportunity. They strive to help you
build a successful home business. Take
advantage of the tips, support,
resources, and more for your home &
business.
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===========================
BUSINESS COACH
OF THE DAY
===========================
Due Diligence
Most of us think
of hype as exaggerated or
extravagant claims, made
especially in advertising or
promotional material. Sometimes
it is deceptive and deliberately
misleading. While we have
become a bit immune to this
through constant exposure, it
always seems that someone comes
up with a fresh approach that is
not immediately recognized.
Con artists have been around
since the beginning of time, and
are always willing to take
advantage of another "hot
prospect". But every scam has
"red flags" and a little common
sense should prevail so you do
not fall prey to them. Let's
examine a few we get by email
everyday.
"Complimentary Vacation Package"
- this one has been around a
long time, but has now found its
way to the web. It starts off
with "Congratulations! You will
be our guest in Orlando,
Florida, home of Walt Disney
World, for 4 days and 3 nights.
All compliments of major
Vacation Resort Developers."
Reading it, you might feel you
have won a contest. In
actuality, this is not the
case. It is a high pressure
sales campaign designed to sell
you a "timeshare" vacation
package.
Another variation promises
deeply discounted vacation
packages. You pay for a package
that seems great on the surface,
but in reality is either third
rate accommodations or doesn't
exist at all.
"Guaranteed Winner" - they state
- "You're going to get one of
these top five prizes,
guaranteed!" In this scam you
normally send some information,
and either return it by email or
fill out a form on a web site.
They require that you supply
your telephone number to be
eligible. You will then be
contacted by a telemarketer who
confirms that you have been
chosen for one of the five
"valuable" prizes; however, you
must pay a processing fee for
handling, customs duties or
taxes, and you must send a check
or money order to them by
overnight mail. The prize
usually winds up being small
trinkets of minimal value,
discount coupons or vouchers,
worth far less than what you
paid.
Or, you might receive an e-mail
informing you that your order
has been received and processed,
and your credit card will be
billed for the charges. The
trouble is, you haven't ordered
anything. They contacted you
using bulk email, using inactive
return addresses which prevent
you from refuting the orders by
email. They do provide a
telephone number in the area
code 767, which is actually in
the West Indies. They try to
keep callers on the line as long
as possible, and you are
reportedly billed as much as $25
per minute. Be aware that your
local telephone company may bill
for services provided by other
companies, and not be able to
provide you relief.
Another current scam floating
about the web offers you a cut
of stolen money from Nigeria
that was stolen and they need
your help getting the money out
of the country. They of course
want a cut of the money that
they claim will be wired to your
personal bank account. You of
course are expected to pay them
their share up front. The money
however never arrives in your
bank.
One group sends hundreds of
thousands of unsolicited emails
to people directing them to web
sites promoting the Mega$Nets
and MegaResource programs. When
you visit one of their web sites
you can download copies of the
software program which contains
a list of five names and
addresses. The software program
and web sites direct you to send
twenty dollars to each of five
people listed in the software in
order for you to get yourself
placed at the top of the list of
names. This is simply a
variation of the old fashioned
chain letter. Actually, there
are a lot of chain letters
floating about the web and all
should be avoided.
Another email promises
guaranteed Credit Card approval!
One group offered Visa cards to
the credit-challenged "to put
you back in the mainstream of
financial life in high style" at
an interest rate of only 4.9%.
How? Through the magic of using
offshore banks in tax haven
countries. There is however a
$100 processing fee and $25 per
month charge regardless of use.
Some people really believe that
they have been selected to be in
the Internet Version of "Who's
Who". This one started years
ago and was sent to every
company executive in the country
- They will include your listing
at no charge - oh, would you
like a copy? "Send $98 to us
and it will be delivered to your
doorstep."
There is no way to adequately
cover all the scams that
permeate the web. Before
jumping into any of these "make
a million while you sleep"
plans, use a little "due
diligence" and check them out.
The money you save will be your
own.
-----
Did you know that subscribers to
Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad
for their Business at his Web
Site? Great Business and
Computer Tips - Monday.
Wednesday. And Friday.
Instructions on how to place an
ad are in the Newsletter.
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The Editor holds no responsibility for
URL's being correct or incorrect. Ads are simply copied and pasted as
submitted... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not give any warranties and accept no
responsibility. The editor and publisher suggest that you exercise due diligence!
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We do not give
any warranties and accept responsibility
for their accuracy and honesty. The editor and publisher
suggest that you exercise due
diligence!
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