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Published Tuesday &
Thursday with an occasional Advertiser's
Special!
editor@envirodocs.com
928-636-9425
Thursday June 09, 2005
````````````````````````````````````````````````````
Watch For A Natural Environmental
Health Facts on Sun., Wed, Friday with
Monday's Ask Lena Health Q&A!
This Ezine is available by
subscription only. Your Home Business
Coach does not make its list
available to third parties. All
subscribe and unsubscribe information
can be found at the end of each issue.
The
Mission of
this Ezine is to help you grow
in business and in health!
To read back editions Click Here
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<>Motivational Thought!
<> Showcase of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS'
REMARKS
================
Thank you for
subscribing and reading Your Home
Business Coach!
As I
try to work in grandchildren and
business to a satisfactory situation I
find that I'm better at juggling than I
thought. Each year I wonder how the two
will work out but it does. Planning
ahead has helped a great deal but I do
not plan the ezines ahead or you would
get stale information and I do not wish
that to happen. Shortened from time to
time a bit but not stale...
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On Misinformation. to
others.
Get the real scoop first a
http://hoaxbusters.ciac.org
Does a website sound
too weird to be true?
Find out if it might be
Click Here
======================
MOTIVATIONAL
THOUGHT
======================
"Life is either a
daring adventure or nothing. Security
does not exist in nature, nor do the
children of men as a whole experience
it. Avoiding danger is no safer in the
long run than exposure."
~ Helen Keller (Blind and deaf yet
very successful in her life)
=====================
SHOWCASE
TODAY
=====================
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|
==========================
BUSINESS TIP
==========================
How to Write
Effective Web Copy
by Herman Drost
Writing effective web copy begins with
an understanding of what the goals of
your web site are. Are you trying to get
your visitors to purchase something or
have them sign up for your newsletter?
Remember you are trying to get someone
you can't see and have never met take a
step towards building a relationship
with you or your company.
1. Create a customer profile - try to
find out what are the needs and desires
of your visitors. Here are some examples
of questions you could ask:
Are they young, middle aged or senior?
Are they primarily male or female?
Are they financially secure or
budget-minded?
What gets him or her excited?
What are his or her most pressing
concerns?
Try to brainstorm a list of topics that
might interest your target audience.
2. Create a Unique Selling Position (USP)
- This is a statement of 2-3 sentences
that explains why you are different from
everybody else. This is the unique
factor that sets you apart from your
competition. Make this the first thing
your visitor sees when they arrive on
your home page.
3. Focus on benefits - most web users
want to find the information about the
product or service they need as fast as
possible. If they land on your site,
they want to know how they will benefit
from buying your product or subscribing
to your ezine. You will need to answer
that question as clearly and concisely
as possible or you will lose that
visitor.
4. Use the inverted pyramid style -
provide a summary of your information by
clearly communicating the direction of
your discussion. Use informative
headings and subheadings with a
paragraph of 4 to 5 lines that supports
them. You only have a few seconds to
grab your visitors attention. Most will
simply scan for the information they are
seeking.
Use bulleted or numbered lists, boldface
or colored font to emphasize the points
you wish to make. Include links at the
end of your paragraph (or within the
text) to direct visitors to other pages
of your site for more in-depth
information.
5. Write in an informal or personal
style - write in a unique way that
differentiates you from other small
businesses in a similar business or
niche. It doesn't have to be elaborate
or super-creative. You simply provide a
style that gets the attention of your
visitors.
6. Keep your sentences simple - you are
not writing to impress. You are writing
to communicate. You want to pre-sell
your product or service, therefore write
as if you are talking to a 13 year old.
Don't use large words but opt for strong
verbs over weak ones. Use the active
voice instead of a passive one. i.e.
Instead of "a good score was achieved by
the team"...say "the team scored a
season high". Speak "to" but not "at"
your visitor. Keep your sentences short
and snappy.
7. Include searchable keywords - use
targeted keywords in your web copy that
will allow the search engines to find
your site. Include these keywords in
your meta tags, links and file names
also.
8. Eliminate the fluff - don't waffle on
in your writing. You will only bore your
visitors and they will click elsewhere.
Try to remove filler sentences that
contain phrases like "for those of you"
and "all of you".
9. Proof read your web copy - errors in
your web copy give the impression of
being unprofessional or sloppy. Read the
copy aloud to yourself or get someone
else to proof read it. Often they will
find more errors because they are more
objective.
Use the spell checker but don't rely on
it. Often it doesn't pick up all
incorrectly spelt words. Print a copy of
your content. It's easier to find
grammatical or spelling errors on a hard
copy.
10. Take a break - revise your web copy
after taking a break from it for several
hours or a few days. This allows you to
see it from a different viewpoint. You
may find a better way to say something
to further improve your copy.
11. Use images sparingly - images should
only be used if they relate and support
your web content. If not, they will only
distract the visitor from reading your
web copy. Too many images will slow down
the time it takes for your visitor to
load your site in their browser.
12. Use effective navigation - your
navigation bar should help visitors
easily find the main sections of your
site. Read: "How to Create an Effective
Web Site Navigation Structure" (http://www.isitebuild.com/navigation)
Writing effective web copy is the key to
converting visitors into buyers. Getting
1000s of visitors to your web site
doesn't guarantee sales. Reading your
web copy should pre-sell your product
with the words you use. Once you achieve
this, your web site will become very
profitable.
*** Herman Drost is the Certified
Internet Webmaster (CIW) owner and
author of
http://www.iSiteBuild.com..Affordable
Web Site Design and Web Hosting.
Pick up your copy of the 159 page ebook
TODAY titled: "Make Your Content Pre
Sell" by going to the link below:
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===========================
BUSINESS COACH
OF THE DAY
===========================
How to Crush
Procrastination at Work
by Peter
Murphy
The issue of overcoming
procrastination at work could be
more important today than ever
before. As more tasks become
automated due to advances in
technology there is a general
expectation, whether it is
realistic or not, that
productivity should increase as
well.
Everyone seems to have more work
than can possibly be done in a
day and this pressure can result
in feelings of being overwhelmed
which in turn leads to
procrastination at work which
can actually decrease
productivity if not properly
managed.
Although there are hundreds of
reasons why we procrastinate and
put off difficult tasks, one of
the most common reasons people
procrastinate is because they
are simply overwhelmed by a task
which seems too large in scope
to complete.
And so, the natural response is
simply to put off ever getting
started. There are four ways to
effectively overcome
procrastination in this
situation.
1. Break your tasks down into
multiple and smaller more
manageable units and then focus
on each unit moving from one to
the next as each task is
completed.
As you complete each unit of
work the success will motivate
you to move on to the next one.
With this being said, be careful
to not lose sight of the final
objective. This leads to the
next tip for beating
procrastination at work.
2. Do each unit or task one at a
time. A woman I know recently
lost her husband. She had never
worked a day in her life and due
to the circumstances of her
husband's death she was unable
to collect his life insurance
policy.
She eventually found a job at a
local nursery. She was told the
job would be pulling weeds.
Although the wages were not that
great, the job certainly sounded
easy enough.
You can imagine the feelings of
being overwhelmed as she stood
before a great field as far as
she could and was told she was
to pull all of the weeds
throughout the field.
She was completely overwhelmed
by what appeared to be an
impossible task. While many
would have said "There is no way
I am doing this" and quit, she
was determined to succeed and
told herself that she would
simply begin by doing one at a
time.
This is excellent advice for
beating procrastination at work.
You can manage huge work loads
if you focus on one at a time.
3. Set aside quiet time to work
on the particular project so
that you will not be
interrupted. Frequent
interruptions can easily cause
us to lose focus which then
takes time to get back.
For larger more complex projects
it is also important to schedule
this quiet time during a period
of the day when you are fresh
and thinking clearly.
For many, first thing in the
morning is the best time for
complex projects that require
analytical thinking or
problem-solving, while the
afternoon is a better time to
work on more mundane projects.
By incorporating these three
techniques into your work day
you will be able to put a stop
to procrastination at work
caused by large overwhelming
projects.
** Peter Murphy is a peak
performance expert. He recently
produced a very popular free
report that reveals how to crush
procrastination and sustain
lasting motivation. Apply now
because it is available for a
limited time only at:
http://www.secretsofmotivation.com/
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