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Published Tuesday &
Thursday and an occasional Advertiser's
Special!
Click Here To Email Editor
928-636-9425
Tuesday May 25, 2004
````````````````````````````````````````````````````
Watch For A Natural Environmental
Health Facts Sun., Wed, Friday with
Monday's Ask Lena Health Q & A!
This Ezine is available by
subscription only. Your Home Business
Coach does not make its list
available to third parties. All
subscribe and unsubscribe information
can be found at the end of this issue.
The
Mission of
this Ezine is to help you grow
in business and in health!
To read back editions Click Here
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS'
REMARKS
================
Someone, again,
decided that their business could
prosper by using my email address for
their ill gotten gains and so I am
getting all these returned emails that I
did not send and they are clogging my
emailboxes. It appears that these
dishonest people are also purchasing
email lists that have a lot of emails
that no longer exist... When are these
ridiculous people going to get real and
realize dishonest spamming does not
build a lasting business? So if you
receive anything other than my ezines or
you asked a question and are expecting
an answer, otherwise know that I did not
send it!!!!
Do what you must to succeed today. As
long as it's honest, fulfilling, doesn't
cause anyone else pain or discomfort and
worthwhile!
Have a wealth building day while staying
healthy!
Lena
Reminder:
Don't Pass On Misinformation. to
others.
Get the real scoop first a
http://hoaxbusters.ciac.org
Does a website sound
too weird to be true?
Find out if it is
Click Here
======================
MOTIVATIONAL
THOUGHT
======================
"Remember the
difference between a boss and a leader;
a boss says 'Go!'
a leader says 'Let's go!"
~ E.M. Kelly
====================
SPOTLIGHT OF
THE DAY (top ad)
=====================
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==========================
BUSINESS TIP
==========================
7 Tips for Better Ads
More about advertising from BIG Mike
McDaniel
The content of advertising is basically
the same
no matter what the media. It is good and
it works,
or it is bad. Some TV ads are so clever
people
tend to remember the cleverness and
forget the
product.
Here are seven tips to help you create
better ads.
Better ads for Newspaper, Radio,
Billboards,
Cable, Yellow Pages, anything with your
name on
it.
1 It's Not About YOU.
Sell the benefits. The benefits of
coming to
your store or doing business with you
is what
the customer wants, They say "What's
In It
For Me?" Your mug shot on a 40 foot
billboard
can't answer that question.
2 Be Consistent
Pick a theme and stick with it, in
all your
print, radio and TV ads. Pick a look
and stick
with it. Every ad builds on your
brand, don't
change the concept because YOU are
getting tired
of it. The exposure level with
potential
customers is much less than with you.
3 Sell Benefits not Features. Once you
get the
customer in the door you can brag
about the
features of your product or company,
but lure
them there with a promise of a great
benefit.
"Brushless Car Wash" is a feature
"Cleaner than
new in two minutes" is a benefit.
4 Be Different.
Check your Sunday paper to see how
many ads look
alike. In the supermarket, most
mustard is in a
yellow package, most Ginger Ale has a
green
label. In advertising sameness is
suicide. Don't
look like or sound like your
competition.
5 Use a Great Headline
"Jim's Locksmith Shop" at the top of
an ad is
NOT a powerful headline, or a good
opening for a
radio ad. "We can Pick ANY lock!" or
"Locked
out? We Can Get You Back IN" are
powerful and
answer WIIFM ("What's In It For Me?")
6 Make it Easy to Find You
The best ads, in print and in the air
are
directions, NOT address. Pay
attention to ads
you see this week. "809 Main" doesn't
say much,
but "On Main Street Downtown across
from the
firehouse" is a good as a map. Note:
If your
advertising will cover several
communities (most
do) be sure to include your city or
community.
No need to use state. "On Main Street
in
Downtown Smallville across from the
firehouse"
7 Avoid Phone Numbers
With the exception of Yellow Pages
Advertising,
where people are looking for
telephone numbers,
most folks don't carry a pad in the
car or keep
one next to the TV to jot down
numbers. Remember
how hard it was to find something to
write with
when you saw something on a TV news
show that
you really wanted to call about? By
the time you
found the pencil, it was gone. Same
with
advertising. Focus on getting them to
remember
your benefits and your name. Phone
numbers are a
big NoNo.
To have the best advertising, YOU must
become the
advertising expert. Advice from the
person selling
advertising is usually tilted in one
direction and does not help you with big
picture. Become an astute observer of
others who advertise and use the best
elements you see.
For more about advertising get my
article
"15 Tips for Better Yellow Pages Ads"
Send a blank eMail to the
MailTo:15TipsYP@BigIdeasGroup.com
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===========================
BUSINESS COACH
OF THE DAY
===========================
How to Tune In Your Brain and Feel
Motivated in Minutes
by Peter Murphy
One day when I was in school, many years
ago, the school
principal wandered into our class room,
sat down and started
to talk.
He talked and talked and there was
nothing we could do to
stop him seeing as how he was in charge!
For once he actually said something that
interested me and I
never forgot what he said. Not because
he was so original
but because he was the first person I
heard saying it.
That day he spoke about the untapped
potential of the human
mind and how we are all capable of so
much more than we
realize.
And that once you learn how to use more
of this vast
intelligence you can become much more
successful.
This distinction has a special
significance when it comes to
motivating yourself. Because on those
days when you are not
motivated the solution to your problems
may seem elusive.
Even though you are capable of handling
the situations you
find yourself in...
If you could approach each day with an
attitude of demanding
more from yourself than anyone else ever
would - you would
be shocked at what you can achieve. You
would be using more
of your potential and making great
progress.
Silly tasks you have to perform then
become stepping stones
to something far grander. And problems
become opportunities
for you to grow and impress not only
yourself but everyone
else around you.
The challenge for you right now comes
down to getting
started...
Once your engine is running the momentum
will keep you going
but what do you do if you feel stuck and
unable to begin?
You need to learn how to run your brain!
All of that vast potential is not being
used because you do
not know how to activate it. When you
discover how easy it
is to become motivated you will be
amazed that something
that once seemed so complicated can
actually be so simple.
Here is something you can do right now
to experience how
your mind works - it is an application
of research carried
out by behavioral scientists in the
1970?s.
Think of something you are highly
motivated to do and then
choose something else you want to get
done which you are not
motivated to do.
Now compare how you represent these two
experiences in your mind in terms of
pictures, sounds and feelings.
Take the task you need to get done and
change the way you
think about it by giving the picture,
sound and feeling the
same qualities as the motivated
experience. i.e. picture
size and color, sound volume and pitch,
quality and
intensity of feelings.
This is difficult to do the first time
you try it but it
gets easier with practice. When you
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in a matter of
minutes. And go from feeling apathetic
to feeling energized
and highly motivated.
This time spend learning how to run your
brain will
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suggest that you exercise due
diligence!
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