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Published Tuesday & Thursday
Lena Sanchez - Editor
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Lena
928-636-9425
Thursday June 7, 2007
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Watch For A Natural Environmental Facts Sun., Wed, Friday
with Monday's Ask Lena Health Q &
A!
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Home Business Coach does not make its list available to
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can be found at the end of this issue. Our Mission is to help you grow in business and in health!
Archives
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=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
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Building a successful Home Based Business
requires information and education, which is what the goal
of this ezine is, so read, glean and use what works best for you
from our coaches today!
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to others. Get the real scoop first at
hoaxbusters
Does a website sound too weird to be true?
Find out if it is
Click
Here
======================
MOTIVATIONAL THOUGHT
======================
"We are what we
repeatedly do. Excellence, then, is not an act but a habit."
~ Aristotle
====================
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==========================
BUSINESS TIP
==========================
6 Website Tips For Successful Selling
By Joe Farinaccio
Here are 6 quick tips for the sales copy on your
webpages. They're a must if you're trying to use a
website to sell anything.
1) Make your webpages conversational.
In other words, write in the same way you'd "speak."
This obviously doesn't mean you write sloppy. A large
corporation shouldn't use the "voice" of a teeny-bopper
on its corporate website.
But you've got to get away from that formal thing us
copywriters often refer to as "corporate-ese" or
"corporate-speak." You know what I'm talking about. I'm
referring to prose that goes something like this:
"Here at Walbanger and Richardson, we strive to
facilitate a congruent, structured process that improves
egalitarian customer relationships."
Your potential customers read this kind of stuff and go,
"Huh?"
People don't talk like that. Not most human beings
anyway.
There is no way to tell how many websites I see (and I
mean real, live businesses) that put this kind of
mumbo-jumbo on their pages.
A web surfer doesn't want to be impressed with formal
sounding prose. And you certainly can't motivate anyone
to BUY anything using that sort of copy either.
Tell people who you are, and what you're offering them.
And do this as simply and directly as possible. No
highfalutin words ? okay?
2) Gather up lots of testimonials for your web visitors
to read.
How many good business owners out there don't regularly
gather (or use) testimonials in their marketing?
Testimonials are especially important on the web.
One of the main reasons people don't buy something off
the net is because they're scared of getting burned ?
either by a scammer or a second-rate business. Having
products and services endorsed by 3rd parties is crucial
to your success.
3) Make your homepage read like a personal letter
whenever possible.
One main difference between a direct mail sales letter
and a website is that webpages have sidebars and web
links embedded within the copy. But even so, try to make
all of it read as one friend simply sharing important
information with another friend.
4) Don't focus on YOU (meaning your business). Focus on
your CUSTOMER (on what your business can do for them).
Tell them what they're going to enjoy when they buy your
product. Describe how much easier their life is going
to be when they use your service. Etc.
Let them know the "benefits" of doing business with you.
It's not about you. It's all about your customer.
5) Use a benefits-oriented headline across your homepage
instead of your business name.
This is a mistake many business websites make. Instead
of using a headline that conveys an important benefit to
potential customers, the business name is at the top of
the page instead.
By doing this you're losing the most important
opportunity you've got to "hook" readers who may be
interested in what you're offering. Tempt readers to
stay at your site and continue reading (instead of
quickly clicking away to another site) by grabbing their
eyeballs with a great headline.
6) Personalize your business site with a picture.
A personal picture of the business owner (or
representative) can significantly impact the selling
power of a website. Customers don't like dealing with
impersonal entities. They like dealing with real people,
especially ones who understand what they really want.
This means you can put a "face" on your business by
associating a picture with it. There are a great number
of successful Internet marketers who do this. And even
some large companies too. Personalizing your business
site allows prospective buyers to relate to your message
on a deeper level. This encourages trust, which is
vitally important when selling anything.
Applying these 6 tips to your website will help you sell
on the net.
About The Author: Joe Farinaccio helps business owners
and entrepreneurs make money on the Internet. For
information on how to write profit-pulling sales copy,
plus direct marketing ideas for selling your products or
services - visit his website at -
http://www.sales-letters-and-marketing.com
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===========================
BUSINESS COACH OF THE DAY
===========================
Article Submission
How many times have you been told that a
great way to gain exposure for your business or website has been
to write an article, and get it published in various Newsletters
or E-zines? Let's assume you write a timely, interesting
article, and take the time to figure out whom to submit it to,
but it never gets published. Why?
Publishers are busy folks, and most are cautious. If you send
your article as an attachment, many won't even open it. With all
the viruses being circulated on the web, a cautious publisher
won't open an attachment - even from someone they know. So, if
you are serious about having an article published, forget that
approach. Let's talk about the busy part. Some authors place
their articles on an auto-responder, which if you simply respond
to their e-mail, delivers it very quickly. But it is a two step
process. If the author gives no clue as to what it is all about
or its length, many publishers will not take that extra step.
Others simply send out an announcement that there is a new
article on their web page. Now the publisher has to go to the
web page to see if the article fits their needs - very few
publishers have the time to do this.
So what is the best way to submit an article?
As an E-mail of course! Give the publisher permission to use
your article in the E-mail, any quid pro quo's that you desire,
followed by the article. You should always give a word count and
a short synopsis of the article. Publishers appreciate this
touch - I know I do.
Your author's credit box should be short and to the point. This
is basically an ad that you are putting at the end. Your goal
should be to get them to visit your web site. Do your selling
there and not in the credit box. Many publishers will reject an
article if the credit box is a blatant sales pitch for a product
or service, or if it's too long.
Formatting of your text is important. Your best bet is to send
it as unformatted, plain text with a blank line between
paragraphs, with no indenting. Plain text is important, because
many other formats require additional work by the publisher.
One final thought. Most publishers have a limited amount of
space for your article. Shorter articles (500-700 words) have a
better chance of being published than longer ones (1,000 words
or more).
Articles less than 500 words have a great chance of being
published. Publishers are always looking for "fillers". Dr.
Kevin Nunley (See
http://drnunley.com is the "King" of these types of
articles, which average about 200 words. Kevin can get his point
across in a short article that might take a less talented author
several thousand words.
Face it - most articles have a key point to make. If subscribers
have to plow through tons of information to get that point, they
usually page down to the next article - publishers realize this.
Did I mention spelling and grammatical errors? Do I have to? Get
someone else to proof your work. These types of errors are
normally the "kiss of death" as many publishers will reject an
article that has them.
You should never "dash off" an article and send it out right
away. Let it rest for a day or so, and read it. Make revisions
if necessary, and let it rest for another day. Do your final
proof just before sending it. If you have written an interesting
article, and have paid attention to these important details, you
have a good chance of getting published.
-----
Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the
Newsletter. Subscribe at:
http://adv-marketing.com/business/subscribe2.htm
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Change
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The Editor holds no responsibility for
URL's being correct or incorrect. Ads are simply copied and pasted as
submitted with highlight for saleability added by editor... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not
recommend one over another nor do we give any warranties and accept no
responsibility in regards to the ad content below. The editor and publisher suggest that you exercise due diligence!
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responsibility for their honesty or integrity.
The editor and publisher suggest that you exercise due
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