
Lena Sanchez
Editor & Publisher
E-books To Build
Your Online Business Faster
Turn Words Into Traffic
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============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Showcase of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS'
REMARKS
================
Thank you for
subscribing and reading Your Home
Business Coach!
I
do hope you are finding your business
successful and fulfilling. I have two
writers today with some good advice on
how to accomplish that so read on...
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
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======================
MOTIVATIONAL
THOUGHT
======================
It's not that I'm
so smart, it's just that I stay with
problems longer.
~ Albert Einstein
=====================
SHOWCASE
TODAY
=====================
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Do You Want
a. More time with our family (quality time)
?
b. More money (financial security) ?
c. Job security (no down sizing or layoffs)
?
d. Set our own hours (fire your bosses)?
Free membership and receive ebook " Secrets to Success"
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==========================
BUSINESS TIP
==========================
Grab Your Share of
Untold Amounts of Advertising Dollars
By Kathleen Gage
If you advertise in any way, the
following information could show you how
to find and utilize untold advertising
dollars you may not be aware of.
In the mid 80's I was an account
executive for a radio station located in
Santa Rosa, California. During that time
I became very familiar with what is
referred to as co-op advertising.
Co-op advertising is a great source of
advertising dollars. And there is so
much of it available to people, yet most
people know very little, if anything,
about co-op dollars.
Interestingly, I was one of the only
reps at the station who made sure my
clients knew about this benefit. The
reason was simple, there was more work
involved in getting my clients set up,
and yet, there was financial gain for
both my client and myself by taking time
to help them stretch their marketing
dollars.
Co-oping is where you put in money for
advertising and the manufacturer of a
product you sell also puts in money.
Often it is as much as 50% of the
campaign. It is a great way to stretch
your advertising campaign and to beef up
your campaign.
Unfortunately, even though the money is
available if conditions are right, many
people either aren't aware of this or if
they are they think it's too much work
to meet the criteria. Granted, in some
cases it is, but often utilizing co-op
money is a great way to stretch your
marketing budget.
There are many co-op-advertising
opportunities available if you plan to
do advertising on the Internet. Not all
are good investments though. Check
opportunities out very carefully before
making a final commitment.
Using co-op dollars is an excellent way
to build a stronger relationship with
your retail suppliers and to generate a
lot more traffic in your store or on to
your web site. If the overflow of
business is handled correctly you will
increase your sales and profits.
The great thing about using co-op
dollars when you are dealing with
standard media is that your account rep
can handle the paperwork for you. Many
retailers hesitate using the "hidden"
dollars due to feeling intimidated by
the paperwork, the unknown.
Not only can the rep help you with the
paperwork, they can also help you to
build the campaign. However, before you
trust them completely, find out what
their experience is, what successful
campaigns they have spearheaded and get
some references. Take the time to do
some research upfront to save money over
the long run.
The reality is, if they are
professionals in the truest sense of the
word, they will be more than willing to
take much of the paperwork burden off of
you by handling it. After all, the more
value an account rep creates for their
clients the greater chance for an
ongoing business.
Co-op dollars are not limited to retail
businesses. Often, there are hidden
dollars for non-profits. There are city
and state funds that are set aside to
help various organizations increase
their visibility and reach.
One nice thing about using co-op dollars
from a large manufacturer is that brand
names do attract customers to your
business-that's why you offer them.
Advertising specific well known brands
will increase your foot traffic. Harley
Davidson has an amazing co-op program
they offer to their retailers. It is a
primary reason they have done so well.
They encourage advertising based on
specific guidelines.
It is to the advantage of an advertiser
to utilize these dollars. Manufacturers
in virtually every industry want to help
with advertising costs. They are very
aware that when you correctly advertise
their brand name product you will
probably sell more of it, thus
increasing your orders.
The disadvantage of co-op advertising
can be the restrictions set by the
manufacturer. Often, they have such
rigid guidelines about how to design the
ad that you may lose all control of
creative expression. For example, their
logo may have to be positioned in an
exact location in order for them to
co-op the campaign.
If you are working with someone who
claims to be an expert at advertising
and they know nothing about co-op
dollars they are not the expert they
claim to be. Be aware.
Areas that you need to be educated on
are program terms and reimbursement
schedules. In some cases it can take
months to receive reimbursement for a
co-op campaign. In other cases, the
company you are cooping with will send
the money directly to the media source.
Be sure to check this information out in
order not to run into a cash flow
problem.
Advantages of co-op advertising
- Extra money to advertise
- Account executive can do the paperwork
- More frequency
Disadvantages of co-op advertising
- Restrictions by manufacturer
- No guarantee it will work
- Limited creativity in ad copy
Before making a final decision, research
your options on co-op advertising. You
may be pleasantly surprised with what
you discover.
Kathleen Gage is an award winning
keynote speaker, author and business
advisor specializing in marketing and
promotions. Access Gage's FREE eBook
Street Smarts eMarketing Strategies
Guaranteed to Jump Start Your Internet
Presence to Put You Miles Ahead of the
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===========================
BUSINESS COACH
OF THE DAY
===========================
"Guaranteed
Business Success Formula"
©
Edward Thorpe
Excuse the following bold
statement:
"Your business success is
guaranteed, IF you get one
little, itty-bitty business
element right!"
If you're thinking...
"B.S...My business is complex...
There's no possible way my
success can be controlled by
only one business factor!"
If that's what you're thinking,
I say...
"Good for you. Skepticism is a
truly smart position to take in
these days of 'instant expert'
status!"
On the other hand, Read on,
you're gonna love this...
After 40 years of personal
business experience,
After close observations of the
failures and the successes of
myself and of others,
After careful considerations of
the causes and effects leading
up to individual failures and
successes,
After testing the theories based
on my considerations,
I've come to the following
conclusion,
Business success can be pretty
much guaranteed if you get only
one element right...
And, the one element?
"Match Your Business Offers To
Fit A Proven Buyer's Buying
Habits!"
Legendary copywriter, Gary
Halbert, calls it "Selling hot
dogs to a starving crowd."
Thomas Edison, perhaps the
greatest inventor of
consumer-based products of all
time, said it best:
"Find a large audience with whom
you can have easy, cheap,
frequent contact; find out what
they are in fact buying; then
sell them a better and/or less
expensive version of that."
In my words:
"Match Your Business Offers To
Fit A Proven Buyer's Buying
Habits!"
If you'll do this one thing,
test, track and fine-tune your
marketing efforts...
Your business success is
guaranteed!
---------------
About The Author:
Edward Thorpe: makes money from
selected biz opps and other
people's products everyday. See
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mailto:memo@aweber.com Visit
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URL's being correct or incorrect. Ads are simply copied and pasted as
submitted... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not give any warranties and accept no
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We do not give
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suggest that you exercise due
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