Your Home Business Coach Ezine 

     

Lena Sanchez

Editor & Publisher

E-books To Build Your Online Business Faster

Turn Words Into Traffic 
The Secret to
Non-Stop, FREE 
Targeted Traffic!

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"How to Write and Publish your own eBook... in as little
 as 7 Days"

eBook
Secrets Exposed

How to Make MASSIVE Amounts of Money In Record Time With Your Own eBook - (Whether You Wrote It Or Not!)

Lazy Man's
 Guide

"How to Work Less... get Paid More... and have tons more Fun with your online business!"

 


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Published Tuesday & Thursday with an occasional Advertiser's Special!
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Thursday  May 19
, 2005
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This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of each issue. The Mission of this Ezine is to help you grow in business and in health! 


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=> IN THIS ISSUE!
============================

<> Editors' Remarks
<>Motivational Thought!
<> Showcase of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Business Coach of the Day
<> Change Your Life Information

================
EDITORS' REMARKS
================

Thank you for subscribing and reading Your Home Business Coach!

I do hope you are finding your business successful and fulfilling. I have two writers today with some good advice on how to accomplish that so read on...

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.
Lena


Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first a http://hoaxbusters.ciac.org 

Does a website sound too weird to be true? 
Find out if it might be
Click Here



======================
MOTIVATIONAL THOUGHT
======================

It's not that I'm so smart, it's just that I stay with problems longer.

~ Albert Einstein


=====================
SHOWCASE
TODAY
=====================

 Do You Want
a. More time with our family (quality time) ?
b. More money (financial security) ?
c. Job security (no down sizing or layoffs) ?
d. Set our own hours (fire your bosses)?
 
Free membership and receive ebook " Secrets to Success"
http://tinyurl.com/2b8eo
 


==========================
BUSINESS TIP
==========================

Grab Your Share of Untold Amounts of Advertising Dollars
By Kathleen Gage

If you advertise in any way, the following information could show you how to find and utilize untold advertising dollars you may not be aware of.

In the mid 80's I was an account executive for a radio station located in Santa Rosa, California. During that time I became very familiar with what is referred to as co-op advertising.

Co-op advertising is a great source of advertising dollars. And there is so much of it available to people, yet most people know very little, if anything, about co-op dollars.

Interestingly, I was one of the only reps at the station who made sure my clients knew about this benefit. The reason was simple, there was more work involved in getting my clients set up, and yet, there was financial gain for both my client and myself by taking time to help them stretch their marketing dollars.

Co-oping is where you put in money for advertising and the manufacturer of a product you sell also puts in money. Often it is as much as 50% of the campaign. It is a great way to stretch your advertising campaign and to beef up your campaign.

Unfortunately, even though the money is available if conditions are right, many people either aren't aware of this or if they are they think it's too much work to meet the criteria. Granted, in some cases it is, but often utilizing co-op money is a great way to stretch your marketing budget.

There are many co-op-advertising opportunities available if you plan to do advertising on the Internet. Not all are good investments though. Check opportunities out very carefully before making a final commitment.

Using co-op dollars is an excellent way to build a stronger relationship with your retail suppliers and to generate a lot more traffic in your store or on to your web site. If the overflow of business is handled correctly you will increase your sales and profits.

The great thing about using co-op dollars when you are dealing with standard media is that your account rep can handle the paperwork for you. Many retailers hesitate using the "hidden" dollars due to feeling intimidated by the paperwork, the unknown.

Not only can the rep help you with the paperwork, they can also help you to build the campaign. However, before you trust them completely, find out what their experience is, what successful campaigns they have spearheaded and get some references. Take the time to do some research upfront to save money over the long run.

The reality is, if they are professionals in the truest sense of the word, they will be more than willing to take much of the paperwork burden off of you by handling it. After all, the more value an account rep creates for their clients the greater chance for an ongoing business.

Co-op dollars are not limited to retail businesses. Often, there are hidden dollars for non-profits. There are city and state funds that are set aside to help various organizations increase their visibility and reach. 

One nice thing about using co-op dollars from a large manufacturer is that brand names do attract customers to your business-that's why you offer them. Advertising specific well known brands will increase your foot traffic. Harley Davidson has an amazing co-op program they offer to their retailers. It is a primary reason they have done so well. They encourage advertising based on specific guidelines.

It is to the advantage of an advertiser to utilize these dollars. Manufacturers in virtually every industry want to help with advertising costs. They are very aware that when you correctly advertise their brand name product you will probably sell more of it, thus increasing your orders.

The disadvantage of co-op advertising can be the restrictions set by the manufacturer. Often, they have such rigid guidelines about how to design the ad that you may lose all control of creative expression. For example, their logo may have to be positioned in an exact location in order for them to co-op the campaign.

If you are working with someone who claims to be an expert at advertising and they know nothing about co-op dollars they are not the expert they claim to be. Be aware.

Areas that you need to be educated on are program terms and reimbursement schedules. In some cases it can take months to receive reimbursement for a co-op campaign. In other cases, the company you are cooping with will send the money directly to the media source. Be sure to check this information out in order not to run into a cash flow problem.

Advantages of co-op advertising
- Extra money to advertise
- Account executive can do the paperwork
- More frequency

Disadvantages of co-op advertising
- Restrictions by manufacturer
- No guarantee it will work
- Limited creativity in ad copy

Before making a final decision, research your options on co-op advertising. You may be pleasantly surprised with what you discover.

Kathleen Gage is an award winning keynote speaker, author and business advisor specializing in marketing and promotions. Access Gage's FREE eBook Street Smarts eMarketing Strategies Guaranteed to Jump Start Your Internet Presence to Put You Miles Ahead of the Competition at
http://www.streetsmartsmarketing.com/free-ebook.htm
 


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===========================
BUSINESS COACH OF THE DAY
===========================

"Guaranteed Business Success Formula"
© Edward Thorpe

Excuse the following bold statement:

"Your business success is guaranteed, IF you get one little, itty-bitty business element right!"

If you're thinking...

"B.S...My business is complex... There's no possible way my success can be controlled by only one business factor!"

If that's what you're thinking, I say...

"Good for you. Skepticism is a truly smart position to take in these days of 'instant expert' status!"

On the other hand, Read on, you're gonna love this...

After 40 years of personal business experience,

After close observations of the failures and the successes of myself and of others,

After careful considerations of the causes and effects leading up to individual failures and successes,

After testing the theories based on my considerations,

I've come to the following conclusion,

Business success can be pretty much guaranteed if you get only one element right...

And, the one element?

"Match Your Business Offers To Fit A Proven Buyer's Buying Habits!"

Legendary copywriter, Gary Halbert, calls it "Selling hot dogs to a starving crowd."

Thomas Edison, perhaps the greatest inventor of consumer-based products of all time, said it best:

"Find a large audience with whom you can have easy, cheap, frequent contact; find out what they are in fact buying; then sell them a better and/or less expensive version of that."

In my words:

"Match Your Business Offers To Fit A Proven Buyer's Buying Habits!"

If you'll do this one thing, test, track and fine-tune your marketing efforts...

Your business success is guaranteed!

---------------
About The Author:

Edward Thorpe: makes money from selected biz opps and other people's products everyday. See how by reading his email newsletter: "MEMO". Send any email to: mailto:memo@aweber.com Visit Edward at:
http://www.THGBA.Com

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The Editor holds no responsibility for URL's being correct or incorrect. Ads are simply copied and pasted as submitted... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not give any warranties and accept no responsibility. The editor and publisher suggest that you exercise due diligence! 
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