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Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email
Lena
928-636-9425
Tuesday May 29, 2007
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Watch For A Natural Environmental Facts Sun., Wed, Friday
with Monday's Ask Lena Health Q &
A!
This Ezine is available by subscription only. Your
Home Business Coach does not make its list available to
third parties. All subscribe and unsubscribe information
can be found at the end of this issue. Our Mission is to help you grow in business and in health!
Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
Advertising Options Click Here
Enjoyed my respite but it's back to work! The trip was
enjoyable and short but having grandchildren around for a
while to enjoy is worth it all... That's to joy of having a
home business you can plan life around it and not plan life
around a job as most people do... This ezine is here to help
you organize your business and give you information from
those who are being successful home entrepreneurs so use
what works for you...
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to others. Get the real scoop first at
hoaxbusters
Does a website sound too weird to be true?
Find out if it is
Click
Here
======================
MOTIVATIONAL THOUGHT
======================
"What
life means to us is determined not so much by what life
brings to us as by the attitude we bring to life; not so
much by what happens to us as by our reaction to what
happens."
~ Lewis Dunning
====================
SHOWCASE
SPOTLIGHT
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==========================
BUSINESS TIP
==========================
Small Business Marketing Tips - 5 Ways To Market Your
Small Business Online
By Mario C Churchill
As small businesses naturally don't have the necessary
resources to launch huge marketing campaigns, they will
have to compensate this with resourcefulness and
innovation. If you're running a small business and
you're searching for cost-efficient marketing solutions,
here's how you can use the wonderful World Wide Web to
your company's advantage.
5 Ways to Market Your Small Business Online
Build a Website - You don't have to pay for web hosting
even if you're running a commercial website just as long
as your company can be properly categorized as a small
business. Having a company website is the means for
prospective customers to learn everything they have to
know about the products or services you're offering.
Compared to other online media, a website allows your
customers to see and hear about your offer and perhaps
interact with you as well.
Know about SEO - Your work doesn't start and end with
building a website. To make your website work as a
marketing tool for your business, you need to
incorporate SEO - or search engine optimization ?
elements in it. SEO can help your website zoom to the
top of search engine rankings and provide it with all
the exposure you need.
In regard to SEO, make sure that you focus on your
design and content. Besides needing your website layout
to be visually attractive, it must also have easily
located links to facilitate navigation. Use HTML as much
as possible as this is more SEO friendly than, say, CSS.
As for the content, refresh or update it as much as you
can because new information will always encourage old
and new readers to visit your website. Also, think about
the appropriate keywords for your website and use them
as much as possible ? without committing grammatical
errors or ruining the coherence of your content ? to
delight search engine spiders all the more.
Have a Blog - A blog is one of the most effective online
marketing tools today, and if you don't have one yet
then you're wasting a huge opportunity day after day. A
blog allows you to directly interact with prospective
customers and almost immediately update them with
anything new about your company's products or services.
To increase the marketing effectiveness of your blog,
make sure that you're writing about one topic alone.
This topic must be directly related to your company's
products or services. Furthermore, it must be something
that you know and love a lot to enable you to write in a
convincing and interesting fashion.
Build Your Network Contacts - Although websites
sometimes seem to be creatures of their own right,
always remember that a website can't really operate by
itself. It gets updated and achieves success because of
its webmaster or owner, and that person should be the
one you're concentrating on getting friendly with. Do
your best to build your network by establishing good
working relationships with other website owners. This is
a give and take situation so be ready and willing to
shell out as many favors as you hope to receive. As you
become good buddies with these people, you'll end up
exchanging links, and this, by the way, is called
affiliate marketing.
Join the Podcast Revolution - Although the popularity of
blogs is certainly not waning, that doesn't mean you
have to completely rely on blog marketing alone. There
are other marketing fishes in the Internet, and one of
them goes by the name of podcasting. Make new podcasts
regularly and insert your ads in between. You have to
make them short and interesting enough to discourage
your listeners from wasting energy just to press the
fast forward button.
About The Author: Mario Churchill makes it quicker and
easier for you to create profitable business ideas,
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===========================
BUSINESS COACH OF THE DAY
===========================
Ripe for the Picking
It seems we are obsessed with the concept of
"Bigger, Better, Faster", however in the world of technology, it
might very well be "Smaller, Better, Faster". A few short years
ago, the Pentium was the hot machine, and my first cell phone
was an absolute clunker that looked like a World War II
shortwave radio.
However, it seems that making things smaller is pretty much
restricted to the hardware. Because the capability is so much
greater, it seems programmers have gotten sloppy, and could care
less if the program runs efficiently. Gone are the days when a
program had to run in a minimum amount of memory. Unheard of a
few short years ago, a billion characters of memory is now the
standard for the Vista Operating System. Disks store more data
than ever, but in a smaller package.
But wait - we are discussing "Apples and Oranges" here. Yes,
the physical size has gotten smaller, but the capacity has lived
up to the original concept of "Bigger, Better, Faster". We are
still near the very beginning of computers and who knows what
the future will hold.
There is one thing however that will not change. The new and
inexperienced are joining in, and are ripe for the "Picking".
Like magic, their email addresses become known to the world, and
the offers start rolling in. The con artists have simply had a
change of venue, and are pursuing them relentlessly.
Some people really believe that they have been selected to be in
the Internet Version of "Who's Who". That con goes back many
years, and now there is a new audience to rope in. The old
version of someone who found money, and will share it with you
if you give them a good will deposit has changed a bit. Today,
someone has stolen money from a third world country, and want
you to help get it out. Of course, you will need to show your
good faith.
Almost every con you encounter actually predates the computer,
and has simply been brought up to date. We receive hundreds of
emails, and they all promise immense wealth in a short period of
time. And here is the best part - you don't have to work. Well,
if that were the case, we would all be sitting in our "skivvies"
and telling our boss to "forget about it".
Folks - that is just not the case. Can you earn a living on the
Internet? Sure! But guess what - you still have to work for
it. Forget about the "get rich quick" plans - they don't work.
If they did, we would all be rich.
Find yourself a "niche" that you can promote. Many people have
done this and are making a respectable living on the net. Get
yourself a domain name, build a website and market it. The
world however, will not beat a path to your door. If you don't
advertise, like any business you will not succeed. There are
plenty of places to place your ads. Some are free and others
are not.
Ezines are a good bet. They are being distributed to people who
have asked to receive the information. If they are a match for
the market you want to target, they should be high on your list.
Ezines that have a very large subscriber base, that are not a
match for your market are normally not a good deal. Advertise
in smaller ones that are.
Forget about automatic submission software that sends your ad to
FFA sites - it is a waste of money. The ad you submit, will in
all probability never be seen by a human. The only people
making any money from this submission software are the people
selling the software.
While "Smaller, Better, Faster" might be appropriate in
describing available hardware, it does not replace known and
proven marketing techniques. The fact that you can send your ad
free to large numbers of people, doesn't mean it will be read.
To make a living on the web, you still have to "earn it - the
old fashioned way".
-----
Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the
Newsletter. Subscribe at:
http://adv-marketing.com/business/subscribe2.htm
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Change
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The Editor holds no responsibility for
URL's being correct or incorrect. Ads are simply copied and pasted as
submitted with highlight for saleability added by editor... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not
recommend one over another nor do we give any warranties and accept no
responsibility in regards to the ad content below. The editor and publisher suggest that you exercise due diligence!
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