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Turn Words Into Traffic 
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How to Make MASSIVE Amounts of Money In Record Time With Your Own eBook - (Whether You Wrote It Or Not!)

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"How to Work Less... get Paid More... and have tons more Fun with your online business!"

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"Your Home Business Coach Ezine" 
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Thursday  May 18, 2006

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Watch For A Natural Environmental Facts Sun., Wed, Friday with  Monday's Ask Lena Health Q & A!

This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. The Mission of this Ezine is to help you grow in business and in health!  Archives

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=> IN THIS ISSUE!
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<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
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Greetings and thank you for being an optin subscriber. 

As the beautiful white fluffy clouds and sunshine beckon to me through my office window I marvel at the freedoms I have gained by working at my home business... I can take a few minutes and go bask in the sun while admiring the fluffy white clouds and enjoy a good book while taking that time for myself. I can work later or earlier, whichever I wish and still be successful financially and health wise while having peace of mind. What more could I ask for? If you haven't taken that leap of faith, think about it and learn from today's coaches what they have to pass on that will help you on that path... Just know I did not get to this place in a day, week, month or year, it took time so prepare for that... Have a great day!

Library to Successful Home Business Click Here

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.
 
Lena

Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first at http://hoaxbusters.ciac.org/HBHoaxCategories.html 

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MOTIVATIONAL THOUGHT
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"Once you have thought about the special benefits of your service, pick the benefit that gives you the greatest competitive edge. Your finished marketing strategies can focus on several factors, but make sure that you have one important point that stands out."

~ Kevin Nunley

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PAID WEEK/MONTH SPOTLIGHTS
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Internet Marketing Strategies That Won't Hurt Your Savings Much
By David Riewe

Your new business will benefit a lot from various Internet marketing methods. But you don't have to spend millions of dollars just to get some decent exposure for your company. There are ways to make your business be seen and felt without doing overkill with your advertisement expenses. 
 
Make use of your online power - through Internet marketing. Here are simple methods that you may employ to boost the visibility of your business without shelling out more than what you can afford. However, these techniques need patience and some footwork to produce agreeable results. 
 
Firstly, you need a website before you can make use of these low cost Internet marketing strategies. So go create one or hire a web developer. It will display your products and services. This will be used in employing the following Internet marketing techniques. 
 
1. Affiliate Marketing 
 
This is the process of recruiting a network of smaller websites known as affiliates to drive targeted traffic to a website. Ad copy and links will be provided by the advertisers. You will have to pay a certain percentage of the sales profit to your affiliates. 
 
2. Links 
 
One of your goals should be to attain a good ranking with search engines. One way to do it is through link building. This could be done through trading links to other businesses that are related with yours. 
 
3. Newsletters 
 
Sending out newsletters to your subscribers (those who signed up for your newsletters) will help greatly in establishing a good working relationship with your customers or prospective customers. It has to be short, sweet, consistent and written for a general audience. 
 
4. E-mail Marketing 
 
As one of the best cost-effective Internet marketing tools, it stays as a very important method of keeping your customers aware of your products and services. Just make sure to avoid spamming or soon enough you will have to close down you business due to complaints. 
 
5. Articles 
 
If you put quality content in the form of articles in your website along with your products and services, search engines will have to index your website. Getting you website indexed by popular search engines means more traffic for you. 
 
6. Forums 
 
Expand your Internet network is through joining forums that mainly discusses stuff regarding or related to your products and services. Actively posting responses or answers and asking relevant information will build your reputation as that forum's member and boost your company's visibility through your signature files. These signature files are those that go with your every post. Links to your website could be included in this signature.


About The Author: Little Known Minnesota Man Making Six Figures Per Year Online, From the Comfort of Home, Reveals His Top Internet Money-Makers. http://www.push-button-online-income.com/pbi       

Attention Getter

On your website or in an ad, an image should be used as an attention getter. It should draw people in to read the words used in the ad. But remember, it is words that sell - not pictures.  Each word used in the ad should lead the person to the desired outcome.  In the case of a classified ad, the desired outcome should be to have them request more information.

Sales are seldom made from the first ad someone sees describing your product, service or opportunity.  If you can get someone to ask for more information, your ad is working and has done the first part of the job.

Anyone involved in Internet Sales without a web page is simply spinning their wheels.  Many of the web pages however are disaster areas. People get so creative in their design, they forget their primary purpose.  Once you have gotten someone to this point, it is now time to close the sale, and this is where many people "miss the boat".

Think about it - your ad had to have been effective as it got them to your web site.  They are looking for additional information.  Some people want the presentation in the quickest possible fashion, while others are willing to spend the time researching your offer.  To be effective you should try to accommodate both groups.

An effective presentation will provide a synopsis of what you want to cover.  It should also have a "link" where a person can go for in depth information.  This is definitely a case where more is better.  But you should not use words simply to fill space - they should all be carefully crafted to bring the person to your order page.

Studies have shown that one web page with internal links to additional information will usually do better. Think of these internal links as bookmarks within your page, which will quickly advance someone to the desired spot.

An image will make your page more attractive, but don't include one unless it has a purpose, and will help close the sale.  A large image that takes a long time to load will many times have the reverse effect of what is desired.  If the visitor simply "clicks away" from your web page because the image loads slowly, it is defeating its purpose.

Some guru's recommend power words like "free" or "earn without work", but these terms have been overused.  While power words may still have a place in your "teaser" ads, you should use down to earth language at your web site. The words must be vibrant and alive, driving the person toward the desired outcome.

You must learn how to write persuasive words targeted specifically to your potential customer. If your target market is professionals, write your message geared to them. Remember however that the vocabulary of many potential customers may be limited, so don't use words that will not be understood by the average person. Avoid the use of terms that will not be known by your prospects.

Your text should be written in a black, legible font with a light background, preferably white.  While yellow text on a black background is
"cute" you should avoid using fancy fonts or backgrounds that are difficult to read - people will simply "click away".

Remember - every word you use should have one specific purpose, and that is to lead your prospect to buy what you are selling. When writing sales copy, use words like "you" and "your" - write as if you are speaking with just one person -- one on one.

Finally, be aware that many Internet users are apprehensive about making a purchase on the Internet. You must put your potential customers mind at ease by displaying your full name, company name and contact information. This will put their mind at ease by building their confidence in you and your product. While your picture may be an attention getter, it is the words that will sell.

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Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday. Wednesday. And Friday. Instructions on how to place an ad are in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm