Your Home Business Coach Ezine 

     

Lena Sanchez

Editor & Publisher

E-books To Build Your Online Business Faster

Turn Words Into Traffic 
The Secret to
Non-Stop, FREE 
Targeted Traffic!

7DayeBook
"How to Write and Publish your own eBook... in as little
 as 7 Days"

eBook
Secrets Exposed

How to Make MASSIVE Amounts of Money In Record Time With Your Own eBook - (Whether You Wrote It Or Not!)

Lazy Man's
 Guide

"How to Work Less... get Paid More... and have tons more Fun with your online business!"

 


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Published Tuesday & Thursday with an occasional Advertiser's Special!
editor@envirodocs.com
928-636-9425
Tuesday  June 14
, 2005
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This Ezine is available by subscription only. Your Home Business Coach does not make its list available to third parties. All subscribe and unsubscribe information can be found at the end of each issue. The Mission of this Ezine is to help you grow in business and in health! 


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=> IN THIS ISSUE!
============================

<> Editors' Remarks
<>Motivational Thought!
<> Showcase of the Day
<> Spotlighting a product/service/person
<> Business Tip
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
================

Thank you for subscribing and reading Your Home Business Coach!

Rushing right along to try and make room for the grandchildren's plans of the day and keep my business working smoothly. It takes organization, which I sometimes fall short on but at the moment it seems to be working okay...

I do hope you have made the decision to work from home and plan accordingly as it is so worth while... Some great information to help you make that decision successful here... Loving life while helping people and enjoying family... it simply cannot get any better...

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.
Lena


Reminder:

Don't Pass On Misinformation. to others. 
Get the real scoop first a http://hoaxbusters.ciac.org 

Does a website sound too weird to be true? 
Find out if it might be
Click Here



======================
MOTIVATIONAL THOUGHT
======================

"A mature person is one who does not think only in absolutes, who is able to be objective even when deeply stirred emotionally, who has learned that there is both good and bad in all people and in all things, and who walks humbly and deals charitably with the circumstances of life, knowing that in this world no one is all knowing and therefore all of us need both love and charity."

~ Eleanor Roosevelt


=====================
SHOWCASE
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==========================
BUSINESS TIP
==========================

Reasons Why People Usually Don't Buy Again

There are many psychological reasons why people will buy from the first time and why they do not buy from you again. There are books on many of these reasons. Many of these reasons are totally out of your control.

But what about the ones that you are in control of?

What about the legit reasons that you or your staff cause?

Here are the ten top reasons why people do not buy a second time around.

1. Follow up after the sale was poor perceived quality, nonexistent, or too far after the sale.

2. You didn't ship the product in the time promised. Whether they needed it immediately or it sits in the in-box, when people buy something they don't like waiting.  Otherwise, your credibility has been waived. Apologize and offer them an item with perceived value for free.

3. Your product didn't deliver what it promised. Even if your product didn't accomplish what they believe it should have they are not going to think your second product will either.

4. The buyer could not reach you when they had a "after question" sale. You could have added extra lines of communication.

5. Your customer doesn't want to revisit your website because it didn't offer much the first time around. You could have offered more original content or freebies.

6. Your competition is offering free shipping with their product and you aren't. You need to be more aware of how your competition is targeting customers at all times.

7. Your customer forgot your web site address or how to find you.  They can't find you easily in the search engines (first or second page lists in their query).  You should provide your contact information to your buyers in and on everything.

8. Customer service couldn't solve a problem they had with your product or didn't handle a refund well. Your customer service personnel, and yourself, need clear boundaries on what problems they solve and must pass up the ladder.  They should also be trained on what tone, and language to use.

9. You did not up-sell them when they were already in the buying mood.

10. Competition offers a stronger money back guarantee. Always think of better ways to remove the risk from your customers and try to do it better than your competition.

This is a lot to remember, a lot to institute into your business practices, yet every one of these items are just as important as the next.

Remember too, this affects viral marketing as well (word of mouth/referrals).

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===========================
BUSINESS COACH OF THE DAY
===========================

Hazy, Lazy Days of Summer

Warm-weather months are a fun and busy time. It's time to cleanup the barbie, plant your flowers, and maybe take a trip to the beach. The cold weather is gone and the lazy, hazy days of summer are upon us. It just seems that so many things have been added to our plate, we have little time for anything else.

But wait! Does that include the business you have worked so hard on during the winter? Unfortunately for some it does. It's like the race car driver, who speeds around the track and gets a lead of his competition, but then decides to coast the last few laps. Guess what - he is going to be passed.

A lot of people virtually take the summer off from their online business, and this is an opportunity for you. While they are taking 2 steps back, you can leapfrog over them and get the customers they might have gotten.

This is not a new phenomenon, and is as old as the web itself. Online business typically slows down during the summer months. But who is slowing down? It is usually those who work the web part-time in the evening. Now when it gets dark early, this is easy. But when the days are longer, it seems there just isn't enough time to do everything else, and also take care of business.

If you are serious about developing your online business, you must have the discipline it takes to continue. It's awfully easy to think you'll get it done tomorrow, but unfortunately, your customers will not wait for you to get motivated.

Rose Hay sums it up beautifully in her ads. She says "Remember, an Opportunity Doesn't Go Away, It Just Goes To Someone Else." How true - here is someone who has her act together, and will capitalize on the inaction of others.

Now is the time to renew your marketing efforts. Can you combine those lazy, hazy days with a renewed effort? If you can, the lost opportunities of others might just come your way.

Might you slow down a bit? Sure, if you do it right, and remember your short term and long term goals. Maybe you should investigate advertising in publications you hadn't tried in the past. You should consider running multiple ads with different copy in the ones you are already using. How about using an auto-responder in those ads. This will ensure you get back to an inquiry right away, and you can do the follow-up at your leisure.

Why not put a form on your website(s) to handle inquiries? Through the use of checkboxes, you can immediately categorize your potential customers requests. By using a mail package such as Eudora, you can automatically respond with a "canned" response that is tailored to their request.

Will some of your prospects also be running at a slower speed? Of course, and this is why you must redouble your efforts.

Don't forget that thousands upon thousands of new prospects get web access every day. They are hungry for information, and might just be looking for the type of opportunity you offer. These "Internet Newbies" are like a fertile field that you can harvest during the summer. Bitten by the prospect of earning money on the Net, they are viable candidates that you will lose if you don't vigorously pursue them.

I know that with press of things we have to do it is easy to slack off. Much of your competition will succumb to those "Hazy, Lazy Days of Summer", and if you take advantage of their inactivity, you just might be pleasantly surprised at the results.

-----
 
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The Editor holds no responsibility for URL's being correct or incorrect. Ads are simply copied and pasted as submitted... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not give any warranties and accept no responsibility. The editor and publisher suggest that you exercise due diligence! 
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