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Click Here To Email Editor
928-636-9425
Thursday June 3, 2004
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============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS'
REMARKS
================
Greetings and
thank you for being a subscriber!
Since it's the first week of the month
and this is when I choose and place my
monthly ads in different ezines/newsletters,
I thought you might use that business
process as well. If you are looking for
some tips on how to capture as much
business as possible. Almost every day I
see a lot of the NONO's written about in
Today's tip and Today's coach. Read both
for some very good tips on advertising
and writing advertising... Good luck in
your endeavors!!!
Do what you must to succeed today. As
long as it's honest, fulfilling, doesn't
cause anyone else pain or discomfort and
worthwhile!
Have a wealth building day while staying
healthy!
Lena
Reminder:
Don't Pass On Misinformation. to
others.
Get the real scoop first a
http://hoaxbusters.ciac.org
Does a website sound
too weird to be true?
Find out if it is
Click Here
======================
MOTIVATIONAL
THOUGHT
======================
" An average person
puts only 25% of their energy and
ability into their work. The world takes
its hat off
to those who put more than 50% capacity,
and stands
on its head for those few and far
between souls who
devote 100%."
~ Andrew Carnegie
====================
SPOTLIGHT OF
THE DAY (top ad)
=====================
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==========================
BUSINESS TIP
==========================
What
is Branded Email & Why You Need It!
Imagine a world in black and white. All
cars are black, all TV
commercials are black, all magazine ads,
all newspaper ads, all
advertising and marketing is black and
white. Think of how many times a day
you are exposed to a medium that is
designed to sell or market to you. Now,
think of all of these in black and
white. Welcome to email. Prepare for a
difference.
Before we go any further, what is
"Branded Email." Most
companies have never heard of this term,
understand this term or know exactly
what it is. Branded Email is email sent
out on a one to one basis with corporate
branding elements included in the
email. The branding elements can
include corporate logos, website links,
tag lines and the overall look and feel
to match the company website and/or
paper company letterhead.
Branded email is here to stay. It is an
opportunity that cannot
be missed. Under the most conservative
figures, over 7 billion
emails are sent each day. Some reports
show that number to be closer to 30
billion with an anticipated 60 billion
emails send per day by 2006.
Email is taken for granted and all
attention to this magnificent
technology is focused on mass mailing
and email marketing. Why is it that we
never think twice about the 5-10 emails
we send a day? Lets do some quick math
to illustrate the impact everyday email
can have. With 20 people in a company
sending 10 emails a day, over the course
of a year on a 5-day workweek, that
company will be sending out over 48,000
emails! 48,000 pieces of one-to-one
communications are sent as plain, black
and white correspondence. This is
equivalent to sending out 48,000 letters
on plain white paper! An incredible
missed opportunity!
Individuals in charge of their corporate
image have not placed
enough emphasis on their electronic
communications. One-to-one email
correspondence is a direct link to the
hearts and wallets of the customers. We
like to use the analogy of CPR when
dealing with email. Every email sent
deals with "C", "P", "R" - Customer,
Prospect, and Relationship. They are a
customer, a prospect, or an established
relationship. Company customers are
only customers until they have been
targeted as a prospect of another
company. With global ties and instant
communication, the staging front for the
retention and acquisition of a fan or
customer falls into the "Inbox".
Branded Email turns your plain emails
into professional
corporate representations. Today, email
is becoming one of the most important
tools a company has. With so much time
spent in creating all of the companies
marketing and advertising pieces, why is
so little spent on the tool they will
use the most? We cannot stress enough
the importance of your everyday email
and the impact it has on those who
receive it. Every company, every day,
everywhere is fighting for space in
someone's "Inbox". Whether it is a
large corporation or a small
corporation, the fight exists and in the
"Inbox", the company size holds no
bearing.
The inbox is the modern day
interpretation of a level playing
field. What lies within the content of
the message is the
perception of reality and the level at
which that company
operates. Small companies, who leverage
their inbox strategies, increase their
odds for success and growth.
Email has stayed stagnant long enough,
it is time to take
advantage of what we presently have and
make it work for us. With global trade
barriers shrinking by the day, you must
do all you can to ensure that you retain
the right to your customers and fight
the Inbox battle.
Tom Martin is the President & CEO of
OnLetterhead, a leading provider of
branded email solutions for customers
ranging from individuals to the Fortune
500. For more information on branded
email for you, visit our web page at
http://emt.onletterhead.com
or email us at
olhsales@e-marketingtech.com.
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===========================
BUSINESS COACH
OF THE DAY
===========================
7 Tips for Better Ads
More about advertising from BIG Mike
McDaniel
The content of advertising is basically
the same
no matter what the media. It is good and
it works,
or it is bad. Some TV ads are so clever
people
tend to remember the cleverness and
forget the
product.
Here are seven tips to help you create
better ads.
Better ads for Newspaper, Radio,
Billboards,
Cable, Yellow Pages, anything with your
name on
it.
1 It's Not About YOU.
Sell the benefits. The benefits of
coming to
your store or doing business with
you is what the
customer wants, They say "What's In It
For Me?"
Your mug shot on a 40 foot billboard
can't
answer that question.
2 Be Consistent
Pick a theme and stick with it, in all
your
print, radio and TV ads. Pick a look
and stick
with it. Every ad builds on your
brand, don't
change the concept because YOU are
getting tired
of it. The exposure level with
potential
customers is much less than with you.
3 Sell Benefits not Features. Once you
get the
customer in the door you can brag
about the
features of your product or company,
but lure
them there with a promise of a great
benefit.
"Brushless Car Wash" is a feature
"Cleaner than
new in two minutes" is a benefit.
4 Be Different.
Check your Sunday paper to see how
many ads look
alike. In the supermarket, most
mustard is in a
yellow package, most Ginger Ale has a
green
label. In advertising sameness is
suicide. Don't
look like or sound like your
competition.
5 Use a Great Headline
"Jim's Locksmith Shop" at the top of
an ad is
NOT a powerful headline, or a good
opening for a
radio ad. "We can Pick ANY lock!" or
"Locked
out? We Can Get You Back IN" are
powerful and
answer WIIFM ("What's In It For Me?")
6 Make it Easy to Find You
The best ads, in print and in the air
are
directions, NOT address. Pay attention
to ads
you see this week. "809 Main" doesn't
say much,
but "On Main Street Downtown across
from the
firehouse" is a good as a map. Note:
If your
advertising will cover several
communities (most
do) be sure to include your city or
community.
No need to use state. "On Main Street
in
Downtown Smallville across from the
firehouse"
7 Avoid Phone Numbers
With the exception of Yellow Pages
Advertising,
where people are looking for telephone
numbers,
most folks don't carry a pad in the
car or keep
one next to the TV to jot down
numbers.
Remember how hard it was to find
something to
write with when you saw something on a
TV
news show that you really wanted to
call about?
By the time you found the pencil, it
was gone.
Same with advertising. Focus on
getting them to
remember your benefits and your name.
Phone
numbers are a big NoNo.
To have the best advertising, YOU must
become the
advertising expert. Advice from the
person selling
advertising is usually best only for the
media
being pitched and does not help you with
the others. Become an astute observer of
others who advertise and use
the best elements you see.
For more about advertising from get my
article
"15 Tips for Better Yellow Pages Ads"
Send a blank eMail to the
MailTo:15TipsYP@BigIdeasGroup.com
** ?2004 BIG Mike McDaniel, Professional
Speaker and
Former Major Market TV News Anchor. The
BIG Ideas
Group helps small business grow with
consulting,
seminars, resource guides and sales
training.
visit
http://BIGIdeasGroup.com
MailTo:Mike@BIGIdeasGroup.com
Subscribe to "BIG Mike's BIG Ideas"
Newsletter
MailTo:subscribe-956603364@ezinedirector.net
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