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Published Tuesday &
Thursday with an occasional Advertiser's
Special!
editor@envirodocs.com
928-636-9425
Thursday June 02, 2005
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Watch For A Natural Environmental
Health Facts on Sun., Wed, Friday with
Monday's Ask Lena Health Q&A!
This Ezine is available by
subscription only. Your Home Business
Coach does not make its list
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subscribe and unsubscribe information
can be found at the end of each issue.
The
Mission of
this Ezine is to help you grow
in business and in health!
To read back editions Click Here
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Showcase of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS'
REMARKS
================
Thank you for
subscribing and reading Your Home
Business Coach!
As
the viruses keep zooming into space I'm
appalled at people who find pleasure in
the misery of others. That's what people
who create these viruses are doing.
Speaks volumes about their life or the
lack of one... Be sure you have a virus
protector on your computer and update it
at least every other day as these guys
are busy daily trying to wreck your
computer...
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to
others.
Get the real scoop first a
http://hoaxbusters.ciac.org
Does a website sound
too weird to be true?
Find out if it might be
Click Here
======================
MOTIVATIONAL
THOUGHT
======================
"He that is good
for making excuses is seldom good for
anything else."
~ Benjamin Franklin
=====================
SHOWCASE
TODAY
=====================
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==========================
BUSINESS TIP
==========================
Design Your Own
Newspaper Ads
more about advertising
from BIG Mike McDaniel
Many people in business lay-out (design)
their own ads. That old adage "If It Is
To Be It Is Up To Me" prevails. Do it
yourself and you may get what you want.
Many newspaper salespeople are poor at
conveying customer wants to the design
department, and slow are returning
proofs. The result is an ad with errors,
not approved by the customer.
If your expenditures will be moderate,
you might be able to afford a graphic
designer or advertising agency. It costs
nothing to find out, call a few ad
agencies in the phone book and ask for
an account rep. Explain you may be in
the market for an agency and let them
ask the questions. A quick determination
will not be long in coming.
There is a lot to be said for finding a
way for someone else to do your ads so
you can use your talents for what you do
best, running your business. Designing
your own ads (a furniture store I
visited had a complete drafting table,
magnifying light and glue pot in the
corner) is about the same as fixing your
own leaks and asking the plumber to come
by and inspect it.
Your ad will have less than eight tenths
of a second to get a reader's attention.
You must stop the reader's eye in less
than a second, and hold
it for at least three seconds to make an
impression. Think about the ads you pass
when you read the paper, You fly by some
of them faster than you can say
"one-Mississippi" (a half a second).
Collect a folder of ads that grab your
attention. Gather a list of hot words.
There are articles and lists throughout
the internet of "selling" words. Type
"Words that Sell" in any search engine.
Always Stress the Benefits
A feature is what something is. A
benefit is what it does. Advertise the
benefits of your product or service, not
the features. People don't buy something
to get a feature, instead they always
buy to get the benefit produced by the
feature.
The jury is still out on the
effectiveness of color vs the cost of
color. Look at the big boys, most don't
use color in display ads (only the car
dealers, for some inexplicable reason).
There are Already Enough Egos
Look through any paper and count the mug
shots of the owner, pics of the kids or
staff. Not to mention the photos of the
business building or award. Ego is easy
to sell to the advertisers, but it
doesn't sell the customer. The paper
uses ego all the time to sell you more
ads. The billboard people are especially
notorious for this practice. Focus on
the benefits and forget your smiling
head and shoulders shot.
Put it on the shelf
After you put an ad together, put it on
the shelf, in a drawer or file it in
your computer for a day. Don't look at
it or think about it. Wait at least 24
hours to take a fresh look. Can you
remove at least 5 words? It will sell
harder with less words. You don't read
jumbled ads, they don't either. Does it
have to be that big? Cut it by a third
and you can buy more for the same money.
Sell the benefits with class and your
advertising can be very effective.
For more about advertising, get my
article "Your Billboard is Showing"
MailTo:Billboards@BigIdeasGroup.com
©2005
BIG Mike McDaniel, All Rights Reserved
mailto:Mike@BIGIdeasGroup.com
BIG Mike is a Business Consultant and
Professional Speaker. His BIG Ideas
Group helps small business grow with
mastermind groups, seminars and
training.
http://BIGIdeasGroup.com Subscribe
to "BIG Mike's BIG Ideas" Newsletter
MailTo:subscribe-956603364@ezinedirector.net
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===========================
BUSINESS COACH
OF THE DAY
===========================
4 Steps To
Magical People Skills
by Peter Murphy
Improving your People Skills can
seem a difficult thing to
accomplish but it can be done.
Nothing is more uncomfortable
than inadequate people skills.
Below are a few basic steps to
take so that improving your
people skills becomes not only a
change but a better lifestyle
for you.
Step #1 Cut the nervousness out!
Remember people are not out to
murder or attack you, they are
just here to socialize both
personally and in business.
If that doesn't help remember
that if you are nervous then the
other person probably is too. If
you still feel butterflies in
your stomach after trying to
calm done just try and act calm.
Sometimes just acting as if you
are calm is enough to trick your
mind into feeling like you are
calm. The mind is easily fooled
so act calm and your butterflies
should follow.
Step #2 Improve the body
language in your people skills.
Crossing your arms is
subconsciously offensive because
you display a piece of
aggression, stating that you
would rather not become deeply
engaged in the conversation and
that possibly you might be
bored.
If you are seated, crossing your
legs displays the same message.
Try and keep your arms down,
hands in the pockets are fine.
Try and keep your legs down and
if you are standing don't sway.
Swaying implies again that you
are bored or that you are in a
hurry.
Step #3 Improve the conversation
part of your people skills.
Nervousness is a common
occurrence when it comes to
interacting with other people,
it doesn't have to be an
obstacle though.
Watch the conversation and don't
let those uncomfortable pauses
scare you. Remember if you are
nervous there is a good chance
that the other person is nervous
as well, so just take it easy.
Try small talk, like the weather
or the economy or things locally
that you have in common such as
the job or what's been on
television lately. When you see
the conversation picking back up
then just let it flow naturally
and if you need to guide it back
to a more important topic.
Something else to remember in
the conversation is to avoid
talking over the other person.
Watch the person's reaction and
if your are really worried about
interrupting, try and anticipate
their next move.
Above all, apologizing instead
of simply ordering the person to
continue speaking when you
interrupt is never overrated.
Being polite is the easiest way
to improve your social skills.
Step #4 Ending the Conversation.
Knowing how to end conversation
is just as important in
improving your social skills as
holding the conversation is.
Holding onto a conversation that
is clearly over, labels you as
annoying and selfish. Watch the
other person's movements and
actions. We as humans have very
subtle but dependable signs of
letting each know when we are
through.
If the other person tends to
refer to their "to do" list for
the day or are constantly
shifting their body weight or
displaying other physical signs
of boredom, let them go.
Improving your people skills can
be hard and may take longer than
anticipated based on your
anxiety level and the previous
exposure you've had to the
social world. Don't worry
though, keep trying, good people
skills are the foundation for
success!
***Peter Murphy is a peak
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