Your Home Business Coach Ezine 

E-books To Build Your Online Business Faster

Turn Words Into Traffic 
The Secret to
Non-Stop, FREE 
Targeted Traffic!

7DayeBook
"How to Write and Publish your own eBook... in as little
 as 7 Days"

eBook
Secrets Exposed
How to Make MASSIVE Amounts of Money In Record Time With Your Own eBook - (Whether You Wrote It Or Not!)

Lazy Man's
 Guide
"How to Work Less... get Paid More... and have tons more Fun with your online business!"
 

BUILD your ezine/newsletter list with the help of the following

This one adds 50 to 150 new potential customers/subscribers a day!
"EzineBlaze"

"DotCom Ads Co-op"

"Ezine Publishers Association!"
 
"Directory of Ezines "

"The Noozles
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"Subscription Rocket"

"Ads/Market Coop"

Subscribe to A Natural Environmental Health Facts & Your Home Business Coach Ezine 

Organic Herbal Repair Kits for Most Common Problems & illnesses

Master Formulas Alternatives

Ten Commandments Of Health

Published Tuesday & Thursday and an occasional Advertiser's Special!
Click Here To Email Editor 
928-636-9425
Tuesday June 1, 2004
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Watch For A Natural Environmental Health Facts Sun., Wed, Friday with  Monday's Ask Lena Health Q & A!

This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. The Mission of this Ezine is to help you grow in business and in health! 

To read back editions Click Here

============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
================

For those who celebrated the three day Memorial Weekend, welcome back to the world of work! It's evident that a lot of people were online as my subscriber base grew quite well, thank you!

A new month is beginning today. Do you have all your ducks in a row that will bring you success? It takes planning and advertising, advertising advertising to become a success... 

My email boxes becoming more crammed with returned emails from the spammer using my email addresses. Just waiting until some ISP decides that I'm the culprit... I am deleting large batches with the hope that I'm not deleting something important, so if you sent something that required an answer and you didn't receive an answer within 8 hours please resend and hope it doesn't get deleted along with the garbage...

Do what you must to succeed today. As long as it's honest, fulfilling, doesn't cause anyone else pain or discomfort and worthwhile!

Have a wealth building day while staying healthy!
Lena

Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first a http://hoaxbusters.ciac.org 

======================
MOTIVATIONAL THOUGHT
======================

HIDDEN DANGERS OF YOUR MORNING SHOWER/BATH
 
 
You wouldn't knowingly bathe in toxins every morning...or set out to ravage your lungs and sinuses, irritate your allergies, aggravate your skin, or...perhaps most horrifying of all...
 
Willingly increase your risk of cancer... would you?
 
Visit below to find out how to purify your water of chlorine and the dangerous chlorine by-products that are putting your health at risk. See water-risks Click Here
 
Solutions Lie When You Click Here

                     Internet Tip of the Week
                         by Bob Osgoodby


Click Away

They say that a picture is worth a thousand words. While this
may be true if the picture is a schematic of a complicated gizmo
you're trying to put together, it is hardly the case when it
comes to your ads.

An image should be used to get attention, and it should draw
people in to read the words used in the ad. Words sell - not
pictures. Each word used in the ad should lead the person to the desired outcome. In the case of a classified ad, the desired
outcome should be to have them request more information.

Sales are seldom made from the first ad someone sees describing your product, service or opportunity. If you can get someone to ask for more information, your ad has done the first part of the job.

Anyone involved in Internet Sales without a web page is simply
spinning their wheels. Many of the web pages however are
disaster areas. People get so creative in their design, they
forget their primary purpose. Once you have gotten someone to
this point, it is now time to close the sale, and this is where
many people "miss the boat".

Think about it - your ad had to have been effective as it got
them to your web site. They are looking for additional
information. Some people want the presentation in the quickest
possible fashion, while others are willing to spend the time
researching your offer. To be effective you should try to
accommodate both groups.

An effective presentation will provide a synopsis of what you
want to cover. It should also have a "link" where a person can
be sent for in depth information. This is definitely a case
where more is better. But you should not use words simply to
fill space - they should all be carefully crafted to bring the
person to your order page.

Studies have shown that one large web page with internal links to additional information will rank better with the search engines. Think of these internal links as bookmarks within your page, which will quickly advance someone to the desired spot.

An image will make your page more attractive, but don't include one unless it has a purpose, and will help close the sale. A large image that takes a long time to load will many times have the reverse effect of what is desired. If the visitor simply
"clicks away" from your web page because the image loads slowly, it is defeating its purpose.

Some guru's recommend power words like "free" or "earn without work", but these terms have been overused. While power words may still have a place in your "teaser" ads, you should use down to earth language at your web site. The words must be vibrant and alive, driving the person toward the desired outcome.

You must learn how to write persuasive words specifically written for your targeted customer. If your target market is
professionals, write your message geared to them. Remember
however that the vocabulary of many potential customers may be limited, so don't use words that will not be understood by the average person. Avoid the use of terms that will not be known by your prospects.

Your text should be written in a black, legible font with a light
background, preferably white. While yellow text on a black
background is "cute" you should avoid using fancy fonts or
backgrounds that are difficult to read - people will simply
"click away".

Remember - every word you use should have one specific purpose, and that is to lead your prospect to buy you are selling. When writing sales copy, use words like "you" and "your" - write as if you are speaking with just one person -- one on one.

Finally, be aware that many Internet users are apprehensive about making a purchase on the Internet. You must put your potential customer's mind at ease by displaying your full name, company name and contact information. This will put their mind at ease by building their confidence in you and your product. While a picture may be worth a thousand words, it is the words that will make your presentation effective.  If people don't "click away" you may ultimately make the sale.

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Did you know that subscribers to Bob Osgoodby?s Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday thru Friday. Instructions on how to place your ad are in the Newsletter.
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