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"Your Home Business Coach Ezine" 
Published Tuesday & Thursday
Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Thursday  June 06, 2006

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Watch For A Natural Environmental Facts Sun., Wed, Friday with  Monday's Ask Lena Health Q & A!

This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of this issue. The Mission of this Ezine is to help you grow in business and in health!  Archives

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=> IN THIS ISSUE!
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<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
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Greetings and thank you for being an optin subscriber. 

I'm quite sure someone out there is going to make a big deal that today can be written as 6/6/06, but never fear today is not the day written about, since the Bible say's it's the number of a man and not a number of a day... No it doesn't say 666 the day he will be born but the number with which you can recognize him... You will need to go back to the history of 331 AD and before to see how a number was assigned each person according to their title... So go about your business as though it is just another day... It is!

Library to Successful Home Business Click Here

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.
 
Lena

Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first at http://hoaxbusters.ciac.org/HBHoaxCategories.html 

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MOTIVATIONAL THOUGHT
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"The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but a lack of will."
 
~ Vincent "Vince" Lombardi (1913-1970)

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10 Strategic Tips On How To Increase Website Sales
By AKBrothers

If you already have a website or want to get one then spending time learning what your website needs to have in order to increase online sales should be your primary step you take. In this article we are going to cover some major TOP 10 points on what your website should have to consistently drive online sales.
 
1. Get the attention through clear marketing messages - Your website should have a clear message about your products or business. Show your visitors the benefits they get if they choose your product or business. Make sure that you define your marketing messages clearly for all your critical audiences.
 
2. Make your visitors feel comfortable - Make sure that your visitors will feel comfortable on your website. Use nice and creative graphics with your content. Use your main business address on your contact page and not P.O. Boxes since it won't make your business look very dependable. You should also have your phone number located on all of your pages on a visible spot. Your answering message should have the name of your business recorded on it. You are a professional right? Remember to always have your e-mail, phone number, or contact form easily accessible from all pages of your website so your visitors don't have to struggle to get in touch with you. Another good idea is to provide FAQ page to give your visitors the extra confidence to buy without having to contact you.
 
3. Create a newsletter - Provide your visitors with a newsletter that they can easily subscribe to. This is your marketing tool that doesn't cost you anything. It is something catchy that will grab their attention and make them want to sign up.
 
4. Include your specials - Make sure that you give your visitors good reasons to buy from you. When you tell your potential customer who's just looking around that you will give them the best deal in town, and to call you back before they buy. I can guarantee that if you handled the communication good they will call you back before they make a buying decision. What you say to them will always be in the back of their mind. Now don't think that you need to beat the price that they bring back to you. You can always include something extra special to the mix.
 
5. Keeping in touch with existing customers - Remember that your existing customer is more likely to buy from you again, or refer you to someone, than someone you find who in only interested in your product or business at the time. Remind your customers by phone, e-mail, or postcards about your website or business and let them know about the updates or specials that you have.
 
6. Create an online marketing campaign - Set some time aside every once in a while and keep looking for ways to promote your website. Establish new linking partners that will advertise your website on theirs. Write interesting and resourceful articles that can help other website owners to provide for their visitors. Establish your monthly budget and invest it in search engine marketing or good business related websites that will bring you quality visitors.
 
7. Improve you website graphics - Try to stay away from clip art images or something out of style because it won't have much effect. Make your graphics unique and come up with nice and catchy advertising tag lines. If you need help, hire an agency that will help you come up with the appropriate marketing messages and design eye catching advertising pieces that will seize your visitors' attention.
 
8. Perform a regular competitor and customer research - Continue doing research on your competitors and customers. Try to keep your website updated and competitive. After all, the website is your best educated and most knowledgeable salesman that works 24/7.
 
9. Customer is always right - Your customer is always right, even if they are not. It is important to acknowledge the comments or concerns your customers may have. This will allow you to improve your website in order to make future customers completely satisfied. After you have changes made, jump right back into selling again.
 
10. Choose a reliable web hosting - Don't settle for less or judge the hosting by price. You need your website to be available to the world all day everyday. Please note that there is no such thing as "unlimited bandwidth" in web hosting. Any good network engineer or technician can explain why that is.
 
These 10 tips will help you understand how to increase your online sales. To finalize this article I just want to add two more very important things. Please do not put your picture on the home page. Your navigation of the website should be easy to follow and fool-proof. Don't complicate things by providing too many options for the customers that will just get them lost.
Now go sell.

About The Author: This article was written by AKBrothers, LLC at http://www.akbrothers.com , http://www.akbrothers.net . Reproductions of this article are encouraged but must include a link back to http://www.akbrothers.com.

Diversification

Many people in business on the Internet try to market only one product.  If the demand for that product is weak or if the demand dries up, they are virtually out of business. Smart entrepreneurs however diversify their offerings, and if the demand is slow for one product or service, the others usually pick up the slack.  

If you have a web site, and if you are trying to do business on the Internet, this is a must.  You can feature your diverse offerings there.  Strategically placed ads should point people to your web site, and if you have diversification, an added advantage is that your advertising is doing double duty.

People may be attracted to your site by an ad for one product or service.  When they get there they will see your other offerings, and might purchase one of them, which may not be what attracted them there in the first place.

But here is the real thing that everyone who has a web site must realize.  You seldom make a sale on the first visit someone makes, and there must be a reason for them to come back.  There are a number of ways to get repeat visitors.  Contests have always been a big draw, and this can take several forms.  Most people can't afford to give away "high ticket" items on a regular basis, but there are a number of low cost alternatives. Informational products are always a good bet.  

Sticky Web Sites are a hot button these days.  So what is a "sticky" web site.  I guess an acceptable definition is one that gets the people to "stick around" because there is good content there.  There are no real criteria for good content as that depends on the focus of your site.  The bottom line is that if people like what they see they will return.

If you expect people to come back and be a repeat visitor, you must not only have high quality content, but it must also have changing content.  Your web site must also be recognizable as far as its name is concerned.  Meaningful names today however, are not easy to acquire.  As Dr. Kevin Nunley reported, "A recent survey showed that of the 25,000 words we commonly use in the English language, more than 93 percent are already registered as domain names."

This means we have to be a bit creative when registering your URL.  Forget about the long names that have no relation to an actual company.  

Some special characters such as a dash are permitted and so are numbers.  We recently registered http://www.1-webwiz.com. While not the most creative name, it is easy to remember. As an added bonus, we have a different server for this addresses so that in the event one is down, or has a long term problem, it is an easy matter to switch. All of these are tools at your disposal to sell your product or service.  Not only should your offerings be diverse, but so should your method of delivery.

Diversification is important in any business. In one as "fickle" as the Internet, it is a must.

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